funeral – Page 2 – The Good Funeral Guide

To the trustees of all hospices in the UK

5 December 2017

Fran Hall

7 Comments

Categories: funeral, Funeral franchise, Hospice, The future of funerals, Transparency of ownership

Last weekend, we despatched letters to the boards of trustees of every hospice in the UK to share our concerns about the new franchise offer that was launched at the Hospices UK conference the previous week.

Our misgivings about this venture are shared by a number of individuals and companies who gave permission for their names to be added in support. The letter is published in full below, together with the names of those who agree with us.

The Chair of the Board of Trustees

SAMPLE Hospice

December 1^st 2017

HOSPICE FUNERALS: THE GOOD FUNERAL GUIDE COUNSELS CAUTION

Dear Trustees of SAMPLE Hospice

We write regarding the recent launch of Hospice Funerals LLP, of which you may well be aware. Should you not have heard of this new venture, it is a joint collaboration between St. Margaret’s Hospice Ltd. in Somerset and Memoria Ltd., owner /operator of a number of crematoria around the country and of Low Cost Funeral Ltd.

Hospice Funerals is offering all UK hospices the opportunity of a becoming a partner in their franchise funeral director scheme by becoming a ‘Hospice Provider’, entitled to operate exclusively within a defined area, offering undertaking services branded under the hospice name. For full details, please see the Hospice Funeral website https://www.hospicefunerals.co.uk/

The Good Funeral Guide wishes to draw the attention of the Board of Trustees to the very serious concerns that we have about this proposed new revenue stream generator, despite the public proclamations of how this will address the issue of funeral poverty and ‘bring choice, quality and affordability to families in our communities.’

As a trusted, not for profit, social enterprise company, wholly independent of the funeral industry, that has for years supported, empowered and represented the interests of dying and bereaved people living in the UK, we would be delighted to see a truly ethical, community focused undertaking service evolving from the hospice movement; indeed, we have a blueprint guide to how to set up such a model on our website which we developed in partnership with the Plunkett Foundation several years ago.

Unfortunately, this new model proposed by Hospice Funerals does not, in our opinion, fall into the category of an ethical, community focused service, despite the marketing hype.

THE COMMERCIAL RISK

It is a franchise operation, which is intended to utilise ‘brand recognition’ of the hospice name to leverage advantage over existing providers of undertaking services in the franchise catchment area (defined by Hospice Funerals) and by ‘disrupting the market’, in the process conveniently increasing the numbers of cremations carried out by the crematoria owned by Memoria Ltd.

The Good Funeral Guide is not aware of the successful application of any franchise model to the business of funerals. Franchise operations are best suited to selling merchandise, not personal service. The franchise model proposed by Hospice Funerals is wholly unproven.

Figures provided by Hospice Funerals indicate an extremely optimistic analysis of the potential income of a ‘Hospice Provider’. Their analysis suggests that a single unit operation offering funeral packages at their pre-specified prices, requiring a capital input of £110,00, would generate £356,500 through sales of 100 ‘at-need’ funerals and 46 pre-arranged funerals in year one, yielding profit of £26,656. Year three sales are projected as comprising 200 ‘at-need’ funerals, 120 pre-arranged, generating £212,964 profit.

The Good Funeral Guide contends that these figures are misleading, to say the least.

The ‘funeral market’ is, by admission of the directors of Memoria Ltd, already saturated with providers. In the town of Taunton, where the first Hospice Funerals unit is scheduled to open in early 2018, there are currently twelve funeral directors catering for the needs of local bereaved families. This in an area with a population of 109,000 (the borough of Taunton Deane) and an average UK death rate of 9.4 per 1,000.

Figures quoted by the representatives of Hospice Funerals at the launch of the scheme last week cited the average cost of funerals in some areas as being ‘well over £6,000’.

This figure was derived from the Royal London National Funeral Cost Index 2017 and was arrived at by adding the cost of a burial in a specific London Borough, Kensal Green, (£9,809) to the cost of a cremation in the same borough (£3,223) and dividing in two.

It is mysterious that the Royal London Report didn’t allow for the fact that almost 80% of UK funerals are cremations. A more accurate average would be to factor in the percentage split of types of funeral, (20 x £9,808 + 80 x £3,223, divided by 100), which would result in an average cost of a funeral in the most expensive location in the UK being £4,504, not the much more alarming figure of £6,516 quoted in the report.

Note: all monies that will be paid into a Hospice Funerals pre-arranged funeral plan will be held in a Royal London whole-of-life policy, indicating a close and perhaps unquestioning relationship between the two bodies.

Directly related to the above ‘average cost of funerals’, the prices of the funeral packages offered by Hospice Funerals range from £1,295 for an unattended service at a Memoria crematorium to £3,500 for a traditional service with a hearse and bearers at a crematorium of your choice.

In comparison with the inflated figures quoted as the cost of an average funeral, this might seem to be a wholly worthy attempt to address funeral poverty, as it was described at the Hospice Funerals launch, yet the prices of their funeral packages are equivalent with, and in some cases higher than, those currently charged for comparable services by most independently owned funeral directors.

As an example, two Good Funeral Guide Recommended Funeral Directors in the Taunton area (where the first white labelled Hospice Funerals unit will start operating in 2018) are both lower priced for the same traditional funeral service, with all third-party costs included:

Wallace Stuart Lady Funeral Directors (Bridgwater) £2,630.00

Crescent Funeral Directors (Taunton) £3,000.00

Hospice Funerals £3,500.00

The Good Funeral Guide is concerned that the figures quoted by Hospice Funerals could erroneously lead hospices to think that they would have a straightforward price advantage over competitors in offering a local undertaking service, when this would simply not be the case.

THE REPUTATIONAL RISK

We also consider the employment of the name and reputation of hospice, both specifically in the use of the individual name of a local franchisee, and nationally in the use of the company name ‘Hospice Funerals’, to be a calculated, and indeed one could say cynical, attempt to persuade the public that this new undertaking model is simply an extension of the highly reputable and locally supported end of life care provided by their cherished local hospice.

The fact that it is in fact a white label operation, maximizing the use of the ‘brand name’ of the hospice in each area, controlled by Memoria Ltd, who have divided the UK into ‘catchments’ of 100,000 people (and who are proffering these 650 areas for sale at £10,000 p.a. franchise opportunities to hospices as a means of securing their much-needed income) seems to be lost somewhere in the marketing spin.

We would suggest any hospice considering entering an arrangement of this kind notes the following:

Other franchisees could give the brand a bad reputation
All profits (a percentage of sales) are shared with the franchisor.
The franchise agreement will include restrictions on how you can run the business. You might not be able to make changes to suit your local market.
You may find that after time, ongoing franchisor monitoring becomes intrusive
The franchisor might go out of business.

Reputational damage to individual hospices signing up to this opportunity could potentially be catastrophic. Legacy donations and in memoriam fundraising could be seriously impacted if families elect to use a hospice funeral home, as they could consider they have done their ‘giving back’ to the hospice through their payment of the fees involved with the funeral.

The move from being perceived as a deserving recipient of gifts and donations to being seen as a money-making business entity, competing with established, trusted and well-liked funeral providers, is a subtle but potentially disastrous one, impacting on the public perception that a hospice is a wholly altruistic organisation.

Comments on our blog post about the advent of Hospice Funerals have been overwhelmingly against the idea of hospices entering the supplying of funeral services.

Phrases used include ‘unethical’ (several times) ‘goes against every principle a hospice should stand by’, ‘will negatively impact their charitable and bequest income’, ‘conflict of interest’, ‘risk losing this public support’, ‘at what point does care and support for the dying and impartial advice given to a family suddenly at sea after a death turn into a sales opportunity?’

On social media, there has been a similar reaction. Questions have been asked about the arms-length relationship between a hospice and its funeral home – how will this work in reality? What will be the impact on the current relationship with local undertakers when the hospice enters the marker as a direct competitor? How will the new hospice funerals service be promoted to the community, and how will this be reacted to?

It seems to us that hospices will be carrying all of the risk in the hope of optimistically calculated but completely unproven rewards.

If SAMPLE HOSPICE is considering partnering with Hospice Funerals, we would counsel strongly that the trustees take heed of our concerns before making your final decision to risk your donated funds to venture into competition against the local funeral directors who work so closely with you to look after the families of those whose lives end in your care.

The Good Funeral Guide is supported in our misgivings about the wisdom of this new venture by the individuals and organisations listed below, some of whom may be known to you as local, independently owned undertakers who share our fears about this seductive offer being touted to hospices around the UK.

Should you wish to contact me directly about this I would be more than happy to discuss our collective concerns further. My e-mail address is fran.hall@goodfuneralguide.co.uk.

Fran Hall

CEO Good Funeral Guide CIC

On behalf of the board of directors of the Good Funeral Guide and the undersigned supporters.

A Oliver & Sons Funeral Directors

A.W. Lymn – The Family Funeral Service Ltd

Adrian Pink – Town & Country Funerals

Alistair Turner Funeral Directors

Allistair Anderson & Hasina Zaman – Compassionate Funerals

Amanda Pink – Evelyn’s Funerals

Andrew Dotchin (Reverend)

Andrew Smith Funeral Service

Angie McLachlan MA; BA Hons, BIE

Anna Briggs – Independent Officiator of bespoke funeral ceremonies

Anne & Simon Beckett-Allen – Rosedale Funerals

C Waterhouse & Sons

Carrie-Ann Rouse – Rouse & Co. Independent Funeral Directors

Carrie Weekes & Fran Glover – A Natural Undertaking

Claire Turnham – Only With Love

Claire Young – Young’s Independent Funeral Services

Clare Brookes – VW Funerals

Colin Liddell – Liddell Funeral Services

Coles Funeral Directors

David Hardie & Son Funeral Directors

David Holmes – Holmes & Family

Don O’Dwyer – O’Dwyer Funerals

E A Dodd & Son

Edward Towner – Arthur C. Towner Ltd

Emma Curtis – Secular Minister, Celebrant & Grief Counsellor

Eric Massie Funeral Directors

Gail Willington – Elizabeth Way & Company

Gordon Tulley & Alison Finch – Respect Woodland Green Burial Parks

Heathfield Funeral Service

Jacob Conroy & Sons Funeral Directors

James L Wallace Funeral Directors

Jane Morgan – Jane Morgan Ceremonies

Jeremy Neal – Rotherham Funerals

Jo Loveridge – Albany Funerals

John Beattie & Sons Funeral Directors

John Pinder – W. E. Pinder & Son Ltd

Judith Dandy – Dandelion Farewells

Judy Mansfield – Cherish Ceremonies

Karen & Julian Hussey – A. G. Down

Leverton & Sons

Louise Winter – Poetic Endings

Lucy Coulbert – The Individual Funeral Company & Coulbert Family Funerals

Like & Liz Farthing – Farthing Funeral Service

Maggie Brinklow & Tony Killen – Margaret Rose & Bespoke Funerals

Malcolm Jones – Molyneux Jones Family Funeral Directors

Mark Binnersley MPRCA Communications Consultant

Martin Stibbards – S. Stibbards & Sons

Matthew Lucas Funeral Directors

Michael & Clare Gamble – Michael Gamble Funeral Directors

Nick Armstrong – Armstrongs Funeral Service

Nikki Hill – Bright-Hill Funerals

Overmass & Chapple

Paul Burrows Gibson – Veterans Funerals UK

Paul Sullivan – Sullivan Funeral Directors

Peace Funerals

Peter Grenfell Funeral Directors

Poppy Mardall – Poppy’s Funerals

Philip & Sallie Evans – Sussex Funeral Directors

Rosalie Kuyvenhoven – Rituals Today

Robert Samson Funeral Directors

Rupert Callender – The Green Funeral Company & Callender, Callender, Caughty & Drummond

Saint & Forster Funeral Directors

Simon Helliar-Moore & Robert Helliar-Moore – Crescent Funerals

Simon Smith – Green Fuse, Heart & Soul Funerals

Southgate & Roberts

Tim Coombe – Senior Anatomical Pathology Technician

Tim Purves – William Purves Funeral Directors

Tilly Munro – Community Funeral Specialist

Toby Angel – Sacred Stones Ltd.

Tom Woodhouse Funeral Directors

Wallace Stuart Funeral Directors

W G Catto Funeral Directors

W G Potter

Wood & Hay Funeral Directors

An open letter to the National Association of Funeral Directors

25 November 2017

Fran Hall

21 Comments

Categories: funeral, funeral directors, National Association of Funeral Directors, Progressive funeral directors

This afternoon an e-mail was sent to all members of the National Association of Funeral Directors announcing that Mandie Lavin, the CEO appointed just under 15 months ago, is no longer employed by the Association.

No explanation has been given for her abrupt departure, but as the current President steps in to take the reins of the ‘Voice of the Profession’, we have received a guest post from Louise Winter, a progressive funeral director in London, in which she puts forward some thoughts that the organisation might like to consider as they look to the future.

An Open Letter to the NAFD
Dear National Association of Funeral Directors,

In light of the sudden change in leadership at the National Association of Funeral Directors (NAFD) which was announced today, and as the leading trade association representing the funeral profession in the UK, there are a few considerations I’d like you to make when debating the future of your organisation and appointing your next CEO.

Funerals are important. A good funeral can be profound and transformational in helping to acknowledge and accept that someone has died. As the homepage of your website points out, ‘funerals matter’.

With this in mind, please consider the following:

To introduce an underlying commitment to better serve the needs of the bereaved public and to make this the determining factor in any decision that is made.
To become a force to be reckoned with, representing both traditional, modern and progressive funeral directors, corporates and independents.
To be seen as universal – as interested in the smallest independent funeral directors as the needs of the biggest corporate firms.
To share best practice and encourage collaboration for the sake of the future of the funeral profession.
To offer modern, useful and thorough training to develop the next generation of the funeral profession.
To improve the reputation of the funeral industry in the interest of making funerals a desirable career path for the brightest employees of tomorrow.
To behave as a forward-thinking organisation that helps funeral directors to prepare for the market of tomorrow, where complacency and arrogance is not encouraged.
To take immediate, effective and decisive action over those funeral directors who do a disservice to the funeral profession by behaving in an unprofessional manner.
To not just encourage complete transparency regarding prices, but to make it a requirement of membership.
To provide a clear and transparent procedure to allow complaints to be dealt with in a professional, unbiased and effective manner.
To employ a diverse workforce of thought leaders who are enacting actual change.
To be at the forefront of leading this change whilst retaining the values of the past.
To be responsible for creating a network of funeral directors of which the UK can be proud.
To value integrity, openness, honesty and transparency in all matters.

I hope that the NAFD will be the change we need to see in the funeral profession and wish you all the best in the appointment of a new CEO.

Yours,

Louise Winter

Louise Winter
Progressive Funeral Director
Director of Life. Death. Whatever.
Proud member of the Good Funeral Guild
Not a member of the NAFD

Dignity in Blunderland

6 December 2016

Charles

40 Comments

Categories: funeral, funeral cost, funeral directors, funeral poverty, traditional funerals

Posted by Charles

A relatively new element of the Christmas experience is the themed winter wonderland. We’ve already had our first hilarious example of 2016 in Bakewell, Derbyshire. The Sun headline captured it neatly: WINTER BLUNDERLAND. Bakewell Winter Wonderland slammed by families as ‘pile of s***’ that is ‘so bad even Santa f***** it off’. The shocking muddy conditions saw the festive event likened to the Battle of the Somme.

Bit of a downer, obviously, but not enough to sully the good name of Christmas, a festival that remains robustly evergreen. Everyone complains how expensive it is. It has no utilitarian function. We do it the same way every year, ritualistically, so we know exactly what’s going to happen and what part we’re expected to play. Yes, it’s lovely to look at. But it celebrates an event – the birth of Christ – which to most people is of no relevance. Sure, there’s always a few bah-humbuggers who opt out, hunker down and have a no-Christmas Christmas instead, but vanishingly few, and their example is not influential. No, the overwhelming majority find the money and give it the full turkey. We love Christmas. Cheap at half the price.

If only we could say the same about the traditional funeral. It’s got most of the same ingredients as Christmas. Everyone says it costs too much. It has no utilitarian function. Its format never varies – it’s ritualistic. Everyone knows what’s going to happen and what part they are expected to play. It is undeniably eyecatching. It was once the vehicle for a Christian funeral, but to most people now that’s of no relevance. And yet, and yet, the number of people copping out and opting for a no-funeral funeral – direct disposal – is growing exponentially. People are increasingly unwilling to find the money for a trad sendoff. Why?

I mean, a ‘traditional’ funeral is a heritage cultural artefact. It can trace its origins to the heraldic funeral of the middle ages. In a country that loves its pomp and ceremony, this is the British way of death. Where did it all go wrong?

I’ll tell you. The undertakers, finding themselves caught in a spot of commercial bad weather, had a straightforward choice to make and they called it wrong. They slashed their margins and introduced cheaper alternatives to the the product we call the traditional funeral. Hardly a creative response, nor a plucky one.

Steady the Buffs. When people say that funerals are too expensive, is this what they really mean?

Listen hard and you’ll discern that what they really mean is that funerals aren’t worth what they cost. They offer poor value for money. That’s not the same as too expensive.

The problem is not with cost, it’s with value.

Last Thursday, Dignity bottled it and launched a direct cremation service under the branding of Simplicity Cremations. There’s a lot of the usual sales bilge on the website employing words like ‘dignified’ and ‘respectful’, as you’d yawnfully expect. There’s also a Ratneresque Cruise missile strike against the traditional funeral:

A full service funeral can be an expensive occasion that takes time and effort to arrange. You’ll often need a Funeral Director and a whole team of staff to co-ordinate the required services, vehicles and personnel, book the time with the crematorium, deal with paperwork, manage tributes and announcements and ensure everything runs smoothly on the day. And then there are also additional costs for items such as flowers, service cards, music, maybe a memorial or headstone and often a wake. It will usually take quite a few face-to-face meetings to arrange, not to mention several thousands of pounds.

In other words, yep, our flagship product is a bunch of crap. Too much time, too much effort, too much money. Don’t buy it.

Why would Dignity do that? These are clever people. Why diss the product that yields the best margin? This is industrial strength, Santa-killing insanity.

On the same day that Dignity was raising its cowardly white flag, Team GFG was, by happy coincidence, in London meeting a high-level ceremonialist with excellent connections and a strong belief that all is not lost. Because, dammit, we’re not giving up on the traditional funeral. We think the thing to do is to fix it – fix this issue around value.

What is a high-value funeral? It’s closely related to a high-value Christmas. It is something which does people a power of good. In the case of a funeral, it is transformative of grief.

For undertakers, ‘funeral flight’ represents an urgent existential threat. The business model of a funeral director is structured to provide all or most of the elements of a traditional funeral. Bankruptcy is hovering. When most funerals are private events or non-events, where will be the job satisfaction? For people grieving the death of someone, the consequences of the death of the funeral are quantified by John Birrell – here.

Christmas happens when we need it most. The days are short and dark, the weather awful. We all need cheering up. The retailers, whose livelihood depends on us splashing out bigtime, cleverly meet our needs with both the right merchandise and also cleverly pitched marketing messages – those supermarket tv ads are all about the feelgood factor. Retailers understand that they will only sell us stuff if they can show us the Christmas is going to be a richly meaningful experience.

When commercial interests align with consumer needs you’ve got the makings of a thriving market, one in which everyone does well. Our undertakers would do well to ponder this, and so would our celebrants. Funerals happen when we need them most, too. If the public, processional, ceremonial funeral is, as we believe, the best way to deliver a high-value funeral experience – a funeral worth every penny – how can it be updated and repurposed in such a way as to accomplish that?

Modern Funeral Director of the Year

3 October 2016

Fran Hall

1 Comment

Categories: alternative funerals, Attitudes to death, death and funerals, funeral, funeral directors, funeral reformers, funeral trends, Good Funeral Awards

19-fran-glover-carrie-weekes-a-natural-undertaking-modern-fd

Fran Glover & Carrie Weekes of A Natural Undertaking

Carrie and Fran run a funeral business in Birmingham where they have enjoyed rapid success by facilitating highly personalized, non-traditional funerals.

Carrie Weekes and Fran Glover launched their business in Birmingham in 2014 because they felt that current funeral and commemorative practices in Birmingham, where funerals remain very traditional, don’t meet the needs of everyone. Social change, Carrie and Fran reckon, means that people now live less formal lives; their views and commitment to religion have changed. Carrie and Fran said: “We live our lives as consumers, demanding products and services that add and hold value and which reflect our individuality. The internet is used intensively to research and review. And yet the funeral industry on the whole doesn’t seem to have acknowledged any of this.”

Neither Carrie nor Fran comes from a funeral business background. Their previous experiences of the industry were as consumers and mourners. They felt that the funerals they had attended were a poor reflection of the people being farewelled.

So they set out to disrupt the pattern of ‘conveyor belt’ funerals by making a wide range of choices available and involving mourners in both planning funerals and also encouraging them to process their feelings better by playing their part in a really personal farewell on the day – if they want.

Carrie and Fran’s goals are to:

Create meaningful funeral events which reflect the personality and values of the person who has died
Encourage the involvement of those who knew them
Create an understanding that there are many different ways to hold a funeral
Help bereaved people to break away from the norm.

Among many supporting testimonials received for A Natural Undertaking, the judges felt that this one speaks most appropriately:

“They are passionate advocates of a funeral to suit the deceased and their loved ones. Their business model is truly modern in an industry that is otherwise very staid.

My uncle died earlier this year and although he was in his sixties, he was by no means an ‘old man’. His death was a shock to the family and we were unprepared. We only knew he wanted to be cremated. After that, we were at a loss as to how to best honour his spirit and celebrate his life.

As is my usual default when looking for information, I turned to the Internet. Among some frankly appalling examples, the fabulous website of this company stood out a mile and really resonated with me. It is a modern, clear and concise site which has been very thoughtfully designed – detailed prices are given, along with other information that I really needed to read before making the important decision of who to employ to handle my uncle’s funeral.

From the first time I spoke to one of the owners, she became a trusted and valuable friend. Crucially for me, she was available by text and email (as well as by telephone). Her calm empathy and understanding helped me more than I can say.

With their warm support we discarded the ‘rule” book’ and thought about the person who counted – Trevor. My once vibrant, gorgeous, wonderful – and completely modern – uncle. His funeral was all about him and everything was perfect thanks to the vision and ability of these two women to offer a bespoke service. I think that Trevor’s service will prove quite the inspiration for anyone who was there and might find themselves arranging a funeral in the future – and that is a lovely thought.

They might run a funeral business, but for these two is so much more. They are, in my opinion, modern-day pioneers. Aside from their day-job, they spend a great deal of time out in the local communicating educating people about end of life decisions and encouraging discussion. Their dedication to this side of their business is remarkable as, let’s face it, most busy people don’t generally place such importance on going the extra mile for the good of society.

I thank my lucky stars that they happen to be based in the place where my uncle lived. I know that we would not have gotten the same funeral in my own local area. It would be wonderful to see the their business model spread nationwide. What a difference this could make to people’s perceptions and experiences of death and funerals. In my personal opinion, they deserve every award and accolade available.”

Runners Up in this category: The Individual Funeral Company & Wallace Stuart

Low Cost Funeral Director of the Year

26 September 2016

Fran Hall

10 Comments

Categories: Arranging a funeral, funeral, funeral cost, funeral directors, funeral poverty, Good Funeral Awards, independent funeral directors, Social Fund Funeral Payment

Lucy Coulbert of Coulbert Family Funerals

Having geared her business specifically to help families of limited means arrange dignified and respectful funerals, Lucy was the only funeral director in England and Wales to give evidence to the 2016 DWP Bereavement Benefits Enquiry.

Lucy gives a 100% customer-focused service, unconstrained by the traditions of funeral service. In an industry which sets great store by conformity and mystique, Lucy is somewhat of a maverick. She does what she believes to be right and pays no heed to gainsayers.

She is at the forefront of a new, open way of doing things and her practice is a beacon to anyone contemplating establishing their own funeral business. She has been brave and outspoken and richly deserves this recognition.

Lucy has committed herself to supporting people of limited means, helping them create an affordable funeral. Funeral poverty has become a major issue in these times of austerity. Lucy created Coulbert Family Funerals to exclusively help people applying to the DWP for financial help paying for a funeral.

In the furtherance of the cause of combatting funeral poverty, Lucy gave evidence the Bereavement Benefits enquiry conducted by the Department of Work and Pensions (DWP) this year giving both oral and written evidence about the causes of, and solutions to, funeral poverty with Baroness Altmann and the DWP. She was the only person asked to attend all three meetings in the capacity of a funeral director.

Lucy is highly responsive to what her clients ask for. She publishes all her prices online, thereby achieving a transparency that all funeral directors would do well to emulate.

Lucy said: “I help people arrange the funeral they want in the way they want, and I do so in the most ethical way I can. I listen to what people want and don’t try to push them into having things they don’t want or need.”

Runner Up in this Category: Funerals on a Budget

Best Funeral Caterer

21 September 2016

Fran Hall

No comments

Categories: funeral, funeral food, funeral trends, Good Funeral Awards

10-sandy-weatherburn-for-claret-catering

Sandy Weatherburn accepting the award on behalf of Dawn Thompson of Claret Catering

What sets Dawn apart is her vocation to create and cater for appropriate and meaningful funeral after-parties.

Dawn is unusual among caterers in having a special calling to cater for funeral after-parties – wakes, teas, call them what you will. For Dawn, catering is not just about feeding people on happy occasions. It has always been her ambition to be the person whom families call to cater for all the special occasions of their lives from birth to death.

Dawn said: “I am not afraid to talk about death, nor do I shy away from those who are bereaved and grieving. It is my policy to always visit the family members who are arranging the wake. I am happy to sit for as long as is needed, talking and more importantly, listening to stories and memories of a person I will never meet but who will be the centre of my attention, making sure that ‘what he/she would have liked’ is catered for and taken care of. A wake is part of the rite of passage which, after the funeral, gives people “permission” to move on with their lives again.”

Dawn has even looked after the family dog whilst the bereaved family is at the crematorium.

Runner Up in this category: Tamworth Co-operative Funeral Service

Wise words

10 September 2016

Fran Hall

8 Comments

Categories: alternative funerals, Arranging a funeral, Attitudes to death, Burnout, Children and funerals, death and funerals, Death education, Etiquette, Formality vs informality, funeral, funeral directors, funeral reformers, funeral trends, Good Funeral Awards, home funerals, independent funeral directors, Natural Death Centre, perceptions of funeral directors, The future of funerals, traditional funerals, uber undertakers

ru-callender

Ru’s opening words to the assembled guests struck a chord with many who were there, so we thought we’d put them on the blog for the whole world to read. Over to you Rupert.

“Welcome everyone to the Good Funeral Awards 2016!

It started off, as so many good things do, in a sweaty basement in Bournemouth, and has grown into this glamorous Metropolitan lunchtime bunfight.

My name is Ru Callender and I should be standing here with my wife, Claire – sadly, she’s got flu. Together, we run The Green Funeral Company in Devon, and we used to be the Enfants Terrible of the undertaking world. Self taught, stubborn, scruffy, we still use our family Volvo instead of a hearse – but as we’ve been doing it for 17 years, we’re probably just terrible…

Today is a genuinely unusual mélange of the alternative and the conventional funeral world, and it has probably taken longer than the Good Friday agreement took to get everyone in the same room.

You are here because someone thinks you’re great. Let that sink in.

Even if you asked them to.

This gathering is largely due to Charles Cowling and crew of the Good Funeral Guide, and also to the original renegade masters, the Natural Death Centre, both of whose organisations dared to believe that ordinary people could deal with the gritty detail of death, the truth about what happens to our bodies, that a deep, internal understanding of death is part of our birthright, part and parcel of being human.

And what they did – brace yourself, maybe have a glug of wine to steady yourself here, was to treat the public as adults, to include them in a conversation about the one thing that will happen to each and every one of us.

They presumed, as we all should, that people can handle more than the protective narrative that is fed to them.

They were right.

It was thought wildly radical then, now it just seems honest and transparent.

I said funeral world because I refuse to use the word industry. Making computers is an industry. Fashion is an industry. Even getting fit is an industry. I don’t decry industry. It’s necessary.

But death is a true mystery, and working with it should be a vocation, a real calling, and if you’re not meant to be here, if ego, or an understandable search for meaning in your life has misled you here, then death has a way of calling your bluff. You are either initiated, in or out.

This work, the real work of dealing with death and loss is not glamorous, however closely it nearly rhymes with sex, however interesting it makes us appear to those who unfortunately have to work in jobs they hate to pay the bills, and that matter little.

This work, done properly, is incredibly stressful.

It’s exhausting, frightening, physically, emotionally and existentially challenging, but it is also deeply, deeply rewarding.

Burn out is a real risk, or worse, an unconscious hardening of your outer emotional skin – these are the risks you face depending on whether you fully engage with it or not.

Breakdown or bravado. Truly a metaphor for our times.

So, if you work with death – florist, celebrant, undertaker or chaplain, particularly if you are new to it, you really have to let it in.

Go deeper.

Feel it. Fear it. Don’t pretend to love it , because the only thing worse than death is not death – and then, if you can, let it go.

This world is also open to all.

Undertaking is completely unregulated, and should remain so in my opinion, not just because no amount of qualifications can teach you what to say to the mother of a dead child, that is an instinctive language that rises unbidden from the heart, but also because we are all amateurs when staring into the abyss, all professionals when faced with a dead body.

And they are OUR dead, yours and mine. We are all funeral directors eventually.

It is a shared mystery and your guess as to what it means, and your actions as to what to do are as valid as mine, or the Church, or the Humanists.

Nobody knows for sure.

The mechanics of what needs to be done are easy, I promise. Keep bodies cold. Put them in a suitable receptacle. Carry them, bury or burn them.

The rest, the words, the rituals, the how we do this, you KNOW, deep down what is right for you. You know.

But here I am, bringing you all down at a funeral award convention – I should get a prize for that!

But just indulge me one last time before we start bringing on the champs, and this celebration of the real change that has happened gets underway –

Euphemisms.

They cover the kitchen floor of bereavement like a spilled cat litter tray.

They protect no-one, they fool no-one, they confuse children. They are well meaning, but they are wrong.

I’m only going to take on one here, and I apologise if anyone has to amend their speech or their website as a result.

Loved ones.

Not everyone is loved, some because they have led sad, lonely lives, others because they did bad things.

They die too. They need funerals and their families are broken, and the depth of their pain makes the phrase ‘Loved one’ seem like a jeer.

Just saying.

So call them the dead, the dead one, the dead person, anything other than ‘loved one’. Call them by their name!

I know it’s awkward, but it will spare you the look of contempt you get when you say it to the wrong person.

Lecture over.”

Going for Guild

22 August 2016

Fran Hall

4 Comments

Categories: death and funerals, funeral, Good Funeral Guild, The future of funerals

Hot on the heels of the unprecedented British medal success at the Rio Olympics, we think we have found a way of keeping the golden feel-good feeling going.

Over the last fortnight, like the rest of the nation, at GFG Towers we have felt the camaraderie of sharing the joy of the British athletes as they reaped the rewards of years of hard work and dedication.

The morning after the closing ceremony, with no more ecstatic TV coverage of medal ceremonies, we bring you an opportunity to feel again that warm glow of belonging.

We are delighted to announce the arrival of The Good Funeral Guild.

Let’s get connected!

Why Funeralbooker are backing the Good Funeral Awards

19 August 2016

Fran Hall

No comments

Categories: Arranging a funeral, funeral, funeral directors, funeral trends

Funeralbooker at the Ideal Death Show

Guest post by Ian Strang and James Dunn, Directors of Funeralbooker

‘Dear all,

For those of you who haven’t come across Funeralbooker before, we are a website which helps connect people with the best funeral director for them.

When we decided to set up Funeralbooker and were researching the market, it was evident that the Good Funeral Guide provided the leading independent voice in the funeral community. We had spent countless hours scouring its blog for valuable insights into this new world – and so one of the first meetings we looked to set up was with its founder, Charles Cowling.

Heading down on the train to Weymouth, we felt slight trepidation over what type of character this Mr Cowling might be – perhaps a firebrand activist or maybe a dour auditor? Therefore, we were delighted to discover an incredibly amiable and engaging Charles, who escorted us to a local pub where we spent a very pleasant few hours in the sunshine discussing the industry. Tough market research indeed!

Since that time, we have continued to value Charles’s thoughts and input and have further strengthened our relationship with the GFG since the appointments of both Fran Hall and Louise De Winter.

In particular, we view several elements of the GFG’s ethos as mirroring ours:

• A relentless pursuit of what is best for customers – particularly through empowering them to make their own decisions
• Championing the great work done by the many outstanding funeral directors
• “Openness” to new ideas, innovation and change

We allow consumers to quickly and easily understand who the best funeral director is for them – using clear pricing entered by funeral directors themselves and reviews from actual customers who have used the platform.

For the funeral director, we provide a way to easily reach a whole new set of customers that they might not usually be able to serve. Before we launched, people who searched online would typically end up with the larger chain companies, and we can compete against that, increasing visibility for the smaller, independent funeral directors.

Last year, as wide-eyed newcomers, we attended the Ideal Death Show and Good Funeral Awards at the very last minute with only a hastily designed banner and some preliminary designs of what our website might look like when we had finished building it.

A year on and we return as proud sponsor of this event, with almost 500 funeral directors signed up with us and our website helping people connect with these great independents every day. These awards provide a fantastic way to celebrate all that is great within the funeral industry and sponsoring them is a very proud moment for us.’

To find out more about Funeralbooker visit their website here: funeralbooker.com/

The fashion of death…

1 July 2016

Fran Hall

11 Comments

Categories: alternative funerals, direct cremation, Fashion, funeral, funeral cost, funeral customs, funeral trends

Guest post by Howard Hodgson

THE FASHION OF DEATH ALWAYS FOLLOWS THE FASHION OF LIFE.

‘In the midst of life we are but in death, of whom may we seek for succour but thee oh Lord, who for our sins art justly displeased’ are words that most of us would have associated with an Anglican funeral service a decade ago. But this is no longer the case today. Why?

It is because the post war baby boomers are starting to die. Therefore, the children of the social revolution of the early 1960s, who ripped down the lasting vestures of Victorian society and values and replaced such discipline and order with the Beatles and Bob Dylan, are now attacking conventional death ritual as it looms towards them.

This is hardly surprising. Why would a generation who grabbed power and kept it do anything else? Paul McCartney, aged 74, still fills stadia all over the world with people of all ages to listen to his music, most of which was written over 40 years ago.

We are talking of a pampered generation from birth that believes in ‘oh how to die’ as much as it did in ‘oh how to be a teenager’ all those years ago. Therefore, it is not surprising that it questions the need to have a traditional funeral – and all the costs associated with it.

This is because these folk are less religious and more allergic to formality than their parents. Therefore, they don’t like the cost associated with a distressed purchase and, in the case of some, would prefer not to be forced to attend a morbid occasion but a more colourful celebration of life or even have a party instead. After all, we are talking about the original sex, drugs and rock and roll generation.

So, while there is no escaping the pain of bereavement, it is everyone’s can i order cialis online in canada right to choose how to deal with it – and this is their way and it follows 100% their way of living.

As a result, today some families are shocked and concerned that a traditional funeral will cost around £4,500 while they are quite content to spend more on a family holiday and four times that sum on a wedding. This is pure baby boomer thinking.

At Memoria, we have developed three options of direct cremation to meet this new demand. Interest has been very considerable, as it has been in the same options available in the form of three pre-arranged direct cremation plans. Such options allow a family to have a one hour service of their choice while reducing the costs by between 55 – 80% dependent upon the option selected.

Last year we conducted just a mere handful of direct cremations. This year the total equals about 7% of our turnover. While I don’t expect direct cremation to grow to become 100% of the market, I do expect it to grow to over 40% in the next decade.

Furthermore, I can report that such growth is being driven by social groups A, B and C, while D and E still prefer to arrange traditional funerals. Therefore, it is safe to say that so-called ‘funeral poverty’ has little or nothing to do with this new trend.

Nevertheless, the introduction of direct cremation services has widened the choice available to all and this is a very good thing too for people of limited financial means, while not having any affect on those who still wish to choose a traditional funeral complete with hearses and limousines etc.

So there is absolutely no reason why ‘Abide with me’ should not be sung in one service and ‘Hey Jude’ played in the next.

Howard Hodgson

www.low-cost-funeral.co.uk