What’s in a coffin?

At Musgrove Willow you can go and watch the coffin being made — and even lend a hand.

There’s a big coffin show on at Chiltern Woodland Burial Park this weekend. I can’t make it, sad to say. If you can, it looks good. And Chiltern is a lovely place.

Coffins are what visitors to the GFG website most want to know about. Brits are really into coffins. Does any country offer a bigger range? I don’t think so.

It bugs consumers that they cannot buy direct from most coffin manufacturers because the funeral directors ‘persuade’ manufacturers not to sell to them. It bugs consumers that funeral directors slap the biggest margin on coffins they can get away with. It probably bugs the manufacturers, too. It bugs consumers when they learn that funeral directors bury some of their professional fee in their coffin prices. This all adds up to a feeling that they are being cynically diddled when their defences are down.

But, here’s the point, even a normal retail markup would likely be reckoned unfair. It is observable that the same people who are wholly happy to pay for a meal out when they could buy the food on their plate for 5x less at Tesco cannot see why the same rule should apply to coffins.

It is related to a general feeling that funerals are too expensive. This is a problem for funeral directors, because they are not. Funeral directors need, therefore, to work extra hard to demonstrate that they give value for money. One of those ways is to be hyper-transparent about costs.

But I think there’s more to it than that. Why do consumers feel that the normal rules of retail do not apply to coffins? The answer may be that funeral consumers have a particular feeling about the coffin: it is the last beautiful, personal gift they can buy for the person who has died. They would like to feel that they chose it and bought it and gave it to the funeral director to put their dead person in. Or that they chose it and asked the funeral director to get it for them. They see the funeral director as agent, not retailer. Above all, they want to own that coffin.

If there’s anything in this – and I’ll be interested to find out if you think there is – then funeral directors will do well to sell their coffins at more or less cost and justify their professional fee in terms of: specialist expertise + hours + overheads expressed as an hourly rate, like any other professional. This need not make them feel insecure. They do things other people can’t or won’t, after all.

Test drive it first…

Here’s an intelligent, beautifully written piece from Salon magazine in which the writer describes the consequences of his father’s final request No. 5: “My body is to be placed in a plain pine box. I would like my children to make the box.”

In his last years my father, the writer William Manchester, told me, “When I die, I want you children to build my coffin.” He’d gotten the idea sometime in the ’70s, when a Wesleyan chemistry professor died, and his sons, following a Catalan custom, spent the night before the funeral building his coffin in their basement. My dad explained, “It will give you and your sisters a focus for your grief.”

I nodded and held my tongue. It was pointless to explain what he already knew: My sisters had never done any carpentry, and my own modest skills had diminished since I’d become afflicted by carpal tunnel syndrome.

The writer goes on to recount the story of how the coffin gets made, and concludes:

He would not be buried in it. His instructions stated that following the funeral, he would be cremated. It felt weird to have gone to all that trouble, just to have the coffin burned up a few days later. But its purpose was never practical. My father was a storyteller at heart, and this made a good one. It even had poetic potential: something about all those trees sacrificed to make all his books offering up a few boards for his last story.

Read the whole piece here. I hope you’ll enjoy it as much as I did.

At the top is an unrelated account of DIY coffin making. Make sure you watch both episodes. It’s a very charming story.

The Sunset coffin

“Build a better mousetrap and the world will beat a path to your door.” There’s a funeral industry variant on this saying. Substitute ‘coffin’ for ‘mousetrap’.

Last week I went to see Sunset Coffins. Its development is the outcome of a partnership between an environmentally conscious funeral director and ironmonger, Jeremy Clutterbuck, and an engineer, Steve Ancrum. It meets the aspirations and standards of both. No ‘Yes, buts’ apply. It passes the fussiest funeral director’s leak-and-creak test.

It is made from board resourced locally, created from 100% recycled newsprint. It is robust, agreeably constructed with dovetail joints, it has a suedey-velvety feel, it comes in 8 pastel shades and every part of it is biodegradable. It’s as green as it gets. Those many funeral directors who can’t conquer their aversion to cardboard will find this one easy to love.

It is very soft and easy on the eye. It reflects no light – indeed, it almost seems to absorb it.

It is also very easily decorated. You can pin what you want on it. If it should pick up a scuff you can lightly sandpaper it off. It’s the same all the way through.

I liked what I saw very much. I also liked the ethical way the factory operates. And I am grateful for the welcome I received.

Will it catch on? Who knows. The last coffin I raved about was the Hainsworth woollen coffin. Very few have sold. It’s a very difficult market to call.

But I certainly wish it well.

Funeralcare screwupdate, with added overpricing

It is with a heavy-hearted sense of duty that I record this beastly and deplorable allegation against Co-operative Funeralcare. You can find the full version at MoneySavingExpert.com.

Don’t use co-operative funeralcare directors they are disgusting …They failed to complete the legal documents correctly they put the wrong funeral date on the documents … We were refused entry into the crematorium chapel and were left outside in the cold distressed and in total shock, the funeral directors were an absolute disgrace they were too busy blaming the crematoria staff and they in turn were blaming the funeral directors. They threw the flowers into my mums hearse and put her photo in on its side! they showed us no respect or help at all just told us to go back to our cars because the service would not go ahead today. It was only after myself and my family refused to move and told them to get the police that they started to accept that they would have to do something so the service could go ahead. DO NOT USE THE CO-OPERATIVE FUNERAL GROUP!!!!!

Here is an all-too-familiar complaint from the Guardian:

I had problems with the accounts section of Co-operative Funeralcare. When I booked the funeral I said that I would not be able to pay for it until probate had been granted. I was told that would be fine provided I kept the accounts section informed. On the day, and before, the staff involved with the funeral were brilliant. Afterwards I began getting threatening letters from the accounts department. I explained what was happening, but the threatening letters continued, including threats of Court Action and referral to debt collectors … Obviously no company would survive if it was not paid for it’s services, but I had expected a more human approach from Co-operative Funeralcare accounts department, not just communication with a computer.

Also from the Guardian, a case of an unaccountably expensive funeral, even after taking into account the fact that the only charge the writer saved himself was the cost of a celebrant:

In the last 12 months, I have sadly lost my Mum and my wife. Mum’s funeral in South London cost £1480 (inc VAT). My wife’s funeral in Fenland cost £2950 (inc Vat). In both cases we did not make use of a vicar, but conducted the service at the crematorium myself. The only ‘extra’ was another doctor’s certificate needed in the case of my wife. We had no headstones or plaques and no announcements in the newspapers. Included in the Fenland charge was £357 for a vehicle to travel 22 miles from the undertaker’s to the crematorium. I felt , and still do feel, very ripped off … The company we used in Fenland had been taken over by the Co-Op, but hadn’t told anybody.

The following, from the Independent, are not Co-op stories. But there is a moral in them for all funeral directors, because they are going to encounter more and more demand, especially from atheists, for direct cremation:

It was my aunt’s misfortune to die on Maundy Thursday, less than 24 hours before the longest bank holiday of the year. She had donated her body to medical science … But when the day came, her donation was, maddeningly, refused … My uncle and I discussed what to do. We agreed to go for the simplest option, in accordance with what we believed would have been her wishes. I began making enquiries. I phoned six funeral directors and asked them to quote for a cremation. In London, a 45-minute slot at a crematorium costs around £500, but if you are prepared to accept an early morning appointment – 9am or 9.30am – the charge drops to less than £200. In addition, you must pay the fees of two doctors to confirm the death, amounting together to £147 … The quotes I received from the funeral directors ranged from £1,500 to £2,000. I did some arithmetic. Allowing £200 for the cremation, £150 for the doctors’ signatures and £150 for a cardboard coffin (at cost) came to £500 in all. The task for the funeral director was to collect the body from the hospital – St Mary’s, Paddington – and take it to the crematorium (Golders Green, Marylebone, Islington or – the cheapest – Mortlake). For the living, the cost of this journey by taxi would be about £30. For the dead, it turns out, it is £1,000. Dead unlucky, you could say. Next time, I plan to hire an estate car, buy a coffin and do the job myself.

And this:

My father died in 2008. He was a staunch atheist who asked for his body to be ‘offered as convenient for medical use or research and otherwise to be cremated wholly without ceremony’. The hospital didn’t manage to take up this offer so we were faced with the same problem. We were unimpressed with what seemed absurdly expensive offers from undertakers. Eventually my brother took Dad’s body from the hospital mortuary to the crematorium by van, at a fraction of the price. This was entirely successful, and it was what Dad wanted. It’s time the death industry started providing for those of us who do not want any ritual around our remains.

Do leave a comment — especially if you are a funeral director.

What are we missing?!

The availability of personalization features that reflect and honor individual lifestyles … life symbols designs add a distinct touch to the casket … embroidered tribute panels … the Memory®Safe Drawer encourages family to participate … important for expressing your loved one’s individuality … many times a particular species of wood may evoke an important memory or remind one of a particular personal possession … bronze and copper are considered semi-precious metals … designed to resist the entrance of air, water and other gravesite substances…

Boxing clever

Interesting, isn’t it – or is it – that coffins, after all this time, still look like nothing else, unless it’s other coffins? New materials – willow, seagrass, you name it – are easier on the eye, they don’t reflect the repellent glint of a winter sky, but there’s no mistaking what they’re for. We’ve even stayed loyal to the traditional toe-pincher style and resisted the oblong (but still unmistakeable) casket, now popular in much of Europe and, of course, the USA.

Over in Ghana they make coffins that look nothing like coffins. In their home country these tend to be rejected by Christian churches because they are reckoned to denote fetishism. When they make the voyage abroad they don’t go underground, they get put in museums – like the go-faster coffin above, now in the National Museum of Scotland.

In the UK we have our very own Crazy Coffins, and I guess some who commission one actually go and meet their maker in it. But they are still more popular in the art world than in the death zone.

Brides can never be persuaded to go easy on the expense of their wedding dress on the perfectly sensible grounds that they’ll only wear it once. We are proud to spend as much as we can borrow on weddings and as little as we can get away with on funerals. There are obvious reasons for this.

But the cardboard coffin people could knock up some interesting shapes that wouldn’t cost the earth?

Final turn of the screw

Here’s a bit of fun, for which I thank my excellent friend Tony Piper. It’s a self-boring coffin, hermetically sealed, with built-in flower and flag receptacle. Two people can (er, theoretically) screw it into place like a capstan. It was patented in 2007, since when there seems to have been little uptake (wrong noun, surely?).

Like all the best ideas, it is limpidly beautiful. Contemplate the detailed plans here.

Buy a box and make it better

I love this mission statement from Batesville, the big boy of US box manufacturers—the corp which coffined Michael Jackson:

At Batesville Casket Company, our mission is to assist funeral homes in creating meaningful funerals that help families honor the lives of those they love. We do this by providing superior funeral products and services that help funeral professionals serve grieving families during a most difficult time.” In particular, they’ll sell a funeral director a box on which he or she can slap a wee markup, which “reflects the personality and taste of your loved one,” and which “can be your final tribute to their life.” A Batesville box even comes with a little drawer in which you can “secure private mementos and farewell messages”.

Nice one, Batesville. If only it were that simple.

As simple, for example, as sneering. It’s all too lazy to come over all Jessica Mitfordish about these bling monsters and other funereal stuff. But it doesn’t pay to be baleful. Sure, if people think they can banish grief by lobbing merchandise at it, they’re going to miss the point. But, given the way we are, it’s always going help.

Bookcase coffin

I know I’ve blogged about this before. I’m doing so again because William Warren, the ingenious designer of these handsome shelves which can be reassembled as a coffin is now offering free instructions so that you can make your own. Simply email him your height and build and you’ll be able to construct something bespoke – so long as you don’t put on too much weight before you need them, that is.

See William’s website here. Brilliant!

Best in show 3

I wonder what people who visit graves think their loved one looks like now—or whether they think about it at all. I was talking last week to Ken West, the man who gave us natural burial, and he opined that they think of them as uncorrupted.

People shut their eyes to decomposition, whether violent and accelerated in a cremator or slow and buggy underground. My big bone of contention with many green burialists is that they babble happily about bluebells and bluebirds but bury at six feet. They know perfectly well that people who opt for natural burial fondly suppose they will nourish the earth and push up daisies (or bluebells). They also know perfectly well that at six feet they will turn into methane and sludge. So they keep schtumm about it.

Thus is death prettified and an elemental event made into a sentimental event.

Perhaps the ultimate reality of death is not the extinction of life but the return of the
body to the earth. And perhaps the death cannot fully be comprehended until folk get their heads around the body’s dissolution, both the stink of it and the buggy merriment.

It makes best sense to return a body to the earth naked. Yet we like to dress up beautifully for big occasions. Well, so long as a corpse is clad in beautiful biodegradables, can we not both nod at the vanity and justifiably refuse to apologise for it?

Which brings me to my third and last greatest hit of the National Funeral Exhibition, a product which is both beautiful and elemental: the leaf shroud created by Yuli Somme and Anne Belgrave at Bellacouche.

It’s not a winding sheet, it’s an alternative to a coffin. While a conventional shroud can seem stark because its wrappings reveal (starkly) the outline of the body, the leaf shroud, with its five layers of felted wool, softens and rounds it. The top layer, decorated with felted leaves, can be detached at the point of burial and kept.

It’s a marvellous piece of making. The body, wrapped in a wool cocoon, is fastened to a frame with gorsewood toggles.

The leaf shroud is archetypal in a Jungian sense. There’s a connection with pre-history and a timeless way of burying our dead. It strikes the same chord and exerts the same hold on the imagination as open-air cremation or a Viking funeral. Isn’t this what Beowulf might have been buried in?

Even if, to you, the leaf shroud is none of these things, I’m sure you’ll agree that it’s undeniably lovely.