A custom more honoured in the breach

There are those who make a distinction between traditional and alternative funerals and suppose alternative funeral directors to be, like their clients, boho, treehugger, oddball shroomers who live in La-La Land towns like Totnes or Stroud “where they’re all like that”.

The label doesn’t fit. It’s not one they use. Theirs is not an exclusive way of working. Their client base is not what you think it is. Here’s some text from the website of the ‘alternative’ Green Funeral Company in, you guessed it, Totnes:

That is not to say we are unable to produce a traditional funeral spectacular; we have buried Generals and Lords, but we approach each funeral as unique. What is at the core of our work is honesty, acceptance, and participation, even if that is just helping us to carry the coffin. In doing so, all of us become less of an audience and more of a congregation.

I’ve just received an unsolicited and very beautiful account of a recent funeral. It begins: My 93 year old mother whom we sheltered was a devout Catholic and died peacefully at home of old age. A obvious, classic candidate for a traditional funeral. The works. Maybe a horsedrawn hearse. At least one limousine, maybe three. Four grim-visaged bearers. You’d put your house on it, wouldn’t you?

The account goes on:

Having never thought of the details of her funeral I suddenly realised that I had a profound distaste for the whole strange Victorian hangover of the ‘traditional’ funeral with the big polished coffin and the ‘professional’ mourners. Rupert and Claire helped me give my mother the funeral that felt right for our family, combining a full Catholic Requiem mass with the kind of intimacy and lack of ‘show’ that reflected my mother’s personality. They collected her body from our house treating her with extraordinary respect, and took her to their beautiful premises on the Dartington estate which we visited a few days later. We chose a woven bamboo coffin and just a single beautiful spray of spring flowers from a florist Rupert recommended. On the day of the funeral they drove back to our house in Cornwall in a black Volvo Estate rather than a hearse and we and all the others followed through the countryside to the church. My husband and children and I carried the coffin in. This was at the suggestion of Claire and I hadn’t realised how utterly right it is that one should do this. The last practical assistance that one can give a parent is to carry them into church for their farewell service as they would have carried you in for your welcoming baptism. The whole congregation seemed to feel this was something deeply right and very moving – and quite revolutionary. When I look back on the day now, a month later, I do so with a feeling of deep satisfaction. She had, as they say, a good send-off – and it was one that we will remember as expressive of who we are and of who she was. Rupert and Claire are leading the new way in dealing with death and I cannot recommend them highly enough.

Rupert and Claire are the Green Funeral Company.

There’s a very important lesson here, I believe, for all funeral directors. Especially the one about ‘professional mourners’, which is how the writer feels about bearers. What may be the emotional impact of the appearance of four utter strangers on the day of the funeral in such intimate contact with the person who has died? Are they really always necessary? Why are they never introduced?

Think on, chaps. And ponder the brilliant text on the Green Funeral Company website.

Thank you

I know this blog has around 3,000 readers (and rising). I have no idea who any but a tiny fraction actually are. Google Analytics tells me that most of them are in the UK, and around 500 live in the US. The rest are scattered around the globe, and it’s these who, when I check my stats, most intrigue to me. Who, I wonder idly, is my one reader in Ethiopia? My one reader in Saudi Arabia? My one reader in Iran? That’s their business; I’m not calling on them to tell me.

One thing I have become aware of in the last week is just how many UK readers are funeral directors. The comments on posts about the Saif’s research into funeral prices are some evidence of this; the number of personal emails yet more. If there are two topics that get funeral directors reaching for their keyboards, they are funeral prices and Co-operative Funeralcare. Not, perhaps, surprisingly, the Co-op has many adversaries who email me and, in recent times, just one persistent defender. I am always interested in defences of Funeralcare. Once upon a time I used to send a link to all pejorative blog posts to a Co-op press officer called Phil Edwards, begging him to give me the good news about Funeralcare. He never replied.

Why did Phil not reply? Bad manners? Overwork? Disdain? I don’t know. He never replied, remember. But I guess it may have something to do with the trust Funeralcare places in the power of marketing. Because brand image is all. And it doesn’t have to be earned. Not if you can throw enough money at the right agency to create the right ‘perception’ and enough of it. We all saw the telly ad, right? Cost a few bob. It’ll probably pay for itself lots of times over. So who cares about some little pipsqueak consumer advocate with a PC and a Blogger account? In anticipation of an injunction or some other form of legal intimidation I long ago made over all my worldly possessions to other people for safekeeping. It looks as if I was flattering myself.

I say that, but I don’t believe it. I don’t believe that an independent consumer guide published by a respected, mainstream publisher, complemented by a lively website, cannot do an honest and effective job of creating perceptions which are closer to the truth.

Because this isn’t just about me, some little pipsqueak, etc. Self-appointed experts are not the ones we necessarily admire, but when they research carefully and think hard and test their opinions and listen properly and sideline their egos and speak with and for those who are decent and honest, they are valuable servants of a good cause. So to all those who have written to me, I say thank you. And to those who haven’t, please do, because this is about all of us. The address: charles@goodfuneralguide.co.uk

Jessica Mitford took the easy route with the US funeral industry. She held it up to ridicule. Great fun, but not much use to anyone looking for a good funeral director or wanting to create a good funeral ceremony. The emphasis of the Good Funeral Guide will remain the celebration of all that is best in the UK funeral industry. So do, please, send in your good news stories. So that we can accentuate the positive and show people the best it gets.

Funerals for the faithless

I don’t want to have a cheap pop at atheists. But I do like this – because it makes me chuckle. It’s the way it’s written.


So I just back from my great uncles funeral. I never knew him as a faithful or church going type of guy, but I never knew him as an out of the closet atheist either. I’m sure he was mostly indifferent. At his funeral the pastor declared that my uncle was a man of great faith and is enjoying a seat next to God … blah blah blah. Whatever, man.

While sitting at the funeral I started wondering how an atheist would go about having a non-religious funeral. Religious folk have given up a lot of things through history, but they’ve maintained their stranglehold on the death market. Who would officiate a non-religious funeral? What would they say? If you take out the religous BS out of a funeral you’re left with “Joe was a man, who had people who loved him. They are very sad. He is beyond caring. Sandwiches are downstairs.”

Real funeral

I like this. It’s a report of a funeral in Arkansas:

Friends bid farewell to Jim Powell at a memorial service this afternoon at Second Baptist Church. The retired Gazette editorial page editor died Wednesday at 90.

Glenn Beck would have hated it.

Ray Higgins and Matt Cook eulogized Jim in a manner keeping with the history of the downtown church Jim had attended for 50 years. They preached some mighty social justice, thundering just as Jim had in behalf of the poor, the oppressed and the immigrant.

Carolyn Y. Staley knocked her solo of “Amazing Grace” out of the park. She’s running for state representative as a Democrat, by the way. Keep her in mind.

Faces in the crowd included: Judges current and former Bill Wilson, Bob Brown, John I. Purtle, Buzz Arnold and Wendell Griffen. Political figures included Dale Bumpers, Ray Thornton and state Rep. John Edwards. John Walker was among those in the crowd who had been key figures in the dramas Jim chronicled. Former Gazette colleagues included Jerry Dhonau, Ernie Dumas, Doug Smith, Bob McCord, Pat Patterson, Bill Lewis, Brenda Tirey and Chuck Heinbockel.

Jim’s loves were much discussed. They included bream fishing, pink tomatoes and his family — Ruth, his wife of 58 years, and sons Lee and the late James O. Powell Jr. Lee read one of his father’s favorite poems, Tennyson’s “Crossing the Bar.”

Good funeral for a good man.

Here’s where I found it.

A party for a parting

Jonathan posted an interesting thought the other day: if no-one had portrayed the pseudovictoriana we associate with funerals, can you think of anyone who would have invented it for themselves?.” It raises the question: if we were to start again with a clean sheet, how would we do them?

It’s a big question. Do funerals need to be reformed or re-visioned? Do we go on trying to make a bad thing better, or do we break the mould?

Or has the mould been broken? The so-called celebration of life led by a secular celebrant has, for those who reject organised religion, turned the tables on the well-meaningless utterances of a mumbling minister – if that’s the attitude you take to a ceremony whose ritual is the same for everyone. Modern secular funerals pride themselves on being unique ceremonies for unique people. They reject the one-size-fits-all (even though, in practice, there’s very little difference between most of them). In doing so, they overlook the great and enviable strength and comfort of the one-size-fits-all ritual, best explained by Thomas Long: “Someone we love has died, and so once again we get out our old scripts, assemble on the stage, and act out one more time the great and hopeful drama of how the Christian life moves from death to life … We do this again and again, every time someone dies, because it is important for our bodies to know the way home.” If this results in the depersonalisation of the dead person, I mean the deceased, this is not the fault of the ritual: “Jane Doe’s funeral will inevitably be Jane Doe’s funeral, and who she actually was will make a difference in the sounds and rhythms of the ritual.” All religious rituals have been refined over hundreds of years. Where they have retained their theological confidence they have evolved, as the result of tens of thousands of tweaks, into stunning theatre – as any Catholic requiem mass will testify. The religious funeral in this country is reckoned to have been discredited by timeserving duty ministers and crem cowboys: the ones who didn’t give a damn. Sure, they helped it on its primrose path. But what actually did for it was loss of ritual nerve, the desire to make the most of a pastoral opportunity, the timid wish not to give offence to non-believers: the adulteration of the ritual. For all that a fullblooded requiem mass may be, for some, an alien rite in the House of Rimmon, none but the most bilious atheist would deny that it’s a heck of a fine affair. The truth is that the Church can do a bloody good funeral – as Brother Felix will testify.

Where there’s no familiar ritual to enact you’ve to start from scratch, hurry up, make it up, improvise. Hope it turns out okay, not an incoherent flim-flam of ill-assorted elements. But risk missing the point or getting the emphases wrong or ending up with nobbut an entertainment, the triumph of the trivial over the profound. It takes a great deal more intelligence of both mind and heart to create a ceremony which effects the transformation of mourning than we see in so many of today’s so-much-better secular ceremonies. It takes rigour.

There’s a link at the bottom video to a video which illustrates much of the poverty of the modern funeral. It’s called A Party for Kath. A party for a parting, geddit? It’s a product of Dying Matters Awareness Week (don’t you dare tell me it passed you by), itself the product of the Dying Matters Coalition, which started life as a gaggle of quangos and now incorporates thousands of associated rag-tag bodies. There is much about this Coalitition that makes me uncomfortable. The way it talks down. The way it supposes talking about death to be a conversation made necessary by a life-limiting event, not by birth. The way it asserts that talking about your ‘preferences’ will make your death good. The way it implicitly advocates dying at home without acknowledging that a hospital is actually custom built to look after very ill people, and without acknowledging either that, though most people say they’d like to die at home, they tend not to if they have been involved in a home death. Frankly, the statement, “Dying Matters hopes to help make ‘a good death’ the norm for the more than 500,000 people who die in England each year” seems to me as well-meaningly fatuous as a C of E funeral.

Above all, to promote the notion that funerals should be directed by the dead seems to me to be wrongheadedness bordering on wickedness – and music to the ears of the funeral plan salespeople. The dying want their funerals to be cheap, cheerful, fuss free, not upsetting and garnished with finger food. Well, here’s a message to the dying (ie, all of us): that recipe doesn’t work if they hated you, it doesn’t work if they loved you and it doesn’t work if they were mostly indifferent to you. It doesn’t work whatever they felt about you. Say what you’d like, by all means, just as you always do before your birthday. Then butt out and leave it to them.

Only when the living engage with their duty to shoulder responsibility, to hurt and think and work, will they know what needs to be done and what needs to be said. It’s a regret to me that the Dying Matters Coalition hasn’t got the emotional and intellectual rigour to talk tough and get that message out.

Watch A Party for Kath here.

A bit discursive, this post. It needs editing. I’m not out of rigour, but I am out of time. Sorry! As for the choice of Rod Stewart – well, yes, a bit gratuitous.

The Importance of Being Dead

Sherwin Nuland: The reason there’s interest in people like Aubrey de Grey and the other life extenders has to do with the temper of our age, which I think of as narcissistic…

Aubrey de Grey: It’s not a question of living to a thousand or living to two hundred, even – I mean, I don’t know if I even want to live to a hundred, but I do know I that I’d like to make that choice when I’m ninety-nine rather than having those choices gradually taken away from me by me declining health.

Sherwin Nuland: It is my debt to everything that has come before me, and it’s my obligation to everything that comes after me, that I die within my allotted time.

Saif-breaking

I was going to wait for a major distracting event – a natural disaster, a royal wedding, the execution of Lord Ashcroft – but I figure this afternoon’s as good as any for burying good news, so here goes: the results of the research conducted by Ipos Mori on behalf of Saif into funeral costs (with thanks to all those moles out there who blew their whistles).

Ipsos MORI chose 50 towns across the UK and mystery phoned one of each in all of them: one independent funeral director, a Dignity FD and a branch of Co-operative Funeralcare. Not quite 150 responses, though. One Co-op branch refused to give a quote over the phone, one Co-op and one independent didn’t pick up, and one Co-op number was ‘unobtainable’.

The funeral quoted for in every case, with itemised charges, comprised: cremation; transportation of the person who had died from hospital to ‘chapel of rest’ (a fridge to anyone else); a hearse; a following limousine; time to visit the person who had died; simplest coffin; and professional fee.

The results are un-mind blowing, they tell us nothing we didn’t know already, but it’s quite interesting to see the numbers. This research will only achieve real value if its results are loudly and relentlessly broadcast to funeral consumers.

The average overall cost of the above funeral is £2648 (there are regional variations). The average Dignity quote is £2916, the average Co-op quote is £2675 and the average independent quote is £2353. In 40 of the towns investigated Dignity gave the highest quote; in 9 of them Co-op gave the highest quote and in… Yes, well done, you did the math. Inasmuch as Co-op and Dignity enjoy considerable economies of scale, they have to be making far more money per funeral than almost any independent. Instead of bagging tomorrow’s market today by flogging pay-now-die-later funeral plans, they could exterminate the independents with a brief but savage price war.

As it stands, the funeral industry remains probably the last in which the boutique, bespoke provider can do a cheaper job than the mass producer – where the Morgan is cheaper than the Micra. It makes no economic sense. But do independents do funerals better? It would take altogether more elegant research to establish value. This Guide has done no math on this, but tells anyone who cares to listen that the best independents do the best job by a country mile – and the worst are as bad as it gets. Caveat emptor!

I don’t go with the prevailing price obsession where funerals are concerned. I go instead with value for money measured by personal service, and I do think consumers need to be much more savvy. If Dignity, capitalists red in tooth and claw, can get away with charging that much, good for them; they are operating within the rules of the market. The Co-op, on the other hand, is answerable to its foundational principles and, I believe, falls far short of them. As to the independents, I have met many who are worth far, far more than they charge, and I wish there were a greater recognition of the value they add.

There’s price and there’s value. And the greater of these is value.

News from the Loved One

We may or we may not grow bored with people who tease and tantalise our appetites for new stuff we don’t actually need. Whether you’re the sort of person whose ears prick up when the ads come on, or whether, like me, you go fill your glass with yet more red wine, we accept that this is, for better or for worse, the way the world is, the way we are. It’s a game. And because it’s the baser instincts that feed the furnace of our getting-and-spending economy, there are thousands of cunning people out there (creatives, they call themselves) dedicated to devising devilishly alluring schemes to part us from our money.

I may sound grumpy and jaundiced. Perhaps you think it’s all terrific fun. I don’t want ever to fall into the error of supposing what I think to be right. But we probably all agree that, while we are prepared to tolerate or even embrace those who would address our living needs – a better motorcar, a cleaner toilet, a sunnier holiday – we draw the line when they fatten themselves on death. It is, therefore, with unmixed feelings that I recoil from Co-operative Funeralcare’s new media campaign to sell more funeral plans. Here’s how it works:

The £190,000 ‘Life is amazing. Pass it on’ campaign was devised by Cheltenham agency TDA and aims to rekindle childhood memories of learning to tie shoelaces, being taught to ride a bicycle and ‘cooking with mother’.

Confused? Told you it was cunning.

“The campaign follows in-depth focus groups, a survey of Co-operative members and ongoing analysis,” says Adeline Bibby, marketing manager for The Co-operative Life Planning. “The resulting insight showed people are extremely interested in their heritage, and they want their lives to be remembered and have relevance in the future too.”

She says heritage, she means legacy, poor thing.

They are beating a path to your heart. They are coming in sheep’s clothing. Want to get to the bottom of this? Go here. Then have a look at the dedicated webpage, where you can pass on your advice to the next generation. Very, very tempting. Here.

Heightened emotion

My Dead Girlfriend is a Canadian blog written by a man with a to-die-for name, Abra Cadaver. How we all wish we’d thought of that. He’s more of an occasional blogger, these days. But when he reaches for his keyboard he’s really worth reading.

If you haven’t wandered through his archive, do. But start with his two most recent posts first. The video sketch Funeral Sex is psychologically acute. And I love Abra’s (now revised) wish for his own funeral: “if I am to be there in deceased form, they should trot me out on a big silver tray with an apple in my mouth.

A trappist funeral

From the Salt Lake Tribune:

Brother Felix McHale, one of the founders of Utah’s 63-year-old Trappist monastery, was sent out of this world Tuesday the same way he lived: simply.

After a funeral Mass in the chapel at the Abbey of the Holy Trinity, Felix was lowered into his grave on a plywood slab, taking his place next to a couple dozen other monks whose lives are marked with plain white crosses.

In the tradition of Trappist monks, there was no casket. The body had minimal preparation; there was no makeup to disguise death.

Felix — a monk known for corny jokes and spontaneous singing — wore his simple white habit, the cowl covering the top of his head, and black socks.

“We brought nothing into this world, and it’s certain we can carry nothing out,” said the Rev. Leander Dosch, who led his fellow monks in chanting psalms and other prayers over their 93-year-old brother’s body in the shadow of the church, snow still covering much of the ground.

Read the rest of the report here and don’t miss the video!