A Good Send Off

A Good Send Off was the title of this year’s Centre for Death and Society (CDAS) annual conference. Well, part of the title – the snappy part. In full it read: A Good Send Off: Local, Regional & National Variations in how the British Dispose of their Dead. It took place last Saturday in Bath.

For the GFG this was a great day out. For £25 we got a full day of talks about all things funereal with a very good lunch thrown in. The turnout will have been gratifying for the organisers, I hope. Their warm welcome, typical of CDAS events, was appreciated. If you’re not an academic, and you know you do not have the cranial contents to be one, it’s reassuring to be put at your ease.

Academics sometimes speak a variant or dialect of English which makes them incomprehensible to ornery folk. There was little of that. Cleverness levels at these things can sometimes climb so steeply that we ornery folk fall off the back of what they’re talking about. There was little of that, either, but you’ve got to expect a bit; these are mental weightlifters after all. As for the papers, there are normally a few which unpack research into fields so rarefied that you can only wonder what on earth led the researcher there. A sprightly 20 mins on, say, the iconography stamped into funeral biscuits in a remote Yorkshire village, 1807-1809. Not the sort of stuff us non-acs can take away and use. There was none such. I regretted that.

There were too many highlights to describe in a blog post and too many talks to attend: so many that they ran alongside each other (in different rooms, of course). Let’s just focus on the groundbreakers: the natural buriers and the forward-looking undertakers.

Simon Smith and Jane Morrell from green fuse contemporary funerals do things differently from most funeral directors and they get different results. Okay, so they work out of Totnes; they wouldn’t be doing quite so many funerals like this in a working class industrial town like Redditch. But they offered persuasive evidence that their way of working has broad appeal to the sort of people – hands-on, self-reliant, not deferential to convention, not necessarily educated middle-class – who do not want to be relieved of the duty of caring for their dead and creating their farewell ceremony; rather, they want to play whatever part they feel they can. Inasmuch as they have little idea what they can do and whether they’ll be up to it, their exploration of the options under the guidance of the funeral director is vitally important. In the words of Simon and Jane, “This demands the funeral director actively listen to the client in order to understand the values and reality of the family and the community, to pick up on their needs and desires.”

Together with their clients, Simon and Jane collaboratively create send-offs which are demonstrably transformative of grief; send-offs which yield some truly remarkable statistics:

  • Of funerals arranged for people over 70 years old, 69% are cremations compared with a national average of 72%. But for those under 70, the figure drops (alarmingly if you are a cremationist) to just 35%
  • Most green fuse funerals are conventionally religious or broadly spiritual, and here comes the next astonishing statistic: of the over-70s, 28% opt for a non-religious or atheist ceremony but in the under-70s that figure plummets to just 9%.
  • In both groups only 7% opted for professional bearers.
  • Among under-70s, 42% opt for a trad hearse and among over-70s, 55% opt for a trad hearse. I thought the figures would have been lower.

For me, Simon and Jane made their case: if funeral directors interview their clients carefully and collaboratively and have a discussion with them which is values-based, not merchandise-based, they find themselves not only doing things markedly differently but also in a way which produces far higher levels of satisfaction. These are real funerals which make a real difference to people. But they take much, much longer to arrange and to perform. Can they pay for themselves?

There were two excellent papers on natural burial. One was given by Melissa Stewart of Native Woodland (featuring James Leedam on slide projector). She took us through the many sorts of natural burial ground we now find in different parts of the country according to topography and population density. We tend to think of natural burial as generic, but it most certainly is not. Some of these grounds are surrounded by miles and miles of open country; others by housing estates and busy roads. In aspect, they span the sublime and the _______________ (use whichever word you think applies.) Thank you, Melissa, for a brilliant neologism: treestone, n — a tree planted at the head of a grave.

Another paper, by Jenny Hockey and Trish Green of Sheffield University, looked at, among other things, how some people who opt for natural burial do so out of sense of rootedness in the place they have chosen to live, and as a demonstration of that. Out of this impulse, and because their identification with a particular place is such a strong descriptor of their identity, comes a sense of continuing existence after death, a sort of immortality, as if the self remained embodied, sleeping on in the evergreen, forever a part of the place. Thus is a natural burial ground a sort of dormitory of the dead: “He’s here.” This is in complete contrast with a local authority cemetery, where the dead go to be just that: dead. Any sense of their continuing existence always locates them somewhere else.

Now, I’m not at all sure that that is what they were saying, but it’s the idea I came away with. And it’s easily tested. I would hazard a guess that when the living talk to the dead in a conventional cemetery, their words fly up. But when they talk to their dead in a natural burial ground their words fly down. Anything in it? I really don’t know. Probably complete nonsense.

At the plenary session at the end there was a lively discussion of taste in memorialisation items and the legitimacy of grave visitors imposing their own taste by clearing away stuff left by others. The natural buriers came in for some unmerited stick here (and I apologise for the way I fluffed my own response). The whole point about true natural burial is that there is consensus about how the ground should look: people have made an informed choice and bought into the unspoilt, ground-zero concept. Grave visitors have both a right and a duty to keep it looking as it ought.

It was great fun, at Bath, to meet so many friends and to make new ones, and to come away with one’s head a-buzz with ideas. This was a typically inclusive event, and I would urge anyone with an interest in funerals, especially funeral directors and celebrants, to go to the next one. There weren’t nearly enough of you. I can understand any misgivings you may have. Well, these academics may be terrifically brainy, but they’re also very kind, human, hospitable and even interested in what we have to say.

Why, when the day was over and I discovered to my dismay that I had left my bank card at home, who was it who galloped to my rescue with a pound coin for the parking meter? None other than Professor Walter himself. Thank you, Tony. It was a lifesaver!

The Sunset coffin

“Build a better mousetrap and the world will beat a path to your door.” There’s a funeral industry variant on this saying. Substitute ‘coffin’ for ‘mousetrap’.

Last week I went to see Sunset Coffins. Its development is the outcome of a partnership between an environmentally conscious funeral director and ironmonger, Jeremy Clutterbuck, and an engineer, Steve Ancrum. It meets the aspirations and standards of both. No ‘Yes, buts’ apply. It passes the fussiest funeral director’s leak-and-creak test.

It is made from board resourced locally, created from 100% recycled newsprint. It is robust, agreeably constructed with dovetail joints, it has a suedey-velvety feel, it comes in 8 pastel shades and every part of it is biodegradable. It’s as green as it gets. Those many funeral directors who can’t conquer their aversion to cardboard will find this one easy to love.

It is very soft and easy on the eye. It reflects no light – indeed, it almost seems to absorb it.

It is also very easily decorated. You can pin what you want on it. If it should pick up a scuff you can lightly sandpaper it off. It’s the same all the way through.

I liked what I saw very much. I also liked the ethical way the factory operates. And I am grateful for the welcome I received.

Will it catch on? Who knows. The last coffin I raved about was the Hainsworth woollen coffin. Very few have sold. It’s a very difficult market to call.

But I certainly wish it well.

Fooneytunes

There are limitations to blogging. If a post looks overlong people won’t read it. So you need to stick to a single line of argument; you haven’t space to expand or balance. Once you’ve written it you must strip it down, starting with the best bits. As you contemplate clicking Publish, vanity warns you that carefully crafted incompleteness looks idiotically simplistic — sometimes offensively so.

There’s an upside. That which limits the blogger liberates the audience. Finely judged incompleteness excites responses which correct, balance and enrich the original post in ways far beyond the intellectual capability of the blogger. It’s the resulting collaborative debate which really amounts to something. As with yesterday’s post. I’m writing this on the back of that.

Funeral ceremonies which address death as a universal event are in bad odour. We all know the diss-words. Cookie-cutter. One-size-fits-all. Same-old-same-old. Ceremonies like this don’t sufficiently address the individuality of the person who has died.

But funeral ceremonies which focus on the uniqueness of the dead person mostly overlook the universality of death and present it as an isolated individual misfortune. I’m not sure that celebration-of-lifers see a funeral as an opportunity to get their heads around their own and everyone else’s mortality, nor do they ever express a wish to spend time doing so. ‘The bell tolls for him, not me.’

The present day obsession with funeral tunes is interesting. Often, it’s the only thing secular folk know they want. The tunes they choose were not created to be played at funerals. They’re anything but unique to the individual.  The emotions they arouse are arguably a distraction from the business in hand.

All people know is that they must dutifully fill a 20-minute void with noise. Not glum noise, nice noise. Words don’t come easy. Thank heaven, then, for the secular celebrant with her cabinet of emotional emollients and her smiley, kind delivery.

Tunes come off the peg, easily lifted. Ready-made blather.

Sad ha ha

Throughout Funeraland, bothered undertakers, exasperated priests, weathervane secular celebrants, opportunistic accessorisers and furrow-browed academics are inserting their fingers into their mouths, holding them aloft, seeking to determine where the wind of change is blowing from.

Funeral consumers give them little to go on. They don’t talk about funerals until they have to arrange one. When they do they evince all manner of contradictoriness, their funeral ceremonies all manner of incoherence and half-bakedness. They allow themselves to be guided by funeral directors in most ceremonial respects – hearse, lims, bearers, the customary palaver – then subvert the contrived decorum by wearing football shirts and playing rude music. Acquiescence gives way to assertiveness. For funeral directors the job is becoming one of control and surrender. Unsatisfactorily so. By a malign conjuring trick the Master of Ceremonies is turned into a wallflower, the twit who turned up in the wrong fancy dress.

Funeral futurists scan the horizon with powerful binoculars, babbling about baby boomers. Funeral directors agonise over how to market themselves. Only the pre-need planners are stuck in Groundhog Day, selling the funeral equivalent of this year’s Punto, the very same model, in 10, 20, 50 years’ time. Wake up, chaps, we won’t have 2010 Puntos in 5, let alone 50 years’ time. We probably won’t have internal combustion engines.

People buy these plans, though. My (underworked) financial adviser recently announced that she has just bought a Co-op plan. Terribly proud of it. I bit my lip. All the way through.

The horizon is no place to find the future. Where to look, then? Children at pantomimes have the answer. “Behind you!!”

Today’s incoherent funerals are the product of a people who know they don’t want any more of the time-honoured bleak-and-meaningless. That’s why they’ve substituted the f-word with ‘celebration’. Even though they’re feeling sad. But break free as they try, they dangle all manner of cultural baggage. It is this baggage which the futurists need to identify and evaluate.

Much of this baggage is the legacy of history and culture. Part of it may be DNA. Celts do things differently. So do immigrant communities. Englishness is being altered by multiculturalism. How?

A pervasive propensity of the English is to find the funny side of everything. Even death. Especially death. It blunts the sting, sticks up the finger, turns the grave’s victory into a booby prize. This is a culture which will not keep humour in its place.

I don’t know that playing a risqué song at a funeral actually makes anyone feel any better, though it may have a certain cathartic fuck-you value. But I suspect that those who can offer the bereaved informed and intelligent guidance as to how they might most usefully incorporate humour into their farewell ceremonies will serve a very valuable purpose.

Not just the bereaved, either. All of us. How is it done? Where does it belong? Tell us, please!

Sods’ law

The funeral industry is right to be wary of those who claim to scrutinise it on behalf of consumers. After all, Jessica Mitford did much injury to the American funeral industry with an exposé which held it up to ridicule and focussed on price at the expense of value, and so was actually of very little use to consumers.

Jessica and her muckraking merrymaking aside, the UK funeral industry was always going to find scrutiny hard to bear both because it is unaccustomed to being held to account and because parts of it  suffer from a degree of complacency, self-importance, even, induced by customers who come through its doors, hold their hands up and say, “Tell me what to do.”

The Good Funeral Guide is guilty of having had some fun at the expense of the funeral industry. Any consumer advocate is going to be adversarial at times, and resolutely non-aligned, of course. And in the interests of readability, this blog aims not to be solemn but challenging, thought-provoking, tail-tweaking, humorous, deadly serious, thoughtful, silly and sometimes downright maverick. Entertaining. If it’s earnest you want, join me at the University of Bath on Saturday for the CDAS annual conference, entitled A Good Send-off. It won’t all be dull. Melissa Stewart of Native Woodland is speaking.

The approach I have taken to the funeral industry is to hold it to account from time to time and, where possible, engage in constructive dialogue. Where the trade bodies, NAFD and SAIF are concerned there has been very little of that. Emails are not replied to or even acknowledged. If this makes me, sometimes, waspish, who’s not to understand?

Yet my main thrust has been not to expose rottenness but to spotlight what’s best in funeral service, to sing the praises of the unsung heroes – to show consumers the way to the good guys so that they needn’t worry themselves about the bad and the awful. Those good guys are invariably independents.

For this reason I tend to be slow to respond to beastly goings on. That’s why, in the matter of Co-operative Funeralcare’s response to the SAIF IPSOS-Mori price comparison survey, I have been slow out of the blocks. I don’t get a bang out of giving Funeralcare a drubbing once in a while. It is a wearisome duty conducted on behalf of funeral consumers, socialism and the ideals of the Rochdale Pioneers.

But this latest business is as bad as it gets.

Even though the SAIF price comparison survey would seem to be 100% quantitative and 0% qualitative, even though it talks about what consumers need to know, SAIF has, along with at least three of its members, in the words of SAIF ceo Alun Tucker, “been issued with papers from the legal team representing The Co-operative Funeralcare. The documents relate to the wording in various items of SAIF literature and the content of some advertisements that members have placed in their local press. I will not comment further at this stage, as we have placed the papers in the hands of solicitors for a response to Funeralcare’s claims.”

I think we all know exactly what we reckon to that. There is no reason to overexcite Co-op lawyers by putting our thoughts into words. Justice is only very, very distantly related to the Law. They hardly ever see each other, never at funerals.

There’s worse. There are allegations from others in the industry that SAIF-affiliated suppliers of merchandise and services are coming under pressure to think carefully about who they do business with – a threat to the viability of SAIF as a trade body. Who is applying this pressure? And, as a writer to SAIF Insight, the trade body’s magazine, says, what if all this were to come into the public domain?

Well, it is in the public domain. And we reckon we know what it’s all about, don’t we? The funeral industry is not a hermetically sealed world like the illegal drugs trade. This is a matter which belongs to wider society; it needs to be aired; it is of material interest to all funeral consumers, the very people the funeral industry and the Good Funeral Guide together seek to serve.

It is because we share this common purpose that I believe we should talk to each other. We won’t always agree, but that’s not the point. So I hope I shall hear soon from spokespeople at SAIF and the NAFD.

My sincere thanks to all those of you who have contacted me with information and told me what you think. Where do we go from here?

If you want to leave a comment, please be very, very careful how you word it.

Co-op lawyers please note: I signed my house over to my wife when I cancelled my smile bank account. I am penniless. (It’s true, too, but I’m throwing it in also for readers who are members of the NAFD. They’ll see the joke.)

Vile and baseless rumours

Yesterday I reported that rumours are swirling in Funeralland concerning the response of the People’s Undertaker to the release of the IPSOS-Mori funeral price comparison commissioned by the independent funeral directors’ trade association, SAIF — a survey which revealed Co-op charges to be, on average, higher than those in the independent sector despite its enjoyment of significant economies of scale.

I thank all those of you who have contacted me, confidentially, to talk about these rumours.

I am pleased and relieved to be able to report that these rumours are indeed baseless. There have been no instances of heavy-handedness concerning industry suppliers Wilcox Limousines, Lyn Oakes the clothing people, or a leading and excellent firm of funeral directors.

Just as I thought!

No official comment yet from SAIF or the NAFD. But I watch my stats. I know who’s looking. I said to them, when I emailed them yesterday, that I am only doing what any conscientious consumer advocate would do. I’d far rather sing the praises of the best, that’s where my emphasis lies, but I have to maintain an overview.

Memorial of a concentration camp

From the Nameless Dead blog:

A 10-meter magnolia tree is planted in the center of Chile’s National Stadium where dictator Pinochet in 1973 imprisoned thousands of political prisoners who were tortured and killed. After planting the tree, the stadium doors are open to the public as a park; offering a space to stop, look again, and remember. An impossible, cathartic soccer match played before 20.000 people, closes the project after a week of activity.

See the amazing sequence of photos here.

Hat-tip to Tony Piper for this. Wonderful, isn’t it?

All Greek to them

If you are one of many who has incredulously endured a funeral conducted by a minister of religion for a dead person of known no faith, spare a thought for the people of Belgium, where the language feud (Dutch vs French) means that if you’re a French speaker in a Flemish suburb of Brussels, your dead person’s funeral will be incomprehensible.

This is from the Wall Street Journal:

French-speaking Sylvia Boigelot is still upset that in 2006, her father’s funeral, in the northern suburb of Vilvoorde, was in Dutch, in accordance with a local ordinance that all church services be in the language. “There were people who had known him all his life who couldn’t understand a word,” she says. “And it happened with my grandmother, too.”

Read the entire story here.

The Grim Stopper

England’s World Cup 1-1 draw against USA was brought about by the butterfingered England goalkeeper Robert Green.

By way of neat symmetry, it’s worth recalling that when the USA achieved a shock win over England at the 1950 World Cup, the star on the day was the USA goalkeeper, Frank Borghi.

And the point of especial interest for all members of the dismal trade who read this blog is that Frank Borghi was a hearse driver.

Only in America?

Scheduling a funeral for a loved one is not easy, especially when you can’t afford one.

That’s the situation the family of Clementina Michelle Hagin, 34, found themselves in after her death Thursday.

On Saturday afternoon, Lynn Sims, Hagin’s pastor at Life Changing Outreach Ministries off Martintown Road in North Augusta, organized a car wash in an attempt to raise the $6,000 needed for the ceremony.

While Sims and the family try to raise the money, Hagin’s body is being kept at C.A. Reid Sr. Memorial Funeral Home, owned by Charlie Reid.

“He wants us to let him know how much money we have on Monday,” Sims said. “She doesn’t have a policy, so we’re trying to do whatever we can to give him what he needs so that we can do something.”

Hagin’s three children and a number of her fellow church members were able to use the Pizza Hut parking lot, just outside the ministry’s front door, for their car wash.

Even as the temperature approached 100 degrees, the group continued to work, but it collected only $847 on Saturday.

Read the rest of the story here.