Peopling the undertaker’s window

Posted by Richard Rawlinson

The only dummy I’ve ever seen in an undertaker’s shop window is the reflection of myself staring back at me. I recently unleashed my inner window dresser, and suggested grabbing the attention of passers-by with moving installations: screens behind displays, with visuals chosen to complement the other props—eco-coffins, for example, accompanied by mood-evoking time lapse videos on a loop, such as flowers budding into bloom before shedding their petals. Life, death and rebirth, the beauty, frailty and eternal optimism of nature cycles.

The designer manqué is out of the closet again. This time, the prop du jour is the dummy. Mannequins are not just for fashion stores, darling. But I’m not talking about those creepily life-like, makeup-caked dolls of your high street’s Madame Boutique. I’m thinking mannequins of wood or cardboard, as charismatic as Antony Gormley’s figurative sculptures, their lack of facial features allowing you to project human emotion onto them, whether contemplative, melancholic or celebratory.

The rather chic example above is actually robotic. Imagine her standing over the soul-mate she’s just lost, bending down every so often to gently touch the lid of a natural wood coffin. Add the below dog to the composition, and they’re suddenly transported to a burial meadow, especially if the screen behind is showing green landscapes, and wild flowers decorate the set. Their body language becomes evocative, the faithful mastiff”s posture, so still and attentive, can easily seem mournful. The viewer’s imagination does the work when context triggers it.

Stylised mannequins of men, women and children could be rearranged into many scenarios. Releasing a dove into the air with a model dove in flight hanging from the ceiling on invisible thread. Balloons would suffice, too. Or urns, their carrier about to scatter their ashen contents. A mother and child mannequin (forever Madonna and Child), when propped with poppies automatically conjures up the feeling of loss of those killed in war.

You could become ever more airborne. Stairway to Heaven, anyone? But the point is that prospective customers might be attracted by depictions of funeral situations with which they can empathise. Mannequins become us.

What you say and the way you say it

Caroline Goyder is a voice coach at the Central School of Speech and Drama. At the Good Funeral Awards weekend 2013 Caroline spoke to funeral celebrants and earned rave reviews. She’s got a new book out, Gravitas: Communicate with Confidence, Influence and AuthorityThere is an attractive launch offer. In Caroline’s words: 

Until 14th March you get the first two audios, Find your Gravitas, and Presentations with Gravitas (worth £40) as a present when you purchase the book: 2 great 40 minute gravitas audio mp3 recordings of Caroline’s core principles for confidence and gravitas, in bite-size sections.

How? Either from Amazon:  and email us the receipt to  by 14th March to receive the audios via emailed link.

Or you can buy Gravitas direct from Random House (RRP £12.99) for the special price of £9.75 including free UK P+P. To order please call 01206 255 800 and quote the reference GRAVITAS14. To get the free audios, simply send the invoice number to info@gravitasmethod.com and we will send you the audio mp3s via email.

We’re excited about the book and hope you enjoy it – and the great audios in this offer. To get both simply buy the book by 14th March, email the receipt to info@gravitasmethod.com and you will be emailed the audios via a link you can download from immediately.

Food for thought

Celebrant and guest blogger Wendy Coulton visits a Death Cafe

Curiosity and a genuine interest in the concept prompted me to drive a five hour round trip on a wet Sunday to attend a Death Café in Bristol. The setting was the basement of an informal vintage styled tea shop and as people descended the steps and made polite introductions, it had all the makings of some underground subversive meeting away from the scrutiny of the authorities or those who would not approve. But within minutes there was a pleasant friendly exchange of conversation between strangers who were relieved like me that so many (over 24) people turned up!

We began with some basic housekeeping rules so that it was understood this was not a counselling or grief support group and that we would respect confidentiality around personal details from what is said during the Death Café session. We briefly heard about the Swiss origin of the Death Cafes as a convivial setting (cue cakes) where matters related to the D word could be openly discussed without prejudice or judgement. Leo – who ‘facilitated’ in a loose sense – helpfully provided some questions to kick off the chat but there was no awkward pauses in the group I joined. We split into groups of about five and about 45 minutes later we came together to hear pithy highlights of what issues and topics were discussed.

Before the Death Café I thought it was a selfless act for me to leave clear instructions on what I wanted for my own funeral so my daughter didn’t have to second guess or worry about ‘getting it wrong’ but when I drove home I mulled over the insightful views of those I had the pleasure of meeting and shifted my view. What hadn’t occurred to me was that by doing that I would deny my daughter a chance to express what my daughter wanted to do in her own way to say farewell and pay her respects. And actually why should I care – I will be dead – and therefore did that make me just controlling and that any decisions or discussion should be with my daughter about what she might find comforting when that time comes? So I intend to have the chat (with more cake) with my daughter so that she knows what I feel strongly about but also that she has freedom of expression too when she has to make arrangements for my funeral.

#Bovo2014 — 5-7 September

The Good Funeral Awards have moved. Up, of course, several notches, as the prestige of this event grows. And upcountry, too, to Bournville.

Bournville is a suburb of Birmingham. It’s where they make the chocs. It’s in the middle of England, easily accessible by road, rail or canal to funeralists of a northerly or anywherelsely disposition. Looking forward to seeing you, Lol.

Bournville — unlike Bournemouth — is in exactly the right place to attract the public. We want people to come along and hang out with funeral people, meet handpicked suppliers and practitioners and enjoy some interesting talks. This’ll be on the Saturday. We’re calling it the Ideal Death Show, website under construction.

The Good Funeral Awards will be held on the Saturday evening. Nominations open in April.

As ever, we want the event to be progressive, intelligent, diverse, open-minded, edgy and warmly welcoming. Above all we want it to be useful. So this year we’re running parallel activities. We’ve got talks and demos for the public running alongside talks and workshops for undertakers and celebrants. For those who don’t fancy the Awards this year there’ll be a fleet of minibuses taking off for a curry house. There will be entertainment at the Friday evening barbie and something on the Sunday morning before you go home after lunch.

This weekend attracts the brightest and best people in Funeralworld. It’s a great clan gathering where you can meet new people, see old friends, debate issues and share experiences. It’s the year’s big highlight. 

It is also collaborative and co-operative. We welcome all bright ideas and initiatives. Contact us with your ideas, please. This show belongs to everybody.

We try to keep it as cheap as possible, this year cheaper than ever. The venue, the Beeches, has perfectly habitable rooms at budget prices. We hope to keep admission as close as possible to free.

This event has generated an immense amount of good publicity for the funeral business. Here’s just some of the press coverage of last year’s event:

Clarissa Tan wrote a personal opinion of the weekend: The ideal death show

Embalmer of the Year, Liz Davis, relaxes by stuffing mice

Lifetime Achievement Award for Bristol funeral director

Eco-friendly hearse earns Golders-Green based Levertons and Sons recognition at the Good Funeral Awards

Minehead woman wins Embalmer of the Year Award

Calne artist thinks outside the box for final gift

Henley Woodland Burial Ground wins Award

Horncastle’s Stuart digs his way to the top for national award

Radio interview with gravedigger of the Year 2013

Clandon Wood Surrey Hills Natural Burial Reserve Nominated For Cemetery Of The Year Award

Perth funerals specialist claims top honour

National Awards Honour for Trio from Family Funeral Business

Dignity marches on

The Times has reported Dignity plc’s results here(£). Briefly:

Pre-tax profits are up 15 per cent to £52.9 million.

Prepaid funerals contributed £6.7 million of this.

The bonus pool is £2.5 million and all fulltime staff have been given ‘a payout equivalent to’ £1000.

Final shareholder dividend of 11.83p a share, an increase of 10 per cent on last year.

Market share now 12 per cent.

68,000 funerals conducted last year, up from 63,200 in 2012

In the last year, 40 funeral homes and 2 crematoria acquired.

Share price rose 13p yesterday afternoon to £15. City slickers well pleased.

Dignity’s position is, of course, vulnerable to consumer awareness of its relatively expensive  funerals and its relationship with Age UK; and to disruptive intervention in the crematoria market on the US crematory model.

Over to you, Mr Plume.

Better together

Sexual intercourse began, Philip Larkin reckoned, in 1963. So, roughly, did the secular funeral. It was about this time that the BHA began to develop its celebrant network.

Uptake wasn’t dramatic at first; most unchurched people carried on having bleak and meaningless duty-minister funerals all the same. By the turn of the century, though, it was clear that numbers were fast falling away from the church, and it was in 2002 that the zeigeisty ‘civil’ funeral for people of fuzzy faith or swirly spirituality was transplanted from Australia by Professor Tony Walter. Civil Ceremonies Ltd began to train ‘civil’ celebrants (Prof Walter is still one of the tutors) to conduct funerals “driven by the wishes, beliefs and values of the deceased and their family, not by the beliefs or ideology of the person conducting the funeral.” This formula was taken up by green fuse in Totnes and then by the AOIC. Infighting at the AOIC begat all manner of breakaway training outfits and professional associations. The cost of training became a competitive issue when new providers entered the market with cut-price, ‘microwave’ training.

We can talk about the value of training another day. Can it do more than merely get you started? Can it turn a sow’s ear into a silk purse? Or even a halfway decent suede one? Does training weed out those who aren’t good enough? Wouldn’t apprenticeship work rather better? As I say, another day.

A consequence of the upsurge in celebrant training is that some areas of Britain are now flooded with bright-eyed rookies trying vainly to get a foot in the door, watched with uncollegial fear and loathing by incumbent practitioners. The number of training orgs has gone off the scale.

The self-regard of secular celebrants is high, bolstered by the touching gratitude of the families they work with. Lest this self-regard lapse into complacency, let’s have a look at three areas possibly requiring attention.

1. Why do you all hate each other?

There is, to all appearances, vastly more that brings celebrants together than drives them apart, shared vocation for starters. So, why so little interdenominational dialogue? 

Why all this silly internecine stuff that fuels feuds? Humanists mutter bitterly of pick ‘n’ mixers and prostitutes. Pick ‘n’ mixers and prostitutes mutter that humanists are arrogant and out of touch, the IoCF is too corporate, green fuse is hippy-dippy, ministers are wicked. Some organisations are too commercial, selling celebrancy as a nowt but a nice little earner; others offer externally accredited diplomas at an unnecessarily high academic level. All organisations think they’re the best. 

To anyone on the sidelines it looks as if navel-gazing issues, commercial concerns, petty jealousies, the promotion of self-interest and making the best of things as they are, not as they ought to be, engross you to the exclusion of vastly more important matters. 

Oh, and the truth is that all celebrant organisations churn out some celebrants who are stunning and some who are rubbish. You need to sort that. 

2. Why the complete lack of thought leadership?

There is a very lively, issues-rich debate going on these days out there in society about dying, death and funerals. Name one contribution to this debate made by the celebrant orgs. Go on, one.

Celebrants, you are intelligent people and the best of you are reflective. Collectively, yours can be an influential voice. But you can only begin to contribute when you start talking to each other.

3. Why the denial of client choice?

Celebrancy does not offer, for celebrants, a level playing field for open and fair competition. It’s no job for a proud freelancer. Undertakers, many of whom are little interested in the value of the experience offered by a good funeral ceremony, are still the arbiters of who gets to work and who doesn’t. This suits the palm-greasers (the sort of who slip their FD fifty quid for every funeral), the grovellers and the dependency junkies. It works against talented new entrants for whom career progression may be a matter of dead person’s shoes.

This comes at the cost of the very thing everybody in funerals says they care about most: client choice. If it is good and right that the best celebrants thrive and the worst go to the wall, then it is clients, and only clients, who can be the arbiters of that.

Client choice is easily enabled. The website funeralcelebrants.org.uk already enables bereaved people to type in their postcode and find out who’s in their area. Only a very few of the listed celebrants have enabled feedback. Tcha! Every celebrant can link to their website on which they can have a video clip so people can see if they’re their kind of person, and a calendar showing their availability — like a holiday cottage.

But first you need to get together and show a united front to the undertakers. Are you up for that?

If it’s the interests of bereaved people that matter to you most, as you say, it’s time to drop the bickering and put them first.

Window displays that move

Posted by Richard Rawlinson  at his eye-watering best

The multiple windows of Harrods, and the eye-watering budget for the displays in these windows, are a far cry from your average undertaker’s window onto the high street. However, moving installation is perhaps one trend any retailer can take from London’s leading stores.

Last Christmas, Harrods windows became Orient Express-style train carriages filled with mannequins modelling the latest seasonal partywear. Behind these beau monde passengers, passing scenes of a Winter Wonderland rolled by the carriage window—video screens creating an illusion of movement along the railway track.

A flat screen at the back of an undertaker’s window could perhaps engage passers by. An uncontroversial video for said screen could perhaps be one of those time lapse videos on a loop: the rising and setting sun; flowers budding into bloom before shedding their petals; the ebb and flow of the tide; a race through the seasons—winter, spring, summer, autumn. All these natural scenes are appropriate, too, provoking thought about life, death and rebirth, the beauty, frailty and eternal optimism of life cycles.

There are also videos of ageing faces morphing from baby, toddler and teen through to the various stages of adulthood. The time lapse video could become synonymous with FDs, rather like those woodland scenes now ubiquitous on FD websites, even those not specialising in eco-funerals.

The eye-catching screen could set the scene for props in the window, too. A time lapse nature scene would be harmonious with displays of, say, wicker and cardboard coffins and urns, generously festooned with wild flowers and foliage.

A display of sleek modernist coffins and urns could be set in a more minimalist backdrop with the screen showing the numerals of a digital clock’s hour, minutes and seconds ticking away. Again, it says something about time passing. Traditional coffins could be accessorised with more formal floral displays beneath a screen of flickering candles, evoking a mood without risking health and safety. A film of poppy fields might serve as the prerequisite WWI anniversary display.

Undertakers’ window displays market not just funeral products and services but brand personality, meaning the display brief is wide open to creative and conceptual ideas.

A window with a lonely coffin and mean flower arrangement in a single vase says, no imagination. And when it remains unchanged for months at a time, it says, no effort, which could be construed as apathetic service, even when this is not the case.

Creative and changing displays attract attention in themselves and also make people anticipate the next visual surprise. It’s worth investing in an artistic window dresser and the props that are the tools of his/her trade in order to build awareness and identity of brand.

Good windows can stimulate sufficient buzz to even inspire media attention, thus doubling up as PR as well as direct marketing to consumers. Even publicity initially criticising a window as controversial can turn into a plus, giving you the opportunity to explain its positive message. Never any harm in thinking out of the box.

Wonderful world

41 years in 60 seconds

No mandate to deny bereaved choice

Guest post by Wendy Coulton of  www.dragonflyfunerals.co.uk

I was grateful for  the opportunity to present evidence to the Plymouth City Council ‘scrutiny review’ of its policy and services regarding Public (funded) Funerals in my professional role as a Civil Funeral Celebrant.

In the light of significant budget pressures it is to be expected that council services related to funerals such as crematorium services, cemetery management and bereavement support will be reviewed. However reduction of costs to run these services must not be at the expense of compassion and dignity towards the deceased or the bereaved. There has to be a baseline where councils accept that there is a social responsibility and cost to be borne if we are a caring society. The questions being considered in Plymouth centred mainly around choice. For example, how much consultation and choice should next of kin have if they are unable or unwilling to pay for the funeral and the public purse will be funding it?
The point I made to the review panel of elected councillors was that the council and its officers do not have the legal or moral mandate to deny any one the opportunity to be consulted about when the funeral is to take place and be informed of the funeral service so they may attend. Nor should they deny the choice of burial or cremation if next of kin can be traced and consulted. At the moment the council only provides a burial for public funded funerals in all circumstances. If they do not consult or inform they are discriminating against people because of their financial circumstances which may not be of their choosing or design. And it begs the question why would you deny someone consultation or information?
Their policy should not be cynical and judgmental. Yes there will always be people who walk away from their responsibilities but increasingly economic hardship is genuine in this country and people struggle to pay for a funeral. Not everyone who has to ask for state assistance for funerals wants to and it is a fact that most people make no provision for their funeral costs. Just as there is (finally) realisation that people need to plan for living longer and pensions etc, there should be a government sponsored campaign promoting financial planning for funeral costs. The recommendations of this review will be published in April.

Getting through floods for a Lowdham Funeral

If it’s the start of a new month… it must be time for another adventure in the life of the 1950 Leyland Beaver flat-bed lorry hearse. 

During January and February, Britain was battered by a series of Atlantic Storms which swamped coastal towns and left huge inland areas covered with deep water. From the media coverage you could perceive that most of the West Country was flooded, however, a lot of the problems in fact were confined to low lying areas, where tragically some people’s properties had been badly flooded for over 6 weeks. Business people in West Country towns not involved in the floods were irate that media coverage had diminished takings in retail outlets and B&B facilities whilst, in their opinion, visitors needlessly kept away.

The town of Bradford-on-Avon, where Vintage Lorry Funerals is based, had flooding in only a handful of retail outlets near the river, however, the town was mentioned a number of times on the Ten O’clock TV News Bulletins. The RiverBridge was closed for only 2 days, one of which was due to the use of a crane to lift giant tree trunks away from the bridge. With the land being saturated, often on country roads, water runs off the fields and accumulates in dips in the roadway, however, these present no problems to the 1950 Leyland Beaver, which can safely go through water 20 inches deep.

Travelling north early on a Sunday morning for a Monday funeral in Lowdham, David Hall encountered deep water, from the River Avon which had spilled across on the A363 near the Batheaston by pass, which cars were reluctant to travel through. However, David demonstrated how to keep to the shallowest depth in the middle of the road as the vintage lorry led a convoy of cars through the obstacle. For the remainder of the journey David kept to the roads unaffected by water, however, he saw some amazing sights. On the A40 on the north of Gloucester a wall has been created around the Electricity Sub Station, to keep the water out, which resembles the wall built in Berlin during August 1961. This appeared like a castle having a moat stretching for miles as David trundled by at 30 miles per hour. On the A38 Tewksbury by-pass the main road was clear, but there were floods of biblical proportions on both sides of the road. When passing this scene in the dark with moonlight reflecting off the water a surreal atmosphere is created, that David has only experienced once before in northern Holland. The A7 Afsluitdijk splits the Ijsselmeer from the North Sea and from the dual carriageway at the midpoint between the land masses, all that you can see is sea, to the horizon on all sides.

As the Funeral Director was in the east side of Nottingham, David arranged overnight undercover parking for the Leyland Beaver with Ian Patrick of County Truck Services in Colwick Industrial Estate. Ian is a great supporter of Vintage Lorry Funerals being a Mechanic who also has his own vintage vehicle. He was working at his garage when the dulcet tones of the Leyland 600 engine came up the deserted estate road on this cold Sunday afternoon. David has used this facility many times and Ian also provides the transport to and from the B&B, which ensures David has an early start option in the morning.

The Deceased, Philip Rowson, was a Bus Driver whose interest was collecting Model Lorries and this was the main reason for choosing the 1950 Leyland Beaver. One of the Family’s Floral Tributes was a ‘Flat-Bed Lorry’, however, when it is secured to a board it looks incongruous without a load, so David Hall provided a Load of Pipes as a replica load, to fill the space. In addition the ‘Dog’ was given a lead and these provide examples how an appropriate background can be created for a Floral Tribute, which often helps David to exceed a Family’s expectations.

This lovely Family were very enthusiastic about the lorry and when David got out of the cab at the house, Joanne, Philip’s youngest Daughter, gave David a box of Cadbury’s Roses. The road from Lowdham to Nottingham is restricted to 30 miles per hour and is peppered with speed cameras, which show the speed of the vehicle with a suitable comment displayed in lights. Cognisant of the frustrations that the 64 year old vehicle can cause on the open road by travelling slowly, David commented to the Funeral Director travelling with him, ‘I have never been thanked so many times before for doing 28 miles per hour.’

When David arrived home he was very touched to receive the following email from Joanne:-

“Hi it’s Joanne hope you made it back ok. Just to let you know that you have made our family extremely happy with every effort you put in to make our Dad’s last journey one to never forget and like you say put some brightness into a dark day, you are brilliant at what you do and you are a lovely man and if only there was more people like you then the world would be a nicer place”

The only disappointment for the Family was that they weren’t able to shake David’s hand at Wilford Hill Crematorium. Joanne suggested that the next time David was in Nottingham she and her family would come to meet him. The opportunity arose a lot quicker than she had imagined as the 1950 Leyland Beaver was back at Wilford Hill in 4 days. Joanne, her Sister and her Mother waited discretely for the mourners to leave David’s vehicle before stepping forward and to have their picture taken in front of the lorry.

http://www.vintagelorryfunerals.co.uk

The cairn at the end of the journey

The cairns along  a wilderness trail are built of rocks of various shapes and sizes. The memorial cairn at the end of a life is also a composite, but an experiential one. It is made up of the memories, the thoughts and the feelings of all who are gathered in the one place together. It is a recollection (a re-collection) of what was for a time together and now is scattered and scattering. Here is the one we knew. Here is how our lives were touched by that life. Here is what we think and how we feel. 

The words spoken in the literal funeral or memorial service are not themselves the marker. The words spoken are evokers of experiences — thoughts, feelings, memories — within the people of the gathered group. These experiences are the memorial cairn. 

At the end of a life we compose a symphony, an ordered creation, whose notes and themes are the experiences of the people gathered. Themes dark and bright are sounded to recollect and to order the impact of the the life of the one who has died — honestly, fully, tenderly — and in the spirit of thanksgiving for the quality of that life. 

Rev Roy Phillips quoted in Dealing Creatively With Death.