According to Twitter, the website and an e-mail bulletin sent out yesterday, the Good Funeral Awards will be taking place this year in Bournemouth in September.
We think it worth noting that the Good Funeral Guide is no longer involved with these events and will not be attending.
We ended our involvement with the awards as joint organisers last year, having been very much part of the awards since they began in 2012.
The decision was taken for various reasons, but in essence, we feel that the time for competing against one other in funeralworld has come to an end and that progressive, intelligent people working together and collaborating in best practice is the way forward.
Across the UK, good people serving bereaved families face the relentless pressure of large corporates seeking ever larger ‘market share’, the growing issue of unregulated funeral planning, negative media coverage of the funeral industry, the race to the bottom in pricing, ‘ ‘disruptive’ online ‘experts’ adding their two penn’orth to information in the public domain – and the ongoing stress of working daily directly with death and the aftermath.
We feel that all who are trying to improve the way we do funerals in the UK are stronger together, supporting each other and sharing fellowship, rather than competing against each other, and allowing themselves to be set apart by judgements of who is the best in each field.
We also feel that the role of the GFG is done when it comes to awards within the funeral industry.
We want to concentrate on what we think essential. Reaching out from inside the funeral bubble of talking to each other about each other and actually talking to the people who matter most. The public.
The role of the Good Funeral Guide is, and always has been, to support, empower and represent the interests of dying and bereaved people, and we will continue to do our best to do so in the future, rather than getting sidetracked with event planning.