Where trust is not enough

The recent news about the police investigations at a funeral directors in Hull should rightly concern all of us.

The care of those who have died is a sacred task, one that is usually entrusted to funeral staff when we employ a funeral director to help with organising a funeral.  

We assume that our relatives will be cared for and respected in death, just as they were in life, so to read that this trust may have been betrayed by someone working in the funeral sector is shocking. 

For the many people who are now anxiously waiting for news from the police, the worry that their relative may not have received that care must be devastating. More than a thousand calls have been received at the dedicated helpline set up by Humberside Police for anyone worried about the situation at Legacy Independent Funeral Directors.

Others may now be wondering about the care that their relative received when they were with a funeral director, an uncertainty that would probably have never arisen if this story were not in the news at the moment. 

We know that the vast majority of funeral directors take their role very seriously and treat the people they are caring for with the utmost respect. However, it is crucial you engage a funeral director that you feel comfortable with and trust, and you have every right to ask questions before committing yourself to employing a particular company.  

All good funeral directors will be more than happy to show prospective clients whereabouts their relative will be cared for, and to answer any questions you might have.

You may need to make an appointment to visit the mortuary, but as the person paying for the services of a funeral director, you have every right to ask to see where your person’s body will be while they are in the care of the company you are considering employing. 

You can also ask to see the company’s cremated remains policy, and to ask to be shown the procedures they have in place to ensure that the correct cremated remains are returned to the client following a cremation. 

All good funeral directors will understand just how worrying the current investigations are and will do their best to reassure you that they have watertight procedures in place, and that they and all their staff follow best practice.

If your request to see the mortuary is refused, or if your insistence on reassurance about procedures is met with resistance, then we would recommend changing funeral directors. 

Remember, you are the client, the person who has died is precious to you, and you have to have complete trust that your person is in safe hands.

If you are considering using a direct cremation company,  then these checks will be more difficult, if not impossible to carry out. This is one of the reasons that we only encourage direct cremation carried out by a funeral director who has premises that you can visit, and people that will sit with you and answer any questions you might have.

Almost every funeral director that is Recommended by the Good Funeral Guide will happily show you their mortuary space. One or two feel strongly that the people they are looking after deserve complete privacy, and therefore access to their cold room is restricted to times when they do not have anyone in their care. They will be completely open with you about this if this is the case.

All our Recommended funeral directors will answer any questions that you might have about their processes, procedures and the way that they look after the people in their care.

The Humberside Police direct line for anyone worried about the situation at Legacy Independent Funeral Directors is 0800 051 4674

Making a choice you never wanted to make – funerals

We are privileged to be able to publish a guest blog from Tracy Douthwaite today.

Tracy works providing training and talks about mental health awareness and wellbeing. Her husband Steve is pictured above, in his garden last summer.

Steve died earlier this year, and Tracy found finding a funeral director a very painful experience. She wrote about it originally on her blog here.

In her e-mail today Tracy comments – ‘I feel passionately that there needs to be huge change with the whole industry and also the way as a society we deal with death and the bereaved.’

Read Tracy’s blog post below. You’ll find it difficult to argue.

What is it about funeral directors that makes them fit into two equally awful categories that means an already overwhelming task feel almost impossible?

When my husband, Steve died this year, I was determined to do a funeral I wanted, nothing too out of the ordinary, although you would have thought I was asking for the earth. Instead of just using the first funeral directors I found, (why are they even called funeral directors the whole thing makes me feel I have gone back to Victorian times.) Anyway, as I was saying I decided to visit a few places to find somewhere that I felt listened to me and I felt comfortable to carry out this important task alongside the family and I. 

The first types of FD are full of sycophantic whispering tones which feel so insincere – you can speak to me like a “normal” person as I am not 5 years old and actually if I was 5 it would still be offensive. Why do they feel you can’t have an adult conversation and mostly they can hardly look at you as if bereavement were catching and to be avoided, surely you are in the wrong job if you feel this is the case?

On one occasion I took my brother with me and the funeral director just completely ignored him, didn’t say hello, shake his hand, look at him, you would think basic social skills were a necessity to do this job. He just whispered “their” way of doing things to me and looked aghast when I suggested anything different. Somehow the fact I wanted less put the price up as it was not in their usual package.

The second group are business minded if you can call it that- full of endless brochures of ridiculously priced coffins and over bearing people who are not listening to a word you say but telling you what you want. E.g what fits with what they offer, they know best as they have been doing it for years and you don’t know what you are talking about. In one place, this time with my Dad we were led past a room full of coffins (could you not have closed the door?) and then left in the sterile, unwelcoming  “Arrangement Room” for ages until a pregnant lady came to talk to us but was more interested in talking about her pregnancy than my wishes- not sure at that point that I wanted to think about new life or her concerns about bending over to hand me a brochure I didn’t want – or am I being harsh?

Not in one of the places I visited was I even offered a tea/coffee, shown any real compassion, or felt welcomed, listened too or valued. If they treated me this way how would they care for my husband if I left him with them? I felt like a commodity and the prices I was quoted were also terrifying. I’m sure most people in that weird dream like, this can’t be happening, vulnerable state just go to the first place and agree with most of what is offered so funeral directors almost feel that they have a captive market.

If more of us found the strength and courage at that most painful of times to say no, to shop around and go where we felt valued and where we felt our departed loved one would be valued than maybe, just maybe things would improve.

Steve, as we all are, was unique and I wanted a funeral in keeping with him as a man and one that would support the families differing needs in saying goodbye. So, this is what I wanted and didn’t want:

  • Motorbike sidecar and hearse- had to be a Triumph, he loved his Triumph bikes.
  • No funeral cars, we would use Taxis instead, less formal and sterile.
  • Double slot at the crematorium so we didn’t feel rushed or part of a procession of funerals (it’s only costs a little bit more, not double the price)
  • Choice of celebrant to conduct the service who would meet with family and take on board our requirements and get a feel for the man
  • Family members to speak at service, not formal eulogy but memories, poems.
  • The coffin to stay in the crematorium as we all left, placing items to go with him and saying our final goodbyes.
  • Able to use own Vessel for ashes after cremation – keeping everything personal

There is nothing that exceptional in our requests but all the little things I feel add up to make it unique. But I was told in some places I would still have to pay for cars I didn’t use, they couldn’t get double slot for a month (although I found out later that was due to them being busy not the crematorium) I checked directly price and availability for bike hearse, they quoted me but said they are usually cheaper via funeral directors. Out of those I tried only one quoted me the same price I had received and all rest much higher, so putting their mark up on it, but none of them wanted me to book it direct- in case something goes wrong!

By this time I was exhausted, frustrated and just angry at the lack of empathy and understanding, I was considering doing everything myself, but in reality I knew it may be too much for me to take on at that point.

I started searching online and found Poppy’s. I emailed my requests as I had run out of energy to speak to people and amazingly, they replied quickly, with a yes, no problem to all my wishes and clear pricing that was affordable. More importantly, even via email I could feel a warmth. Phone calls followed which were just as helpful and understanding, for the first time I felt heard.

When we met in their office, it was a calm environment with sofas, plants and pictures. I was welcomed, given a cup of tea and put at ease immediately. They talked me through want I wanted, what they could do, nothing was too much trouble. They asked me questions, to make sure they had understood everything and gave me opportunities to change my mind. They recommended celebrants based on my needs that I could meet and choose, rather than one assigned to me, I chose Andrew Bone who then came to my home, spent time getting to know the family, understand Steve’s life and crafted a wonderful eulogy.

In the week leading up to the funeral, both Andrew and Poppy’s, called and emailed several times ensuring everything was how I wanted it and checking on all the small details or just asking if there was anything else I wanted.

On the day, the whole service was perfect. I’ve no idea how Andrew got Steve’s character down to a tee but he did. The motorbike and hearse with wild flowers looked stunning- Steve would have loved his final ride (although I’m sure it didn’t go fast enough for him!) Steve’s sons and nephews carried the coffin and because I had so much trust in Poppy’s and Andrew I felt able to share my tribute to Steve, feel completely present for the whole ceremony and do the small things I wanted like place one of his favourite hats on the coffin as I left. The feedback I’ve had from those who attended has been so positive, everyone felt able to remember, celebrate and grieve for Steve in their own way as the whole service felt so supportive and personal.

I feel we must change our relationship with death and the way we say goodbye to those who mean so much to us. In order for this to happen we need people in the industries surrounding this to listen to those who are grieving, adapt and really care- is that too much to ask?

If we have the strength, we also need to share our thoughts and help others in similar situations find their voice and act as agents of change.

Tracy Douthwaite

Connect with me on twitter facebook or Linkedin

 

Funeral Markets Study – research findings

Last week, the Competition and Markets Authority published the findings of the consumer research undertaken as part of their Funeral Markets Study.

It makes interesting reading.

The research was commissioned from Research Works and Ipsos MORI as part of the attempt to understand the behaviour, experiences and decision-making of people who had recently engaged the services of a funeral director.

We read through all the findings and felt that there were some important points that should be highlighted. We quote directly from the research:

‘Levels of knowledge of the funerals marketplace were generally very low in this sample. Consumer knowledge about how to arrange a funeral was broad and relatively vague, but finding out more did not appeal, other than finding a funeral director to take on the task of making the arrangements when required.’

‘When they first started thinking about the funeral arrangements, most respondents thought that funerals were expensive.’

‘Broadly, the expense of funerals was accepted and not scrutinised at the point of need, as long as it fit with respondents’ ‘ballpark’ estimates. However, reflecting back on the funerals they organised, a small group of respondents questioned why funerals were so expensive and to what extent this cost was justified.’

‘Most respondents did not compare two or more funeral directors to help them decide which funeral director to use.’

‘… a large group of respondents felt under time pressure to organise the funeral as quickly as possible, minimising the time or will they had for comparing funeral directors. A large group also reported emotional distress as one of the factors for not shopping around, as they felt that would have added more burden at an already difficult time. The research also found that cultural sensitivities around funerals may make some uncomfortable to shop around based on price, as this may be perceived in negative terms (e.g. as putting a ‘price tag’ on the deceased or not caring enough for them).’

There’s lots more to read if you want a more detailed understanding of the findings of the research, but on the whole, it appears that:

Most people don’t want to think about arranging a funeral until they must.

Most people expect funerals to be expensive (well done life insurance companies and funeral plan providers, the media regurgitation of the astronomical figures attributed to the cost of dying and all those relentless adverts on day time TV seem to be working well…).

Most people don’t challenge the funeral cost that they are presented with.

Most people don’t compare two or more funeral directors before engaging one.

Most people are unaware that there can be considerable variations in the prices charged by different funeral directors.

Most people are unaware of ways in which funeral costs can be managed or reduced.

Many people feel pressurised to organise a funeral quickly.

All respondents wanted a local funeral director.

Most people would not change the funeral director once they had chosen them, even if problems arose in the service they received.

Pretty much what we at the GFG have been saying for years.

There’s little appetite among the public to think about funerals in detail, funerals are expected to be costly and the idea of shopping around between funeral directors is viewed as something rather not nice.

Bereaved people on the whole are uninformed, unwilling or unable to become informed for a multitude of reasons – and, even for those who want to be, unable to easily find the information that would enable them to be better informed.

We expect that when the CMA publishes its final report later this year, these findings will form part of the conclusions, and will add weight to the growing momentum towards some form of regulation of the funeral industry.

The conclusions of the CMA research are re-printed below:

“The research suggests that the funerals market does not seem to work as well as it might when:

Consumers lack experience of arranging funerals. Those with experience of arranging funerals are much more likely to scrutinise how many services they ask the funeral director to provide, and the cost of individual elements, as well as overall cost levels.

The funeral is being paid for from the deceased’s estate and they have specified their wishes. The person arranging the funeral may not perceive themselves as ‘owning’ the purchase, so their main concern is with ensuring the deceased’s wishes are followed and they are not as motivated to scrutinise the cost.

Consumers feel under pressure to move the deceased person’s body from the place where they have died (e.g. their home, care home) and subsequently make a decision about a funeral director very quickly, typically based on very little information about funeral directors available in an area.

Consumers attempt to find cost information online. There is a perceived lack of cost information available on funeral director websites and consumers appear unlikely to use other sources of information (such as price comparison websites).

Consumers are located in a rural environment, where the choice of local funeral director is assumed and prices are not discussed until after the event.”

Both funeral industry trade associations also published their responses to the research last week – the National Association of Funeral Directors welcomed the results of the research in a press release here. (It’s an impressive exercise in skimming over issues raised by the research, focusing approvingly instead on the points that people ‘overwhelmingly want to follow the wishes of the person who died’, and that funeral directors were chosen on ‘locality and previous experience’.)

A more considered and comprehensive response from the National Society of Allied and Independent Funeral Directors acknowledged some of the concerns raised by the findings and highlighted two issues in particular: the CMA’s claim that trade associations do not offer consumer protection and concerns over transparency of ownership.

Funeral prices

Our recent blog post about Simplicity Cremations, the offshoot of Dignity Funerals, elicited this response from a disapproving reader:

‘This rattled me. “Dignity’s prices are too high and they are the cause of funeral poverty. Big bad dignity”. “Dignity lower their prices and offer a low cost cremation option. Big bad Dignity”.
Seems to me that someone has a bee in their bonnet and constantly looks for the negative.
Simplicity Cremations offers almost zero funeral director contact. The deceased is washed and dressed but that’s about it. A funeral director will arrange the Crem forms and dr’s fees but it stops there. There’s no face to face contact. Families arrange their own officiant, flowers, music and so on. The £600 odd pounds you’re quoting seems to only really cover the admin side of things, collecting and dressing the deceased, transport and a coffin. Seems fair enough.’

Hmm.

Let’s have a look at how the other arm of Dignity PLC (the owners of Simplicity Cremations) prices the services they offer clients.

Somehow, we don’t think that a figure of £600 odd pounds for the ‘admin side of things, collecting and dressing the deceased, transport and a coffin’  is considered ‘fair enough’ by the Dignity management when it comes to charging those families who prefer ‘face to face contact’. Or the bereaved people who do what most people in this country do, go into their local funeral director rather than going online to make arrangements.

Dignity Funerals Ltd is the company which, at the last count, has 831 high street branches (all trading under their original names) It is the company that conducted 39,700 funerals in the first six months of this year.  Or an estimated 12.1% of all the funerals carried out in Britain.

And apparently, Dignity’s methods of pricing their high-street-facilitated funerals are remarkably different from those used for their on-line business.

You will be faced with a bill of significantly more than ‘£600 odd pounds’ for ‘the admin side of things, collecting and dressing the deceased, transport and a coffin’ if you walk into one of their high-street branches.

That ‘face to face contact’ seems to bump up the prices by several thousand pounds.

We collected some current price lists from Dignity branches in the London area and the South East and North of England.

Here’s what we found.

The prices shown are for Dignity’s ‘Full Service Funeral’ – i.e. a funeral on a day and time that you choose (rather than them telling you when you can have it), with a choice of coffin and the option of having the person dressed in their own clothes (rather than a ‘suitable basic gown’), the option to spend time with them at the funeral home, assistance in organising floral tributes, obituaries, service stationery and donations, and the freedom to add limousines if you want.

Or, in other words, what most people would expect a funeral director to offer.

London  South East England  North England
‘Our Service to You’* £1,705* £1,655* £1,470*
‘Our Service to the Person who has Died’* £1,045* £1,020* £1,015*
‘Your Appointed Funeral Director’* £ 720* £ 700* £ 725*
‘Our Hearses’* £ 720* £ 720* £ 620*
‘Our Limousines’ £ 252 (from) £ 252 (from) £ 175
‘Traditional’ coffin range £ 150* – £1,250 £ 150* – £1250 £ 150* – £1,250
Cardboard coffin £ 660 £ 660 £ 660
Willow coffin £1,015 £1,015 £1,105

If your eyes are glazing over at all the figures, we’ve added them up for you below. And we offer some prices from GFG Recommended Funeral Directors for comparison. (We hadn’t intended to do so, as this post is meant to be about the Dignity prices charged by different arms of the business for very similar services, but we thought comparisons with the prices of some independently owned businesses might be informative.)

We included the components with stars against them in the results table above, i.e. the charge for meeting and making the funeral arrangements, the charge for collecting and caring for the person who died, the peculiar additional charge for ‘Your Appointed Funeral Director’ (we’ve never come across a separate fee for having a funeral director appointed to you before?), and the charge for a hearse. We used the lowest priced coffin in the Dignity range, just to keep it simple, although we think that probably very few families pick the £150 option when presented with the coffin brochure, and we didn’t include embalming, even though the Dignity blurb states ‘…. as members of the National Association of Funeral Directors we recommend the peace of mind that embalming brings.’

We then checked the prices for the same or comparable service listed by independent funeral directors in the same parts of the country on our Recommended list.

Oh, and remember, these are figures for just the funeral director fees.

Cremation or burial costs, medical certificates if required (in England and Wales), and the fee for a minister or officiant will be in addition to the figures shown. Also, flowers, orders of service, limousines, placing of obituaries or other optional extras will all be extra costs. It would probably be wise to budget at least a further £1,000.

Here we go:

If you are in the London area, the Dignity price we were given is £4,340

For comparable services, Leverton & Sons would charge £2,310

From Compassionate Funerals, comparable services would cost £2,159

If you are in South East England, the Dignity price we were given is £4,095

Comparable funeral director services from Albany Funerals would cost £2,245

From Holly’s Funerals, comparable services would cost £2,131

If you are in the North of England,the Dignity price we were given is £3,980

Comparable funeral director services from Barringtons Independent Funeral Services would cost £2,150 (and include a limousine)

From Saint and Forster Funeral Directors, comparable services would cost £1,690)

Now, we know that there’s the fabled ‘face to face contact’ involved with all of the prices above. And a hearse. And visits to the chapel of rest if you want them. And a funeral director too. And staff to carry a coffin.

But what we are trying to illustrate is the VAST chasm between the prices charged for the‘admin side of things, collecting and dressing the deceased, transport and a coffin’ by the same company.

Just as a reminder, Dignity’s Simplicity Cremations ‘Attended Funeral’ costs £1,895 including cremation and doctors’ fees.

The lowest Dignity Funerals Full Service Funeral price we found cost £3,980 WITHOUT cremation and doctors’ fees.

That ‘face to face contact’, flexibility in arrangements, visits to the person who died and providing a hearse and staff at the funeral appears to add something in the region of three thousand pounds to the price.

(Now, in case anyone’s interested, the most recent Dignity Investor Presentation reports £120,100,000 revenue from their funeral services in the first 26 weeks of 2018, with Underlying Operating Profit of £42,100,000

Forty two million pounds. In six months.

The Investor Presentation is downloadable here.)

We’re sure that Dignity will be at pains to tell us that they offer a Simple Funeral for £1,995 plus third party costs.

We know this.

We also know that if you opt for a Dignity Simple Funeral: 

You will not be able to decide the date and time of the funeral, they will choose it.

You will not be able to choose a different coffin.

The person who died will not be dressed in their own clothes.

You will not be able to add a limousine if you want one.

There will not be a funeral procession.  

Payment of third party costs will be required at the time of making the arrangements, with the balance due 48 hours before the funeral.

See ‘Some important points about the Simple Funeralhere.

This restricted service is possibly not what most people would expect in return for paying a funeral director almost £2,000 for their service. Even with the face to face contact (and ‘motorised hearse’) you get with Dignity’s Simple Funeral.

You could ditch the face to face contact and the hearse, pick the day and time of your choice, have a similar coffin and save yourself around a thousand pounds (which you’d need to find for the third party costs on top of the Simple Funeral fee) by opting for a Simplicity Cremations Attended Funeral with that all-in price of £1,895.

Though this probably won’t be offered to you if you are a bereaved person who goes into a high street branch of Dignity. It’s only available online. From a company with a different name.

(Or, you could choose to use an independent funeral director instead. Ideally, one that we recommend. Look again at the prices for full, unrestricted funeral services from independent companies above.)

But to go back to the original point of this post, and to directly address the person who objects to our opinion and thinks we constantly look for the negative:

No, on balance, and with the greatest of respect, dear disgruntled reader, we don’t think it’s ‘fair enough’.

We don’t think it’s fair at all for a funeral provider to be subsidising costs for some bereaved people and charging much, much higher prices, for remarkably similar services, to other bereaved people.

Which is what appears to be happening here.

Incidentally, if you’ve read this far, you might want to have a browse through comments from some long-suffering Dignity PLC shareholders here and here, – many have seen the value of their shares crash since last year and are nervously watching the so-called ‘price war’ between Dignity and Co-operative Funeralcare, wondering how this will impact on the value of their holdings.

Some of the more optimistic appear to be hopeful that, under the lead of Paul Turner, Dignity’s new ‘Transformation Director’, the company’s performance will pick up, and the value of their holdings will start heading up from today’s level (around £10.50 a share) back towards the giddy heights of £24.60 a share just last November.

The Dignity transition programme is expected to be largely completed over a three year time frame according to that Investor Presentation. So possibly a scenario for ‘Hold’. (Or ‘Hope’.) Time will tell.

Meanwhile, according to some former and current Dignity employees, there’s a rather gloomier picture on the inside, read reviews here

Now, where’s that bonnet?

Lifting the lid on coffin prices

 

These are turbulent times in the world of funerals, and we were delighted to hear last week of another innovative idea – a funeral director prepared to offer EXACTLY the same coffins that your friendly high street (corporate) undertaker has in their range, at a realistic price!

Gone are the breathtaking markups that you might find in the same friendly high street (corporate) undertakers, here are the coffins that you can find in pretty much every FD’s range, fully compliant with stringent requirements being applied by many crematoria, transparently priced and available for rapid delivery within England, Wales and Scotland.

What we love about this is that anyone making funeral arrangements can challenge the price being charged by their friendly high street (corporate) undertaker, simply by asking them why, for example, the EXACT SAME coffin can be purchased from Coffinbooker.com for half the price quoted in the glossy coffin brochure in front of them.

Until now, coffins supplied by the main suppliers to the funeral trade have not been available directly to the public. Good undertakers will charge a reasonable handling charge on top of the trade price they pay for these coffins, others have seen an opportunity to whack the price up by many hundreds – and in some cases thousands – of pounds. The unsuspecting bereaved person sitting in the arranging room rarely has any idea of the mark up applied. Now, with one fell swoop, the realistic prices of around a hundred styles of coffins can be clearly seem by anyone caring to take a look.

Coffinbooker.com is the brainchild of Colin Liddell, long time friend and supporter of the Good Funeral Guide and one of our recommended funeral directors. Here he is in his own words:

‘ Selling coffins direct to the public. This is not a new concept. My grandfather supplied coffins in the 1930s to families before the advent of funeral directors and the umbrella approach adopted to take all of the aspects – bad and good – beyond the control of the family.

My name is Colin Liddell; I am hardly an outsider to the funeral industry having served the bereaved in one way or another my entire working life. I hold funeral directing qualifications (you may be interested to learn that many funeral directors do not, as the industry is unregulated). This is my first stab at a blog, so I do hope you enjoy reading about my journey. 

In 2003, I hosted the first ever public coffin exhibition in Belsay Hall, in rural Northumberland. It began a conversation which is still being held today. At the time the theme was transparency and choice. The conversation has now evolved to empowerment and addressing funeral poverty.

In 2018, there is now a shift towards direct cremations, death cafés, home funerals, soul midwives, the Good Funeral Guide, choice and value and these ideas are beginning to gain traction.

In supply terms, many major coffin companies have to address economies of scale and to deal with the public directly is not an option for them. This gives rise to a situation where many excellent – and would be first choice coffins –  become out of reach for the average family due to, in some cases price mark-ups of many hundreds of pounds. 

In my daily life I am a funeral director and have made a point of not inflating coffin prices as I have confidence in my service and care and charge for that instead. The logical extension of this has become coffinbooker.com.

The distinction is that I am in a position to offer trade and industry standard coffins, with the latest and best environmental credentials direct to the public. Not shoddy ersatz items which in some cases are not even fit for purpose.

Mine is not a new or unique idea, but my USP is that where available I only sell FSC or FFMA approved coffins or caskets, this I believe makes me unique. I am supplying the kind of coffins and caskets undertakers use – and trust their reputations on. There is much innovation in the industry and hopefully as I see things I like, I shall add to the 100 or so different types or styles on offer. 

I have launched the venture with no expectations other than to provide choice and change. It will stand or fall by the courage of the people following the ample guidance on respected internet sources – The Good Funeral Guide naturally being the most informative – regarding families looking after their loved-ones themselves.

My new venture is simple. To deliver the best that is out there and a fraction of current retail price with a complete choice at a one stop shop. You don’t buy a coffin everyday – why buy an everyday coffin? Let’s keep the conversation going.

Thanks for the opportunity,

Colin

 

 

 

Look what’s cooking.

There’s something afoot in funeral world. Letters have been pinging into the inbox of funeral directors around the country advising them of a shiny new entrant into the world of undertaking.

“Over the next few days you may read about a new funeral company called Hospice Funerals LLP.  It has been set up by St Margaret’s Hospice of Somerset in order to allow local hospices to extend their care to the local community by providing a caring, transparent and personal funeral service..”

A joint operation between St. Margaret’s Hospice and Memoria, this partnership is, at first glance, a match made in heaven.

Expert end of life carers join with expert provider of state of the art crematoria and low cost funeral services to offer communities across the UK a new, better alternative when it comes to funeral arrangements.

But let’s take a closer look.

Memoria’s CEO, Howard Hodgson, is well known in the funeral world. Here’s a little background, taken from an article by Tony Grundy in 2015:

‘For example, in a classic UK television documentary some years ago, former undertaker and entrepreneur Howard Hodgson told of how he led the transformation of the industry through a combination of acquisition, consolidation, value innovation and cost management. In his book ‘How To Become Dead Rich’ Hodgson set out his vision of how to run his funeral business as economically as possible, with an efficient set of local operations providing up to several funerals in a day, making much better use of facilities such as cars, storage and sales facilities. Alongside this he pioneered a more extensive range of services, optimising the average price.

This hugely widened operating profit margin and increased return on net assets. This vision became the model of the Great Southern Group, which Hodgson sold out to and which, after a period of being owned by US company Service Corporation International, is now called Dignity, one of the UK’s top players. These changes also reduced competitive rivalry in the UK market, where a higher proportion of the market had previously been fragmented, made up of ‘mom and pop’ independents.’

St. Margaret’s Hospice announced their plans earlier this month, without mentioning their new partner. The role of funeral director was advertised at £36,000 plus car. One of their existing charity shops is being converted into suitable premises in Taunton – a town in which there are already 12 other undertakers.

The Hospice Funerals website states:

HOSPICE FUNERALS’ VISION

To provide all hospice communities with the choice and experience of hospice funeral services that uniquely reflect the dedication, warmth and reputation of the hospice movement – an extension of exemplary hospice care – caring, transparent and personal.

HOSPICE FUNERALS’ MISSION

To bring choice, quality and affordability to families in our communities, so that they can celebrate the lives of loved ones with a unique and individual funeral that respects their wishes. This is achieved by only engaging highly trained staff with unwavering attention to detail and compassion – so ensuring a caring, transparent and personal funeral to all whatever their budget.

This sounds absolutely wonderful.

Although the top benefit for hospices electing to become a provider listed in another part of the website is:

‘Participation in a new enterprise that will deliver sustainable and growing income going forward and thus helping to bridge the considerable funding gap that stands between government funding and the annual needs of the hospice.’

And in the brochure for ‘hospice partners’ it clearly states:

The partnership will operate as a franchise scheme. These are the facts:

  • Hospice Funerals signs an agreement with the partner hospice (the partner Franchise Agreement – samples available)
  • The hospice partner will be entitled to operate exclusively within the defined area
  • A hospice partner can acquire more than one area if it so wishes
  • Hospice Funerals will give each partner a demographic survey providing a death profile of the granted area and will be able to advise the partner on this issue
  • Hospice Funerals will issue a list of products and prices that the partner will need to purchase in order to create their funeral service.
  • The hospice will be supported to deal directly with these suppliers, shop fitters ad other trades. This means that Hospice Funerals is not involved in the invoice chain and so is making NO margin on the set up of the unit.
  • Hospice Funerals support you with a turnkey service and are on hand throughout the set up period, signing off the premises when complete.
  • Thereafter, the location will be inspected prior to opening and all snagging signed off.
  • Hospice Funerals will select, train and manage the partner’s funeral staff, while being accountable to the partner.
  • Memoria will also carry out the majority of funeral administration for the partner.
  • Memoria will also install and teach the partner’s funeral director how to operate a bespoke software system for making funeral arrangement.

Hmm. So, perhaps not quite so in line with the hospice movement set up to look after the dying and their families by Dame Cicely Saunders then.

It’s a franchise scheme, dressed up in the hospice’s clothes, making money for both the ‘hospice partner’ and Memoria alike.

Here’s what we think.

It’s hard to criticise the idea of the much loved local hospice continuing to care for those who have died after death (albeit charging for this part of their service, while everything else until the last breath is taken has been free of charge.)

Why wouldn’t you choose to use them?

Hospices are pillars of the community after all, caring for the dying in the most wonderful way. And your money will be going to help support this admirable cause instead of lining the pockets of those men in black, the stereotypical undertakers.

It’s easy to see what a brilliant idea this is – piggybacking on the reputation and respect held by the hospice to give an immediate advantage over the funeral directors who are so widely and relentlessly pilloried in the media as greedy, money-making vultures who prey on the vulnerable bereaved.

With the helpful assistance of the self-serving life insurance companies generating fear of soaring funeral costs in their annual cost of dying reports, and the media focus on funeral poverty (driven by high charges from corporate funeral businesses including Dignity, Howard Hodgson’s baby, plus austerity cuts and shortage of space impelling local authorities to keep raising the cost of cremation or graves), funeral directors en masse are tarred with the same brush.

The public won’t take much persuading to look elsewhere for help with organising a funeral. And it’s available to everyone, not just hospice patients – again, from the Hospice Funerals website:

‘It is important to note that it is intended that everyone needing the services of a funeral director will be able benefit from the caring, transparent and personal service offered by Hospice Funerals. Therefore, our services are available to everyone in the community – irrespective of whether or not they have been a hospice patient.’

Well, not quite everyone.

This from Howard Hodgson’s letter to funeral directors yesterday:

‘The Directors of Memoria have no desire to compete with its funeral directing clientele. Therefore, in order to prevent a conflict of interest, it has been contractually agreed that NO Hospice Funeral operations will be set up within a 20 MILE RADIUS of ANY existing MEMORIA crematoria. 

This agreement will be on going and so will prevent funeral directors within the declared 20-mile exclusion zones from facing this new competition now or in the future.

We hope this act demonstrates our loyalty and gratitude to ALL of our funeral directing clients, whose close working relationship we highly value.’

Nice of him to consider how funeral directors might feel about this idea, although only the ones who operate in the vicinity of one of Memoria’s crematoria. The rest of the funeral world is clearly fair game.

What concerns us about this genius return to the world of funeral provision by Howard ‘How To Become Dead Rich’ Hodgson is what it will do to the wonderful, dedicated, desperately hard-working, ethically run, generous, kind and principled undertakers who have devoted their lives to starting up and running small businesses to serve their communities.

They are everywhere, working day and night to do the absolute best for the families they care for, often living hand to mouth and struggling to stay afloat as the corporate companies relentlessly target them by opening branches nearby. Many of them can be found here on our recommended funeral director list. We applaud and salute them for what they do, and we fear for their future with this latest new player in the game.

These really good people don’t have the massive marketing budgets to pay for TV advertising and PR campaigns, unlike Dignity, Co-operative Funeralcare and now Hospice Funerals, but they are providing vital services for their communities. And they are offering real, informed choice.

Hospice Funerals could spell the end for many of these artisan, genuine, small undertaking businesses, people who have been battling against the corporate expansion into funerals for years, as money men have scented the opportunity to get rich by taking advantage of economies of scale. The Hospice Funeral idea is likely to be a pressure too much for many if it spreads around the country.

If this idea were vision-driven, altruistic. non profit making, a real community venture motivated by a genuine desire to really make a difference to our society , we’d respect it, we’d be completely behind it and we’d be promoting it as far as we can reach.

But it’s not, it’s a clever, clever commercial move.

Maybe the public, those who volunteer and fundraise and support their local hospices might see it for what it is, but probably most people will just think it’s a great idea and not give it any more thought.

And sadly, we expect that the advent of this new hybrid beast is likely to be greeted with delight by hospices around the country as a means of generating the much needed income to keep them afloat. Without thinking about the wider implications.

We’ll find out tomorrow – it’s on the agenda at two high profile hospice meetings, the Hospice UK National Conference in Liverpool and the Legacy Foresight Workshop in London 

We’ll be at both events.

Our role in their wishes

We noted The Sun newspaper’s report on a floral tribute this week, pointing a mild gosh-look-at-this finger at a family’s ambition to let funeral wishes be carried out – to the perfumed, petalled letter.

However, it was the throwaway inclusion of another story, further down the page, that caught our eye. Moving on past the report of a Royal Artillery sergeant’s coffin being transported on a gun carriage – de rigueur perhaps – The Sun has a picture of a JCB at the head of a funeral cortège with a coffin secured carefully in its bucket.

A little background research revealed that Tony Law had always worked with plant machinery. As a digger enthusiast, he’d not only specified the mode of transport to his own service but also had his wishes extended by the family: instead of traditional, low-key or formal dress, everyone wore hi-viz jackets to mark the occasion. ‘Tony Law’s Last Ride’, they said.

Happily, in most situations these are far from being seen as irreverent gestures. They are endearing; a little eccentric, perhaps; but intended without malice to bridge the gap between the absent character of the person who has died and people who are coming together to commemorate that person’s unique life.

Flowers, saying ‘BARSTARD’? Traditional limousines on the one hand, but a bright yellow JCB to carry your coffin? It may not be the done thing to suggest it up-front without knowing the family’s background, but if the situation is the right one then – for a good funeral – these gestures are not out of place.

However, specific wishes like these may cause significant dismay, pain even, if they are set out in a funeral plan but not shared in advance. Karen Anstee’s short film, Rachel, brought this into sharp perspective last year. Anstee’s 10-film explored the relationships between religion and family: Rachel had rejected her conservative Jewish upbringing for a more bohemian life and wanted her ceremony to reflect those life choices. Rachel’s family wanted to reclaim her body for burial in the traditional way, and the story unfolds to reflect both points of view.

In the 21st century, diverging preferences are becoming more common. Families are, sadly, more dysfunctional than they once were. Couples of all ages may come together from different cultural backgrounds and pass on new traditions or beliefs to their children. Whereas, once, intimate rites of passage served to bring families and communities together at a difficult time, today the expression of individuality has the potential to stimulate conflict.

Nowadays the expected form for a funeral may bear little or no resemblance to the unique, individual service or ceremony that’s requested either by a partner, a close family member, or – prior to their death – by the persons who have died. And as a result, funeral directors and celebrants may find themselves in a difficult situation.

Questions, then.

We hear much, still, about the importance of making a Will and ensuring it’s valid and kept up-to-date. What more could we do to reappropriate the term ‘funeral plan’, or is it too toxic to contemplate?

Would it not help us all if we could encourage the solicitors or Will-makers we know, locally, to include detailed funeral arrangements as a part of that process, and to highlight the benefit of communicating these details in advance? Or would that be too complicated in itself?

And should we consider ‘how to tell people what’s happening’ guides as an integral part of the information we all provide – or do you do this already?

Changes they are a’coming

The GFG was back on the road this weekend, over the border in the ancient Scottish town of Stirling. Some 720 years after Sir William Wallace led his Scottish army to the historic victory over the English at the Battle of Stirling Bridge, the welcome we received was significantly warmer, although the towering National Wallace Monument glimpsed through the hotel window was a constant reminder of more fractured times in our shared past.

The reason for trekking the 400 miles north was to be present at The Stirling Debate on the forthcoming regulation of Scottish funeral directors. Jointly hosted by the two trade associations, the National Association of Funeral Directors and the National Society of Allied and Independent Funeral Directors, the day was designed to give delegates the opportunity to find out about the ground-breaking powers granted by the Burial and Cremation (Scotland) Act 2016.

The Act will introduce changes that will shape the way bereaved people are served and the way that the funeral trade conducts business for years to come, and throughout Scotland, funeral directors are watching and waiting, with varying degrees of concern.

With the passing into law of the Act, Scottish funeral directors will soon operate under a new dedicated regulatory framework, the first of its kind in the UK. This will include a statutory inspector of funeral directors, regulations governing the funeral trade and the possible licensing of funeral directors throughout Scotland.

Both NAFD and SAIF have been working closely with Scottish Government to ensure that the new regulatory regime is ‘effective and successful’, and consequently they were the joint hosts of the Stirling Debate, giving an opportunity for delegates to raise questions and concerns with a member of the Scottish Government’s Burial and Cremation Legislation Team.

It is the first time that the NAFD and SAIF have shared such a platform, and in acknowledgement of this momentous collaboration, the CEOs of both organisations signed a joint document which instantly became known as The Stirling Agreement – read the full version here: Joint agreement NAFD and SAIF Final version ready for signature 1 April 2017

It is a sign of the importance of the changes that are coming that the two trade associations have put aside their differences and are committed to working together to offer one voice for funeral directors – a historically disparate bunch ranging from enormous private corporate businesses to individuals working from home and hiring facilities as they need them.

As background, in Scotland 388 companies belong to the NAFD, and 240 to SAIF, with some companies belonging to both. It is not certain exactly how many other funeral directing businesses are in operation in the country that don’t belong to either association.

Members of NAFD and SAIF carry out around 55,000 funerals a year in Scotland, and when a survey was circulated by the trade associations last year, while only 42 businesses responded, these carry out 34,500 funerals a year between them. The responses therefore likely represent the views of the larger businesses, and are summarised below:

  • 74% of respondents welcome regulation of the funeral industry
  • 79% support work to improve standards
  • 95% think that the trade associations should work closely with government

Respondents felt that care of the deceased should be the first priority, and that the role of the inspector should focus on care of the deceased, facilities, service, estimates, pricing, vehicles and staff experience.

They also felt that ‘all options for sanctions’ should be on the table – currently if a funeral director does something that is in breach of the code of conduct of either association, the most severe sanction is expulsion from membership. There is nothing to stop that company from continuing to trade.

A desire was expressed for a transition period before any new regulations are implemented, to allow time for any businesses not meeting the requirements to reach any new standards. There was also a call for consideration to be given to the vast differences in funeral director business models.

An example was given of one individual in Lewis, who carries out all the funerals on the island, but who does not offer refrigeration. Lewis people who have died normally stay at home, with burials taking place within a few days, so refrigeration isn’t required. Any new regulations would need to take account of this kind of requirement.

Having heard the survey responses, delegates had an opportunity to put questions to a panel, including Cheryl Paris who was representing Scottish Government at the debate. Inevitably, it was Cheryl to whom most questions were posed, and she gamely did her best to address the many concerns put to her, although it was apparent that everything is in the very early stages and decisions on almost every aspect have yet to be reached. Cheryl spent most of her day scribbling furiously as different subjects and questions were raised, although she did give some indication of the timescale of implementation:

Decisions on cremation regulations, including the application forms, are in the consultation stage. The appointment of an inspector of funeral directors is imminent, although decisions on the scope of the inspector’s powers and how he or she will work with existing inspectors of the respective trade associations have not yet been made – these will be being put to consultation shortly.

The inspector will consult widely across the funeral industry, and make recommendations to Scottish Government, with regulation of funeral directors expected to be introduced from 2019. At this point in time, however, according to Cheryl, “We are not at a place where we even know if licensing of funeral directors is appropriate.”

Five questions were put to delegates, who split into groups to discuss them.

  • How would funeral directors operating across the Scotland / England border ensure compliance with any new regulations?
  • What would you recommend as the minimum standard for the profession?
  • If licensing is introduced, should it apply to the individual or to the funeral home?
  • What role should the NAFD and SAIF have in ensuring compliance with a new code of practice for funeral directors?
  • If the new code of practice had five sections, what would they be?

The responses from the discussions indicated the complexity of the challenge ahead to get regulation of the funeral industry right – the issue of cross border compliance with any new regulatory regime is one that resulted in more questions in response than answers. Could this include purchase of a license by English companies carrying out funerals in Scotland? Would repatriation companies also need a license? What type of insurance products would need to be introduced to cover cross border execution of funerals? Should there be a compliance officer appointed? How would regulation in Scotland affect the choices available for families bereaved in England where the funeral takes place in Scotland and who might wish to appoint an English (unregulated) funeral director?

The question about minimum standards elicited some interesting answers, not least a suggestion of a mandatory requirement that every funeral director should belong to a trade association. Other responses included common inspection standards between the two trade associations, a requirement for all staff to be trained, a diversity of training to be available, with tiered qualifications, a definition of adequate premises for care of the deceased, a need to establish the fitness or calibre of the business owner, accountability to be vested in one nominated individual, transparency of ownership of the business, indemnity insurance to be compulsory – and an ethical basis for all business practice.

The question about whether any licensing should apply to an individual or a funeral home, was met with the response of ‘Both’ from all the tables that discussed it. It was proposed that all premises should be assessed as fit for purpose, and all funeral directors should be qualified to a standard to be agreed, or certified as competent. The regulation used in the care quality commission was cited, and it was suggested that sanctions should be introduced for both an individual and a company that breached any new code of conduct.

On the question of the roles of the trade associations in ensuring compliance with a code of practice for funeral directors, it was proposed that both should be closely involved in developing and drafting a new code of practice, and that both trade associations should be consulted in an advisory role to Scottish government during the decision-making stage. It was also noted that there should be consultation with members before any new code of practice is introduced. Discussions about levels of sanctions available, whether trade associations should be held responsible if members are not compliant and what shape a complaint system should take were all raised, and the role of existing trade association inspectors was proposed to evolve into an advisory role, auditing businesses pre-inspection to ensure that they were at the required standard.

Finally, suggestions for the proposed new code of practice included premises being fit for purpose, individuals holding adequate qualifications or education, standards – i.e. being a ‘fit and proper person’ – DBS (formerly CRB) checks, continual professional development, an arbitration and complaints scheme, transparency, confidentiality and establishing standards of care of the deceased, insurance, Health and Safety, advertising, and so on.

The discussions were animated and lively, and the involvement and engagement of everyone attending the debate was very evident. The introduction of regulation of the funeral trade in Scotland will have huge consequences, not just for the people who work in the funeral industry, but far more importantly, for their clients, the bereaved families who will be using the services of an undertaker in years to come.

It is far too early to tell how things will develop as work continues towards implementation of regulation, but from an interested observer’s viewpoint, Saturday’s Stirling Debate was a positive step towards cohesive and constructive changes that were first called for by Henry Sherry in 1898, when he urged the British Institute of Undertakers do ‘all in its power to petition or otherwise to get parliament to make some form of compulsory regulation.’

What the shape and form of that regulation will take in Scotland is something that we will be reporting back as things develop. Watch this space.

Dates for the diary of every funeral professional

One of the organisation that we rate very highly here at GFG Towers, The Foundation for Infant Loss Training, is holding a series of practical study days for funeral professionals in infant loss training over the coming months, and has asked us to spread the word about them. These study days are a superb opportunity to gain valuable skills that will assist in giving excellent care to families following the death of a baby.

We are hugely supportive of the work being done by Chantal and her team, and will be going along to one of these days and writing about it here on the GFG blog.

Here’s what’s on offer:

Bereavement Photography workshop – all props are provided including casting and inkless hand and foot print kits to demonstrate on our life like dolls
• Memory Making
• Angel Gowns
• Parents’ perspectives of their own loss, identifying good and poor practice from funeral directors
• Memory Boxes
• A demonstration of the Flexmort Cuddle Cot and its benefits
• Resources for a Baby’s funeral
• What is important to parents when their baby has died?
• The concerns of what to say and what not to say to parents
• Retaining a sense of innocence
• Caring for and handling a baby (including the baby’s likely physical appearance)
• The Child Funeral Charity
• Legal Viability, Legal issues, The Coroner, Registering baby and Post Mortem
• Signposting families to support following loss: Counselling, National Charities and Bereavement support

All delegates will take away with them our accredited Infant loss e-learning so that your funeral organisation can be fully trained in this area (unlimited numbers)

Venues & dates:

Exeter – Saturday 1 April 
Southampton – Saturday 22 April 
London – Saturday 29 April 
Cardiff – Friday 2 June 
Birmingham – Saturday 8 July 
Newcastle – Wednesday 12 July 
Manchester – Friday 2 September

10am -4pm

Delegate rate: £100 per head to include lunch, refreshments, E-learning, certificate and all materials and resources. 

Numbers are capped to 25 a session so early booking is advised.

Book now: Email – info@chantallockey.co.uk

There’s an unpleasant odour emanating from somewhere..

Back in 2015, we reported on this blog about the legal skirmish between funeral plan providers Safe Hands Funeral Plans and Golden Charter – see here to refresh your memory.

A paragraph from that blog post came to mind today:

‘While the lawyers order trebles all round and get ready to enwrap both parties in litigation for as long as legally possible, the good citizens of Funeralworld tremble. A lot of heavily soiled linen looks like being washed in public. God forbid that the public learn just how much of the money they spend on a funeral plan gets divvied up among sundry predators in the form of commissions, sales and marketing costs, directors’ wages, you name it.’

Well, thanks to the wonderful world of t’internet, that very information is now available in an easy to read table, showing just how much money is taken out of the total cost of a funeral plan in non-funeral related fees. Thanks to John Taplin from Open Pre-Paid Funerals Ltd for providing this link.

Have a look here.

Or, for a quick précis, we’ll summarise a couple of the lesser known facts listed in the table for you.

  • The main providers of UK pre-paid funeral plans, namely Dignity, Golden Charter*, Golden Leaves, Avalon and Safe Hands will extract between £785.00 and £1,500.00 in ‘admin fees’ from the total amount you pay them. (Co-operative Funeralcare don’t publish the amount they charge). Editor’s note: *We have been reliably informed that where Golden Charter plans are purchased directly from a funeral director, the administration fee is much lower and the only deduction from the money you pay is £249.00.
  • If you buy a plan provided by one of those five companies from an agent working on their behalf (this could be a solicitor, a will writer, a financial advisor, a funeral director etc) then a commission payment of up to a figure between £500 and £600 is paid to them. (Co-operative Funeralcare don’t use agents, their plans are only available directly, or from their branches).
  • The money set aside within the plans provided by those five companies to cover the third party costs (crematorium fee, doctors’ fees and officiant’s fee or a contribution towards burial costs) ranges between £940 and £1,200. Co-operative Funeralcare don’t specify the amount set aside towards disbursements in their plans.
  • The value of the growth per annum of each plan is not published by any of the six plan providers listed above.
  • The growth of value of the amount set aside for third party costs for each plan is that of the Retail Price Index for five of the plan providers. Golden Leaves use the Consumer Price Index.

So, it is entirely possible that the money you pay in good faith for a funeral plan, thinking that you’re addressing the ever more hysterical annual announcements of the rising costs of funerals escalating beyond comprehension yet again, will in fact be whittled down to the bare bone when death occurs and the funeral needs to be arranged. A pocketful of cash here, a handful of cash there, all disappearing from that plan price in the direction of administration and commission before the ink is even dry on the medical certificate of the cause of death.

As an example, we were told this week about a funeral director receiving a call from one of the funeral plan providers listed above. The plan provider invited the funeral director to carry out a funeral for a plan holder who had just died. The plan holder had paid £3,595 for their funeral. It included all the traditional aspects of a funeral, collecting and caring for the person who had died, providing a coffin, dressing them and providing chapel visits, all professional assistance with the funeral, providing a hearse and a limousine and the third party costs.

So far so what, you might think. £3,595.00 sounds about ok for what is being provided?

Well, the amount that the funeral director was offered for undertaking this funeral was actually £2,445.00.

And, of that £2,445.00, £1,100.00 was allocated for the third party costs. In fact, the third party costs totalled just under £1,200.00.

So the funeral director, the one actually doing the funeral, was effectively invited to do so for £1,245.00.

That’s just £145 more than the £1,100.00 that had whistled out of the original payment to persons unknown in administration fees and commission payments.

The funeral director concerned politely declined the offer. They couldn’t make the sums add up.

The person who paid £3,595.00 for their plan and who died thinking their funeral was all sorted is none the wiser. Their family is probably none the wiser. The plan provider may have found a funeral director willing to carry out this funeral for £1,245.00 and nobody will be any the wiser.

We think it stinks.

There is a whole can of worms writhing underneath the label of ‘Funeral Plans’. Thousands are sold each year to unwitting purchasers who are seduced by lines such as ‘We Believe Your Loved Ones Shouldn’t Be Left With Any Surprise Bills’ (capital letters not our own), or ‘A pre-paid funeral plan from the UK’s largest provider ensures peace of mind for you and your family’. There’s a very nice living to be made from selling funeral plans offered by the big six providers, but not such a good one from carrying out the actual funerals involved.

If you are thinking about planning your funeral in advance, do your homework. The only plan provider that we rate is Open Pre-Paid Funerals Ltd. So highly do we rate them, we have developed our own, unique alternative to funeral plans in partnership with them. It stands apart from every other offering on the market.

It’s the GFGPlan.

GFGPlan puts your interests first. There is an administrative fee of £195.00. That’s it.  Other than that, there are no deductions whatever from the money placed in the GFG Plan pot. Zilch. Not one penny is spent on salaries, nobody gets a commission, and there are no free pens.

Read about it here.