It’s been a dispiriting couple of days. Once again the damned Co-op Funeralcare has re-announced the obvious in yet another self-serving survey and, incredibly, reaped a rich harvest of column inches in the UK’s newspapers. You’ve almost certainly encountered some of it.
I wasn’t going to rise to it. At this time of the year I’d rather turn my sights to sunnier things. But I suppose I ought to write about it because I know that a number of you come here for second-hand news. Second-hand news is me.
If you want to find out what the Co-op sent out to all those flat-bottomed hacks too idle to go out and find news stories of their own, click here. It may be a good idea to have a sick bag to hand.
The survey is endorsed by venerable academic and ‘funerary historian’, Julian Litten. What on earth he thinks he’s doing lending his name to this garbage I can’t think. This ‘ere celebration of life trend, it’s all down to Princess Diana and Jade Goody, apparently — some sort of copycat effect, I suppose. FFS.
As Paul Hensby accurately points out, the damned Funeralcare has established itself as the thought leader in contemporary funerals. Ha! All the while, SAIF only whispers the findings of its Ipsos MORI price comparison survey. And where are the celebrants’ trade bodies?
Enough. Is Co-operative Funeralcare systemically incapable of delivering what people want? That’s a rhetorical question; they read this, they have lawyers.