Investment opportunity, anyone?

A very nice man called Ken Kolsbun wants to develop his board game idea. The game is called Funeral Director — A Race to Your Final Resting Place. Says Ken: “My immediate goal is to finalize our game (e.g. refine board top and card design and text, color and design all game pieces) and submit this playable prototype package to professional game manufacturers for mass production and distribution. I need to reach the required financial goal of at least $11,000 and with your help we can do it.”

Below is Ken’s description of his game.

HOW THE GAME IS PLAYED

Having died of Laughter, Boredom, Fright or a Broken Heart, etc., you now serve as your own Funeral Director. While piecing together your customized sendoff, you begin to explore different products and services available – this might ignite new thoughts and feelings about the funeral process. Players (best with four) move around the game board with their coffin markers, responding to Life, Debt and Last Will and Testament cards, while purchasing various Funeral Products (flowers, caskets, headstones, etc.) and Funeral Services (cosmetic care, cremation, transportation, etc.). Expect lots of nervous laughter as players reveal interesting stories, discuss personal “bucket list” dreams, etc. as they race to their chosen Final Resting Place (e.g. Eco Green Meadows, Family Farm, Sea Burial, etc.). The game encourages interaction among players, as everyone talks about personal funeral experiences, which are sometimes sad but often eye opening or humorous. Discussing embalming, environmental impact of cremations, land use, green burials, etc. and funeral costs will certainly raise the hair on anyone’s back! This board game offers a simple but realistic picture of the funeral process, the funeral industry itself, and alternatives to the traditional system. And yet, it keeps the subject lighthearted non-threatening and yes…fun!

A FUN WAY TO ADDRESS A TABOO SUBJECT

People often have phobias about death and funerals; professionals all agree it can be a difficult and often “forbidden” area of discussion. With this game (currently a preliminary design in a playable format) I have taken these serious topics to a lighthearted level to make it not only informative, but to open players minds to this very sensitive subject. FUNERAL DIRECTOR is intended to reveal personal attitudes and beliefs about death and its rituals; it will generate considerable lively conversation. It’s a tricky subject, but playing this game enables people to talk about it without the seriousness usually associated with this subject. Believe me this game experience is fun and speaks to human behavior. Even though we are often curious about the mystery of death, it’s a subject most of us like to avoid; we would like to encourage people to feel open in discussing these issues. Hopefully our game provides a comfortable format.

Find Ken’s website here.

A brief history of undertakers

By Richard Rawlinson

In medieval times, the word ‘undertaker’ was used vaguely for anyone undertaking a task, whether house building or funeral work. It doesn’t derive from taking the deceased six feet under but, by the 17th century, the term ‘funeral undertaker’ was being abbreviated to ‘undertaker’ and, as this association became widespread, folk in other trades stopped calling themselves ‘undertakers’. Death by association.

I’m not sure when undertakers started referring to themselves as funeral directors, but my hunch is it was in the early-20th century, or perhaps the 19th century? The title reflects the public, ceremonial role played on the big day itself, conjuring up an image of somber-suited bearers and polished hearses. It perhaps glosses over the preparation done before arriving at this stage: the embalming or ‘hygiene treatment’; the safekeeping in the Chapel of Rest or cold storage in the ‘hub’.

Then again, you expect a director to be an efficient administrator, entrusted with booking venues and celebrants, and answering individual needs. You also expect to talk business with a director, to buy their products and services. This is in stark contrast to the word ‘mortician’, someone you envisage wearing rubber gloves and performing rather unpleasant acts in a back room. Ironically, the American trade coined the word, ‘mortician’, believing it sounded less gloomy than ‘funeral director’—surely only to those who didn’t know the Latin root of ‘mort’? They also thought it had a professional ring. Exactly, it sounds rather too much like ‘physician’.

Early undertakers tended to work as builders, joiners and carpenters, skills that translated to coffin-making at times of death in the village. This was often the case even in the early 20th century. The family would inform their doctor first to certify a death, and then the local ‘layer out’—usually a woman—would help carry out the ‘last offices’, attending to the needs of both bereaved and deceased. They would call on the parish priest to perform the Last Rites, and summon the undertaker to take measurements for a bespoke coffin, made in haste from sanded and polished hardwood, and sealed inside with wax and bitumen to avoid leakage.

The undertaker would return to the house to deliver the coffin, sometimes having to remove a window as the door was too narrow. The deceased, clothed in their best nightdress or Sunday suit, would then rest in the front parlour until the funeral, usually held three or four days after death. Sweet smelling flowers were placed around the room to absorb bad odours and the undertaker would visit to check on any unpleasantness. Embalming was only performed for wealthy clients, and it wasn’t until the 1950s that Chapels of Rest became established in funeral homes.

The typical cost of a funeral in the mid-1940s was about £20, which included the making of the coffin, providing four bearers, hearse and car, church fees and grave digger. The fee of half a crown was paid to the person who performed the ‘laying out’. With the average wage being only £2.75 per week, the cost of funerals today is comparable.

   

In jest?

Lockwood woman’s colourful funeral request – including a jester to walk in front of hearse

Funeral director Debbie Ingham dressed as a jester at the funeral of Margaret Harper

IT WAS a fitting end to a colourful life.

Lockwood grandmother Margaret Harper had only one dying wish – that no-one wore black to her funeral.

Friends and family rallied around this week to dress as brightly as possible to celebrate the 81-year-old’s life.

And funeral director and family friend Deborah Ingham stuck to her promise by leading the cortege dressed as jester.

The funeral procession turned heads in Lockwood as it slowly made its way towards Huddersfield crematorium.

Mourners then gathered at Lockwood Baptist Church – where Margaret was a member and ran the Sunday school for many years – for a celebration of her life.

Her daughter Geri Harper, 55, said: “There was a big cheer and laughter when everyone saw the procession. Someone even said ‘only at Margaret Harper’s funeral could they turn up and everyone bursts into laughter.’

“That is what she would have wanted.

“Debbie is a friend of the family and used to live next door to us when she was a kid.

“When she became a funeral director, my mum would tell her there was no way she would wear black to her funeral.

“She was even going to knit Debbie a poncho but never got around to it.

“That was her only request at her funeral, that everyone would wear bright clothes.”

Source

Read more about Deborah Ingham here

Posted by Evelyn

The view below the radar

An article in the Times dated 15 July, based on an interview with Mike McCollum, ceo of Dignity plc, offers one or two (no more) features of interest.

His definition of an undertaker?

“We’re event organisers,” says McCollum. “We arrange a family event for you on very short notice, which you wish you didn’t have to arrange.”

He adds:

“And, on the day of the funeral, we’re the master of ceremonies. The funeral director makes sure everything goes exactly to plan, to the second, and hopefully makes sure everybody, in an unfamiliar situation, knows where to sit and where to go.”

He doesn’t say if he regards this model as eternal, nor whether he is aware of trends towards empowered mourners who take a different view of the brief of a funeral event planner.

Concerning the travails of his reassuringly inept rivals, ‘Co-operative’ Funeralcare, he is defensive of the hub model and reckons “it’s time people accepted some home truths”.

“The definition of a mortuary is a place where dead people are kept. When people die and they can be in different conditions. You need specialist refrigeration, specialist conditions. You’d expect them to be clinical, to use stainless steel equipment, to be easy to clean. They’re not necessarily going to be nice places to be.”

Hmn.

By way of assuring Times readers who are also Dignity shareholders, the article points out that Dignity’s market capitalisation has risen from £180m to £446m and the share price from 230p to 810p. The writer does not detect the present injurious effect of underfunded funeral plans. Nor does he point out Dignity’s Achilles heel, its high prices, vulnerable, in an increasingly price-conscious market, to consumer scrutiny. Nor does he question Dignity’s policy of brand omerta, a remarkable stance for an outfit in the event-planning business.

Would you buy shares in Dignity?

Source (paywalled)

Dark ops or what?

We’ve had a lot of correspondence here at the GFG since Dispatches flung that stuff about Co-operative Funeralcare in our eye (5 mins of telly souffléd into half an hour with a dollop of unleavened ombudsman).

It’s been complaints, mostly, and of course I can’t go into detail about any of them. But almost all of them  illustrate systemic problems in the funeral industry.

One of those problem areas is the conduct of funeral directors who hold a local authority contract for coroners’ removals.

The specific problem here is the way these contracts work. They are often awarded to a funeral director who pitches below the viable commercial rate for the job. The protocol that contracted funeral directors must observe, often, is that they must not solicit for business but they may leave a business card with the family.

Which looks a bit like soliciting for business, yes?

More important, how do councils suppose that undertakers carrying out removals at a loss are going to make it pay? Isn’t there only one way they can make it pay?

How much oversight is there? Do procurement officers ever get out to check up on their contracted undertakers?

Does a failure to find out how contracted undertakers make it pay amount to tacit collusion in questionable practice? We’re not suggesting that council officers are getting backhanders.

How could an undertaker who keeps to the rules hope to win one of these contracts, and why would she want to?

We don’t know the answers to any of these questions, nor do we want to jump to conclusions before getting all the facts. We rely on you to fill us in, if you would be so kind.

What’s it all about?

The changing face of Irish funerals

By Richard Rawlinson

Dublin undertaker Massey Brothers is responding to the changing attitude to religion in Ireland by offering families non-denominational funerals, online advice and motorbike hearses.

While these initiatives may no longer be especially novel in Britain, they’re causing a bit of a stir in Ireland’s conservative, competitive and often quite unsophisticated funeral industry. There are 600 funeral directors in the country serving some 28,000 bereaved families a year, 84% of whom called themselves Catholic in the 2012 census. The industry remains unregulated, most businesses are part-time, and fewer than 200 are members of the IAFD. There are also reports of some undertakers bribing hospital and hospice staff to recommend their services.

Massey Brothers is introducing bespoke funerals after observing that even the nature of church funerals has changed, with evening removals (the deceased’s overnight stay in the church) becoming far less common.

With more undertakers now having websites, competition over price, service and transparency is hotting up. Undertakers can visit rip.ie each week and see how many funerals were organised by rival firms. Then there’s legacy.ie, a website offering non-religious funerals where packages (limo, coffin, notice in the newspaper etc) can be booked entirely online. Its Direct Funeral package (removal straight to the cemetery/crematorium) starts at €890.

Meanwhile, the healing process in the Church following the abuse scandals remains slow and painful. The mood has often changed from sycophancy to hatred, and some worried faithful express concern that the crisis is choking the life out of their parish life because the many good priests are now hiding for fear of an abuse claim.

While lamenting the vile predilections of abuser priests and the cover-ups, many faithful are offering priests encouragement by saying how inappropriate it is for the innocent to be constantly saying sorry for heinous crimes that they personally did not commit.

Ireland has experienced two extremes: fawning over priests and now the acceptable abuse of priests. The answer is in the middle: the rediscovery that the highest role of the priest is not to be a status symbol for an Irish family (‘the parish priest sat with me during morning tea, so I’m the more important person in the village’). But the priest is the person who goes into Persona Christi, standing in the place of Christ so he may offer the Eucharist.

Simple solution

 

We had an enquiry the other day about simple funerals. Our enquirer had visited the website of a funeral director, surveyed the components of their simple funeral (as prescribed by the NAFD at 11.4), and reckoned it would do nicely. The cost was £1640.

All our enquirer wanted on top was a limousine. He gave the funeral director his order: one simple funeral, please, and a limousine. So logical and straightforward did the request seem to him that he was astounded when the funeral director replied, “Thank you, sir, that’ll be £3670.”

Two grand for a limousine (fair price, £200 tops). Where the heck did that come from?

Students of the Dismal Trade will not be nearly as astounded as was our enquirer. Most funeral directors hate people buying their simple funeral, so they build in deterrents. The example above is just one. Anything outside the package shunts you up to an altogether more elevated price scale. Add a lim and you pay for a bespoke funeral. Another trick is to bundle a coffin of more than passing hideousness and make you feel like a toerag. The coffin in our enquirer’s simple bundle has no handles. Yes, really. Flagrant to those who read this blog, perhaps, but not, interestingly, something that our enquirer seems to have noticed or cared about.

A great many funeral directors do not advertise their simple funeral. Why does this funeral director advertise his? Is it a gambit to get people through the door – a loss leader that no one ever actually gets to buy? You tell me.

This sort of marketing sleight of hand comes from the Tommy Cooper school of conjuring. Clumsy. When you do something that’s bound to be found out, that’s stupid.
Intelligent, ethical funeral directors can teach their dim or devious fellows a trick here. Start with your professional fee. Calculate how much you need to charge to cover your time, expenses and overheads, then add a bit of profit. Be settled in your mind that what you take home will not be so little as to make you resentful. Once you’ve done that, you can add merchandise and services at a normal retail markup or even at cost. If a client turns up with their own coffin, you won’t mind a bit. The important thing is that there will be no imperative to upsell.

Exploitation of the bereaved is under threat, not from consumers, but from new entrants to the industry who are pricing their services fairly and transparently. The days of the dark arts are, we must hope, coming to an end.

Not yet awhile. Down in London, Barbie Leets was compelled to permit her mother to have a public health or council funeral when she failed to get together the five thousand pounds she needed to bury her. She is angry with the funeral directors in her locality. Why? In the words of the BBC report:

Barbie Leets ‘says that she was never told about the simple funeral that every funeral director is supposed to offer for nearly half the price she was quoted. “I feel very let down, very disappointed. I feel they took advantage of my situation at the time.”’

Watch the video clip here. Enjoy the response from NAFD spokesperson Dominic Maguire.

If you have a view about this, please add a comment. I am conscious that what I have written may not say it all. Examples of ethical simple funerals welcome, too.

Grievers hoodwinked, run amok and bamboozled by their undertakers

In the Bahamas some people are worried about their unregulated funeral industry, just as some British people are worried about their own unregulated funeral industry:

“Have the Bahamian people been hoodwinked, run amok, bamboozled, by persons purporting to be funeral service practitioners who are (actually) charlatans? Charlatans are impostors. Have we been hoodwinked, run amok, bamboozled by impostors in the funeral service industry?”

Grieving relatives put a sacred trust in the professional services they use when a loved one dies. Industry workers have told us that in their view all too often the public’s trust is abused.

One funeral director has been compiling a list of unqualified embalmers. 

The list claims there is an uncertified worker who engages in “unethical practices,” who is hired by a number of different establishments. Speaking about the same individual, and the person’s team, another source said: “They are nasty, don’t use proper hygiene, their equipment is not up to standard, their equipment is not properly sanitised and disinfected and they do work for others.”

The list claims there is another uncertified individual, who years ago was implicated in a police investigation concerning a corpse, who is still employed in the industry.

Another funeral director says:

“The ethics in funeral services has nothing to do with what the family sees. While they are not in the embalming room with you, the standard should be straight across the board. What they don’t know, they must be assured that Mr XYZ did it the proper way.”

Very true. 

Read the whole article here

You know my methods, Watson.

 

David Holmes, funeral director to the discerning folk of Surrey, recently got into a waterfight with the water board. Click on the photo to bring it up to full size.

Camref – the Campaign for Real Funerals

The departing board chairman of Golden Charter funeral plans offers this cold sweat-inducing warning to independent funeral directors in a valedictory address in the Golden Charter newsletter, Goldenews, which we are grateful to have had forwarded to us. He says:

Co-op and Dignity have both acquired significant additional scale, and unquestionably they are operating with a better financial model than independents – on their own – can hope to achieve. There will be no softening of their ambition and there will be greater local commercial pressure. We can also expect consolidation to come from other quarters, particularly private equity.

Not only are these two corporations and private equity seeking to dominate the funerals market, they are making substantial in-roads into the crematoria market. The strategy is to provide future control of and access to crematoria which will potentially form a risk to independents and the prices that they will have to pay.

Corporations like to deal with corporations, and Co-op and Dignity present like-minded opportunity to the insurance companies. In 2007, an over 50’s plan was merely a means of building a financial provision for a funeral – the question of service provision did not come into it.

However, the insurance companies now manage 60 per cent of funds subsequently to be used to pay for a funeral, and it is a reality that they exert considerable influence over who carries out a funeral.

The funeral industry is one of the last bastions for independents. Almost every other market sector has fallen to national or international consolidation. Over the next five years, the choice for an independent funeral director is simple: sell to the competition or come together and exploit your collective strength.

This remains a chilling analysis even after you factor in the chairman’s sales pitch: ‘Over the next five years, the choice for an independent funeral director is simple: sell to the competition or come together and exploit your collective strength. Golden Charter is the only credible collective umbrella.’

Consolidation, done well, benefits consumers and shareholders. The present corporate players will fail to grow their market share if they don’t address pricing, service and positive brand identity, and they don’t look as if they’re going to hack it. But there are unquestionably opportunities for the right player with a brand that dares to speak its name. As we like to say, if John Lewis did funerals…

The days of the independents just have to be numbered, don’t they? Come on, look at your high street and go figure. 

Or do they? 

Consider the work of the Campaign for Real Ale (CAMRA). Among its many successes it lists these: 

  • Created a rich and varied choice of real ale – In the 1970’s CAMRA successfully fought the efforts of the big brewers to replace traditional ales with tasteless keg beers. Since seeing off the likes of Watneys Red, Tavern Keg and Double Diamond the campaigning efforts of CAMRA has seen the creation of hundreds of new breweries producing a wonderful array of real ales. 
  • Smashed the Big brewers stranglehold on UK pubs – In the 1970s and 1980s the Big Six brewers, Allied, Bass, Courage, Scottish & Newcastle, Watneys and Whitbread monopolised regions of the country. CAMRA lobbied against this lack of choice in Britain’s pubs and gradually eroded these regional monopolies. 
  • Number of Breweries increased Fourfold – Since CAMRA was founded the number of breweries operating in the UK has grown fourfold to over 840 breweries. Without CAMRA’s presence it is doubtful whether real ale would be as widespread as it is today. 

 

CAMRA is not an industry body, it is an alliance of consumers: CAMRA, the Campaign for Real Ale is an independent, voluntary organisation campaigning for real ale, community pubs and consumer rights.
 
Much the same as the Good Funeral Guide. And the Natural Death Centre. 
 
The funeral industry is unaccustomed to consumer scrutiny, doesn’t much like it and tends either to keep schtum or react with angry insecurity when challenged and questioned. This is in stark contrast to all those bereaved people who phone and email to thank us for being there for them. 

 

We believe that independent funeral directors, if they are to survive as a collection of characterful and excellent businesses offering richness of choice,  would do well to reflect that their survival, by no means assured, is likely, if it happens, to owe a debt, perhaps a very great debt, to consumer-focussed communities like the GFG and the Natural Death Centre. To them we say: join in the debate. We learn from each other. We want the same thing. Let’s find common ground. 

 

CAMRA website here.
 
Sorry, no link to the Golden Charter newsletter available.