Cool heads, warm hearts

Anticipation is building in advance of ITV’s upcoming exposé of the funeral industry. We don’t have to tell you that the industry’s pulse is beating fast in anticipation of ITV’s upcoming shocker. Pre-emptive fury and sulphurous denunciation have already broken out in the comments columns of our blog, threatening to subvert the civility and coolness which normally characterise debate here. 

A more judicious course for all of us at this time would be dispassionately to appraise the evidence uncovered by the programme after we have seen it, consider the reactions of viewers — once and future clients of funeral service — and respond constructively. What some of the more intemperate writers of comments on this blog fail to understand is exactly how their ranting and stigmatising makes them look. You thought it was bad when you watched the programme? Look what these guys say, look at the way they say it.

As Bryan Powell (commenting under his real name, as he always does) points out here, the story of Funeral Partners is not all bad.  Well, it was unlikely to be as simple as that, was it? If you know enough, it’s impossible not to feel conflicted. One of the most superb funeral directors we know works for Funeral Partners. 

At the same time, it looks as if FPL is going to have some explaining to do. There will be different schools of thought on how such a deplorable state of affairs could have developed. 

The effectiveness of the NAFD will once again be called into question, and there is likely to be renewed call for regulation. The stated position of the NAFD is as follows:

Members of the National Association of  Funeral Directors are totally committed to raising and maintaining the highest level of customer service through the strict adherence to the Association’s Code of Practice. The NAFD supports the principle of self regulation of the funeral sector, whereby any business wishing to operate within the United Kingdom would be required to be in membership of a trade association operating a strictly monitored Code of Practice and a robust and independent client redress scheme.

Looking ahead to Wednesday (ITV, 10.35) there will be facts and there will be context. Let’s not generalise. The upside of a bloody awful mess like this is that it offers an opportunity to put things right. Cool heads and warm hearts  are called for. 

A literary undertaking

“From that moment my mind was made up – I wanted to be an undertaker. That was that and all there was about it.” 

“A LIFE IN DEATH – Memoirs Of A Cotswold Funeral Director” by James Baker

“A Life In Death” takes the reader into the largely hidden world of death and funerals, as set against the picturesque back-drop of the Gloucestershire countryside. After spending twenty five years in the funeral profession so far, there is much that James Baker can share with readers about his professional journey and his experiences. This book was written not just to entertain, but also to enlighten and hopefully, to reassure. Above all, it offers a whole new view into the practical reality of death and bereavement in contemporary Britain. 

Written with a wide cross-section of readers in mind, this book will be of particular interest to: 

       People of all ages who are fascinated with the work of a funeral director, or readers simply looking for an entertaining account of a unique working life;

       Palliative care and/or nursing professionals wanting to understand more about the various procedures following a death and the choices open to the bereaved;

       Would-be entrants into the funeral profession;

       Those who are preparing for an imminent bereavement and who are looking for a sensitively written, but honest and truthful insight into the practical realities of death and funerals. 

“A Life In Death” fills what is still a gap in the market for an intelligent and comprehensive, but highly readable, account of life within the funeral profession. James deliberately avoids the use of hackneyed, predictably humorous anecdotes and overly-sentimental or lurid accounts of tragic episodes. Instead he offers a sensitive, insightful and nuanced account of what his working life as a West Country funeral director is really like. 

Available from Amazon, or to order from any good book retailer. 

292 Pages     Mill Place Publishing     ISBN 978-0-9573468-0-2     Paperback: £ 8.99     Kindle version: £ 2.22

A very damp day, some part Foggy, not very Cold

A guest post by Mike Rendell

We are very grateful to Mike Rendell for so generously sharing with us this fascinating account of an eighteenth century funeral. Mike Rendell is a published author who specializes in 18th Century history. He blogs on all aspects of life in the Georgian era here.  Mike is an especially fortunate family historian. He tells me “I still cannot believe how much of my ancestors’ paperwork has survived from the Georgian period, and it is good to share it.” 

I recently came across the bill submitted to my ancestor Richard Hall by the Funeral Director on the occasion of the death of his first wife Eleanor in 1780. The undertakers (that is to say, the company which undertook the arrangements….) were John Cooper & Co. 

Their bill gives some idea of what was involved in a funeral in the Georgian Era in the latter part of the 18th Century. Eleanor Hall had died in her 47th year – she got up and had breakfast as normal on 11th January 1780 at her home at One London Bridge, had a splitting headache at midday, and was dead by six in the evening. In all probability she suffered a brain haemorrhage. It must have been a terrible shock for Richard, who had married Eleanor nearly 27 years earlier, and for their three grown-up children, who all lived at the property.

Richard records her death in his diary “Oh the affliction of this Day. My Dear and Affectionate Wife was suddenly seiz’d with a pain in her head after Twelve at Noon, which issued in a Fit; no Prescription of Physician Avail’d”

Richard was devastated and made a beautiful cut-out in paper as a memorial. The memento is only just over one inch across and is extraordinarily delicate.

He would have employed the firm of John Cooper & Co to make all the arrangements for the actual funeral, which was to take place at Bunhill Burial Grounds (where many Dissenters were buried). Richard and Eleanor were both Baptists and as an additional incentive to choose Bunhill, it was where both her parents had been buried back in 1754. The expenses included opening up the family vault and constructing a tent over it so as to keep prying eyes at bay.

The invoice starts by showing the actual funeral as taking place on January 18th, exactly one week after Eleanor’s death.

To start with the actual coffin and furniture:

An inside Elm Coffin lined and ruffled with fine Crape and a mattress (£1/11/6)

A Superfine Sheet, Shroud and Pillow (£1/15/00)

An outside lead coffin with plate of Inscription (£4/10/00)

An Elm case covered with fine Black Cloth, finish’d in the best Manner with black nails and drape, Lead Plate Cherubim handles, lead plate and wrought Gripes (that is to say, grips) (£5/10/00).

Then there were the extras:

4 Men going in with Lead Coffin and Case (10/-)

7 Tickets and Delivering – 7 shillings. (These would have been official invitations to attend the funeral service, sent out to close friends and often in the form of Memento Mori like this one, shown courtesy of the University of Missouri).

Hanging the Shop and Stair-case in Mourning (in other words, draping black cloth over the entire ground floor and stairs of One London Bridge, from where the funeral procession started its sad and solemn journey)

Use of 16 double silver’d sconces and Wax Lights for ditto

2 Porters with Gowns and Staves with Silk cover & hats & gloves

The best Pall

There then follow a few items which are hard to decipher. What looks like:

A coffin lid of black feathers and man in hatband and gloves

Crape hatbands

Silk ditto

Rich three quarter Armageen (?) scarves for a Minister

12 Pairs of Men’s laced kid gloves

2 Pairs of Women’s ditto

6 Pairs of Men’s and Women’s plain and one pair Mitts

Use of 11 Gent Cloaks

A Hearse and 4 coaches with Setts of horses

Velvet Coverings and black feathers for hearse and six

10 Hearse pages with truncheons , 6 of ye bearers

10 Pairs of gloves and favours for ditto

Eight coach pages with Hatbands and gloves

Use of 5 Coachmans cloaks

10 pairs of gloves for ditto and Postillion

Paid at Bunhill for opening the Vault and for Tent

Fetch and carrying Company

Turnpike and drink for the Men

A total of £51/8/6 which you would need to multiply by perhaps seventy to give a modern-day equivalent i.e £3500 or $5250

It must have made a sombre and imposing sight as the funeral cortege wended its way north of the Hall household on its one mile journey to the graveside. As Richard noted in his diary that night, it had been “a very damp day, some part Foggy, not very Cold” You can almost see the black horses with their black plumes, attended by page boys dressed from tip to toe in black, the heavy coats of the pall bearers, the coffin lined with black velvet….

So silly to take sides

A few weeks ago I bumped into a funeral director I like and admire. He was bursting with something he had just learned and needed to share: Ken West is not bonkers, official. He’d met Ken at some do or other and had revelled in a feast of reason and a flow of soul with the great man.

The news did not come as a bombshell. Ken’s thinking runs with all the clarity of Pennine springwater, as all who know him will attest. No ranter he. Very nice man, to boot. 

Whence could such a misconception have sprung? From his long association with the Natural Death Centre? Did – does –  the NDC still evoke antipathy in undertakerly circles? In spite of their diplomatic efforts to heal rifts and work collaboratively with the ‘mainstream’? In spite of the success of the natural burial movement, one of Britain’s most successful cultural exports in the last fifty years? Are they still reckoned chattering class undertaker-bashers?

I don’t know. You tell us. 

What we do know for sure is that the deathcare industry tends to be chary of scrutiny, as the recent exposé of Co-operative Funeralcare reminds us. In the face of seeming adversity, the trade/profession circles the wagons, hunkers down and gets snarly.  

It’s not an easy mindset to analyse. You’ll be able to give us some pointers. Many undertakers have, in addition to justifiable pride in their work, an acute sense of amour propre. They can be prey to feelings of self-importance and we-know-best. They can be reflexively conservative. They are often happier dealing with things rather than ideas. In a word, prickly. Many, not all. 

It’s a shame. It’s a shame when perfectly decent people write off as a hostile force other perfectly decent people who feel they have important or interesting things to say. On a personal level, it is unjust, and that’s the point of this piece. 

Over in the US, where undertakers tend to suffer from the same abiding vices as so many of our own, a man called Todd Van Beck writes about his native funeral industry. He calls himself a ‘funeral educator, consultant and historian’. He’s very much an insider.

In appraising the home funeral movement, so buoyant over there, he concludes that the mainstream industry ought to consider commodifying this nonaligned and insubordinate practice by offering an “old fashioned home funerals package”. In doing so, the industry can outflank and marginalise those idealistic pioneers who developed home funerals and, at the same time, make some money out of a custom which is founded in self-help and altruism. 

In arguing his case, Mr Van Beck makes no attempt to hide his disdain for the home funeral movement. He also derides one of its pioneers, Holly Stevens:

I just finished reading a horribly boring article regarding home funerals published by Ms. Holly Stevens (a self-proclaimed funeral consumer advocate).

The article rehashed the negative feelings concerning  funeral undertakers, like Lisa Carlson has done for years (and has seemingly made a living doing so).

One new twist Ms. Steven’s took was referring to us funeral undertakers as “commercial morticians.”

I haven’t heard that one before.  Snappy title though…“Commercial Mortician.”

The piece goes on in similar snarky vein. 

Lisa Carlson is a doughty battler. She can look after herself. And she has the added advantage of being alive. 

Holly Stevens is dead. She died just over a year ago of cancer. She was was a highly intelligent and humane Quaker beloved of all who knew her.  Perhaps her most notable attribute was her gentleness. I never knew her, but I was/am a Facebook friend. You can probably find her memorial page there. Holly was one of the authors of Undertaken With Love: A Home Funeral Guide for Congregations and Communities, which you can download free. 

Let’s try to agree about two things.

First, there is no such thing as an alternative funeral and no such person as an alternative funeral director. Our dead belong to us, and so do their funerals. Everyone has the right to their own opinion and their own practice.

Second, debate is not merely useful, it’s vital. So is mutual respect. Digging trenches is silly. 

In the words of Thomas Lynch, the eminent US undertaker: “Some want to be empowered, others to be served, others not to be bothered at all. Our job is to meet them where they are on this continuum and help where we can when we’re asked.”

J’accuse!

It was always going to be risky, this business of recommending funeral directors. We set out purposefully, hoping for the best with the best possible intentions, knowing that if you’re going to make anything in this world, you’re going to make mistakes. We’re optimists. It seemed, and still seems, to be a good thing to do, to show funeral shoppers the way to the people who’ll look after them best. Win-win.

Yes, it’s an important service. Because of their reluctance to say to their funeral director, “Now take me to your mortuary, I want to see that everything is in order,” funeral shoppers must, instead, blindly trust him/her to discharge what is, to them, a funeral director’s most important role: to be nice to their dead person. As we know, there can be many a slip twixt back and front. As independent consumer advocates, we are in the best possible position to offer the reassurance that consumers most desire.

But Funeralworld is another country; they do things differently there. Who (the hell) are we to sit behind our keyboards and opinionate? What do we know, dammit?! Well, by sheer hard work we have learned. When we’ve boobed — and we have — we have put our hands up quick as a flash.  We’ve done it the hard way. It’s been a slog at our own expense. And, yes, we’ve won precious credibility.

So it came as a blow last week to undergo a credibility-threatening event which, coincidentally, came at a time when, having suspended our listing in order to radically remodel it in sustainable form, we are about to relaunch it. We know that our listing is 98% good. We need to aim for 100% minimum and roll it out nationwide. We can do it. Stand by for an announcement.

The credibility-threatening event was the arrival of a letter here at GFG HQ. Here’s what it said:

Dear Mr Cowling

I see you recommend __________ of __________!   (Name and place deleted.)

Have you visited his premises? I have, and was appalled. Only one room divided by a curtain to make a reception and a chapel … I also asked where he kept his bodies and was told in his mortuary. I could not see where his mortuary was so have asked around and been told he does not have one. Also he has no cold storage and in hot weather advises people that a relative is not suitable for visiting when really he has not collected the body from the hospital because he has nowhere to keep it! After leaving I also noticed he has only one door into the premises and no parking. I did not like the idea of my dad being hurried across the road on a stretcher and left in the front room so I went somewhere else. I may have paid more but at least I know my dad was cared for in proper surroundings.

I follow your blog and you seem to be a very nice man, perhaps you are too nice and have had the wool pulled over your eyes by someone who talks the talk but doesn’t walk the walk.

I wonder how you follow up your recommendations, do you make spot checks, do you phone around pretending to be a customer.

The letter is signed, but there is no address, postcode or any other contact details. 

The subject of the letter is a funeral director in whom we placed an absolute trust. He was trained to the highest standards by the doyenne of tutors and seemed to us to be born to be an undertaker. He recently moved to new premises which are, by his own admission, small. We trusted that they were big enough. Above all, we trusted that he would have made adequate provision for the care of his dead and, of course, installed a fridge. We hadn’t yet got around to re-visiting him. 

What could have happened? He’d gone mad? He was never anything but a charming blagger? He had money problems? We all know well enough how the most unlikely people can go off the rails. 

It was time for a spot check.

Having no address for my correspondent and, therefore, no assurance that she is who she says she is, but knowing that she follows the blog, I publish my reply here. 

Dear _______

Thank you for your letter (undated) drawing our attention to what you allege are grave shortcomings in the premises and mortuary equipment of the funeral director you named. 

I paid him a visit on Friday and asked to be shown his mortuary/embalming suite. There I found a perfectly adequate fridge. Every tray had on it a duvet which is used to cover each occupant. Every tray had its own pillow, and on each pillow lay an artificial rose (of rather good quality). The mortuary was entirely clean and odour-free. 

The premises are, as you say, small. While I was there I spoke to a person who had come to visit her dead relative — not for the first time. She was perfectly happy with both the premises and the service she was receiving. Indeed, she could not have expressed higher satisfaction with both. 

I am pleased to be able to tell you that your principal misgiving is unfounded. I cannot verify your allegation concerning the coffin. As to the premises having no rear entrance, we must bear in mind that many funeral directors do not have rear access, yet manage to transfer their dead in a perfectly respectful manner. We must bear in mind also that it is the tradition in this country ostentatiously to display a coffin in a hearse on the public highway.

The funeral director has been offered the lease on the much bigger premises next door and intends to move as soon as he can. 

We remain happy to recommend him. Our opinion of him rides as high as ever.

Please feel free to post a response to this in a comment box, but please do not publish the name of the funeral director concerned because this may involve us in litigation. This is a censor-free blog except in cases of libellous comments. Please be aware that any comment you post will reveal your IP address.

With all best wishes,

Charles

 

 

Council changes ashes policy after bereaved family complains

From today’s Oxford Mail:

A TOWN council has been forced to change its policy on interring ashes after a bereaved family took the authority to task.

Christopher Harris objected to Woodstock Town Council’s rule that said people must employ the services of a funeral director to oversee the interment of a loved one’s ashes.

Mr Harris’s father Richard, 79, who had lived in Woodstock for almost 40 years, died in May this year.

The family held a funeral service and cremation in June, and planned a small family service at Lawns Cemetery, Green Lane, Woodstock, for interment of the ashes this month.

But the family was told they would need to employ a grave digger and funeral director to oversee the interment.

When they obtained a quote they told it would cost £90 for a grave digger, £74 for the plot, a £105 town council interment fee, and between £135 and £150 for a funeral director.

Mr Harris decided to challenge the council as he did not believe a funeral director was needed. He said: “The council rule imposed people to use a professional firm, but they don’t have that right at all.”

Mr Harris raised the issue at a town council meeting. He even dressed as a funeral director at the meeting to make the point funeral directors are not regulated and anyone can be one.

Last night Woodstock’s mayor Brian Yoxall accepted the council’s policy was wrong and has agreed to change it.

He said: “The point about funeral directors being present is something which we firmly believed at the time to be correct policy.

“It has always been our policy to have an undertaker present and this was the first time case we had come across for a do it yourself funeral.

“That’s why we took the position we did.

“We have since taken advice about that subject and have now accepted it isn’t necessary for funeral directors to be present. “We are not insisting a funeral director has to be present now, but we are insisting a member of staff satisfies him or herself that arrangements are satisfactory.”

He said the council would look at including the cost of a staff member being present in the burial fee in future.

Mr Yoxall said the council has now been told by the Institute of Cemetery and Crematorium Management that was unnecessary for a funeral director to be present.

But the council must satisfy itself of the checks it is required to legally make as a burial authority, such as checking the name on the death certificate matches that on the casket. Mr Yoxall said he understood the requirement for a funeral director had always been the council’s policy. He could not say how many people had been affected by it.

Elsewhere in the county there is a mixed policy. Oxford City Council, which look after four cemeteries, says at the very least a grave digger, who is employed by the council, must be present to confirm the name on the death certificate and casket match.

In Bicester, the town council requires families to employ a funeral director.

Busybody nonsense

Christopher Harris

Some time this evening Christopher Harris will deliver the following speech to Woodstock Town Council, calling upon it to strike out its requirement that the interment of his father’s ashes be superintended by a funeral director.

Here’s another example of someone tenaciously pursuing the rights of the bereaved with an important test case. The ‘bereavement charity with expertise on relevant law’ to which Christopher refers is the AB Welfare and Wildlife Trust, which is administered by the indefatigable John Bradfield, who has done so much to establish the rights of the bereaved. Almost certainly no one alive knows the law around these matters better than John, whose book, ‘Green Burial — The DIY Guide to Law and Practice’, contributed so much to the empowerment of the natural burial movement. 

Chris will attend the meeting dressed as an undertaker in order to make the point that undertakers are self-appointed. 

WITHOUT PREJUDICE

Address to Woodstock Town Council
Tuesday 14 August, Woodstock Town Hall – Mayor’s Parlour

Dear Councillors

My father, Richard Harris, died on Wednesday 23 May this year. He resided in Woodstock for almost 40 years. In early  July I approached the Town Council with a view of interring his cremated remains in the local Lawns Cemetery, however I was informed that the Council could not deal directly with me, citing the current Cemetery Rules and Regulations .

Those Rules and Regulations state that ‘all interments and memorials must be arranged by an approved professional firm. It is apparently implicit by this statement, according to this Council that,

“A fundamental part of an interment is the actual placing of the remains in the grave or cremation plot and there is therefore an implicit requirement of Woodstock Town Council that the professional firm that is organising the funeral oversee this in order to confirm that the arrangements have been fully complied with.”

This Council is almost unique in its Rules & Regulations on this matter. The only other council which makes the same stipulation is Deddington Parish….

Parishioners have a common law right to use public cemeteries in their own areas. Those experts with whom I have consulted are of the opinion that this legal right cannot be obstructed  by demanding that undertakers be used.

There is no legal requirement to use undertakers for any purpose. The Department of Work & Pensions, clearly states that undertakers do not have to be used in order to qualify for a Funeral Payment. The ‘direct.gov’ website states that undertakers do not have to be used, so why does this town council?

The funeral industry is estimated to be worth £1billion per annum in this country. The industry is unregulated and unlicensed. There are no professional exams, nor accreditation. It begs the question, what is a ‘professional approved firm’ that this Council requires. And who decided the criteria in this Council as to which undertakers are approved? Is it the same people who, in March of this year, are minuted that the newly updated Rules and Regulations and associated documents pertaining to the Cemetery were ‘very comprehensive’? I must agree…they are…very comprehensively flawed. One of those documents is entitled ‘By-laws’, but I am reliably informed, that this Council does not have any by-laws unless they have been approved by a Secretary of State.

This Council is a member of the Institute for Cemetery & Crematorium Management. For many years, that organisation has had its ‘Charter for the Bereaved’, which sets out the highest standards for running public cemeteries. It clearly states that everyone has the right not to use undertakers.

Public cemeteries, have long been run by parish councils with few or no staff. They have never passed management responsibility to undertakers. According to those with whom I have consulted, this Council, (and Deddington’s), are believed to the first to step out of line. Therefore, this issue is of national importance.

So, what is the law? At face value, Article 3 in the Local Authorities Cemeteries Order, might appear to allow this Council to have any rules, which councillors deem desirable. However, rules are only lawful if they result in the “proper management” of the cemetery and do not breach other relevant legal principles, such as those found in the Localism Act 2011, Administration law and human rights.

The primary purpose of administration law, is to prevent all public services, including this Council, from abusing their powers. Such abuses and decisions which go beyond available powers, are unlawful or “ultra vires”.

Decisions must be impartial, fair and reasonable. Arbitrarily imposing the same rule on everyone, along with a refusal to consider individual needs, has in some circumstances, been judged by the courts as unlawful.

Local authority councillors, must avoid anything which might result is suspicion of misconduct, even when suspicions are unfounded. That may be written into the Code of Conduct which this Council has adopted under a new law. The Localism Act (2011), imposes a legal duty to promote and maintain high standards. Though this is not an accusation, some may suspect that there may be collusion between those making and those benefiting from the Rules. The very possibility of such a suspicion, is in itself, a reason to abandon the requirement to use undertakers.

Some in this Council have tried everything within their powers, perceived and actual, to prevent me from speaking this evening, and the conduct of some has, I suggest, not been befitting of someone in their position.

Selflessness

• Integrity

• Objectivity

• Accountability

• Openness

• Honesty

• Leadership

………are all principles under the Code of Conduct covered by the Localism Act (2011).

Should this Council elect to hold its discussion on Cemetery Rules & Regulations later this meeting,  ‘in Confidential’, it will leave itself open to continuing suggestion of impropriety bringing one or more of the 7 principles into question.

If this Council is minded to review, both its literature and practices, I can provide the name of a bereavement charity with expertise on relevant law, which would be willing to provide free assistance.

 In conclusion, I ask this Council to prove 7 points as documented , based on its current literature:-

(1) that it has the legitimate power to force newly bereaved individuals and families to use undertakers;

(2) that forcing everyone to use undertakers is not unlawful, according to public cemetery law, the Localism Act (2011), Administration law and principles on human rights;

(3)  that it is providing a sensitive “bereavement service” which reflects the same principles as those underpinning our health and welfare services. That means providing choices and opportunities, by being creative, flexible and empowering. It also means using sensitive language;

(4) that parishioners buy plots and are the owners of those plots;

(5) that it is correct to state that parishioners only own memorials and monuments for 25 years;

(6) that it can charge anyone who asks to look at the legally protected burial register; and lastly

 (7) that its “by-laws” really are by-laws, by making available the decision letter of the relevant Secretary of State.

It would be remiss to end my oration without mentioning my dad, a former resident and elector. It is my family’s hope that he’ll be on a corner some time again soon.

If not, for £70 more than what it will cost to have him interred in Woodstock, I can have his ashes blasted into Space on 10 October 2012, boldly going where no Harris has gone before… The price includes a tour of the launch pad, attending a memorial service and a DVD of the ‘event’.

RIP, Dad. Much missed and much-loved. xxx

The GFG is sending a reporter to this event and will report back tomorrow. 

FD Darren goes the extra mile

Darren Barker is the manager of Anglia Co-operative*, St Neots. When the family of a little girl who died last year found out how much it would cost to have the Gruffalo painted on her coffin, Darren offered to do it for them. He gave up his days off to do it.

Says local celebrant Viv O’Neil: “He always gives 120% and gets so upset if anything goes wrong.”

The first draft of this piece mistakenly named Co-operative Funeralcare as Darren’s employer

Open letter to George Tinning, Managing Director, Co-operative Funeralcare #4

Dear Mr Tinning,

Woo, sorry! Caught you unawares? Thought we’d lost interest? No, we’re not going away. And not just us. There’s the GMB union, too. As you know, they’re disappointed in you for derecognising them in 2007. You can read their own campaign page here.

How on earth can a co-operative banish a trade union?

In the aftermath of the Dispatches Undercover Undertaker exposé you addressed your ‘colleagues’ and told them that you were going to seek the advice of the NAFD and find out if they could suggest any improvements in your levels of service. How’s that going? We don’t know of any statement from the NAFD about this. Come on, you must have some influence with those guys.

The word on the street is that you think it’s all going to blow over, the storm that followed that programme. Is that what you really think? Is that why you have kept so quiet?

Is that why you have never had the courtesy to reply to any of our letters to you?

If so, then, strategically, that you’re making a mistake. Consumer scrutiny of Funeralworld is going to intensify. As you know, ITV is making its own documentary about the industry. There’s another storm coming very soon. Okay, it may not be Funeralcare at the epicentre this time, but it’ll churn up memories. Worse still, the reputational damage to the entire industry may well be grave. When consumers start to see a pattern, they’re going to reckon all funeral directors are  as bad as each other. There are nasty times a-coming – possibly very nasty times indeed.

There’s going to be renewed call for regulation, isn’t there? Which brings us back to the NAFD. What price their reassurances about the efficacy of self-regulation now?

Mr Tinning, do you begin to recognise the grave damage you have done to the many decent people who work in this industry? Including your own ‘colleagues’?

Good funeral directors are governed by values, not greed. You are the corporate player that lays claim to the values of the Rochdale Pioneers – the highest values there are. The other big players – Dignity, FSP, LM – play by the rules of capitalism. They’re not very good at it, and they’ll fail, but at least they do not pretend to be other than they are. Did you read the comments on this blog written by EX CO OP EMPLOYEE? Read them here and here. What do you say?

Mr Tinning, the governing purpose of the Good Funeral Guide is to sing praises, not dig dirt. It’s sad, weary work, belabouring your organisation. Around 40,000 people visit this site every month from all over the English-speaking world. They all wonder why on earth you do not reply to our letters.

It’s time you acknowledged your accountability and had your say.

With all best wishes,

Charles