‘Mooving Funerals’
We recently had our attention drawn to a new campaign that has been launched by the National Society of Allied and Independent Funeral Directors (SAIF), in conjunction with Westerleigh, the cremation company. The campaign (described as a toolkit) is intended to aid small funeral businesses faced with the aggressive marketing tactics of large direct cremation companies. We […]
Onsite SEO for Funeral Directors
Posted by Mark Sharron For the third part in this series on SEO for funeral directors I’m going to explore onsite SEO. The goal of this post is to give you an understanding of how the major search engines view your website’s funerary focused content. If you think back in time before Google existed, the internet […]
Adwords for Funeral Directors
Guest post by Mark Sharron For the second part of this guest post series on SEO for Funeral Directors I’m going to talk about Google Adwords. Adwords is a Google’s Pay Per Click (PPC) advertising system. Adwords went live in early 2000 and has helped tens of thousands of businesses attract new clients. The system […]
Guest Posts and Beyond: Search Engine Optimisation For Funeral Directors
Guest post by Mark Sharron Okay Charles, challenge accepted. This will be the first in a series of articles where I share some insights into what the readership of this site (people who work in the funeral industry, mostly) can do to increase their search engine exposure. To give you a little background on myself I […]
Window shopping in Lubeck
Yeah yeah, it’s a rubbish photo, I know, I’m not blind. It’s the best I could do. It’s an undertaker’s window. In Germany. Me and the missus have been holidaying there. This undertaker is in the ancient city of Lubeck. As you can see (through a glass, darkly) the display is a series of objects […]
ARKA’s Dying Matters event
Future funerals: technology to boost personalisation and sustainability
Posted by Richard Rawlinson Five generations living now are neatly labelled as follows: Traditionalists (born 1925-45) Example: great grandparents, born in the mid-1930s. Brought up during WWII, a culture of patriotism and waste-not-want-not. Faith in institutions and a job for life. Strong work ethic and stubbornly independent. Slogan: Keepers of the Grail. Baby boomers (born 1946-64) […]
Gloom is no mood for a chapel of rest
Undertakers put a great deal of effort into making people who have died look good for when family members come to see them. There is, they feel, great therapeutic value in the experience of visiting someone who’s died, especially if they’re looking serene. They employ a range of cosmetic treatments to achieve a good ‘memory […]
Peopling the undertaker’s window
Posted by Richard Rawlinson The only dummy I’ve ever seen in an undertaker’s shop window is the reflection of myself staring back at me. I recently unleashed my inner window dresser, and suggested grabbing the attention of passers-by with moving installations: screens behind displays, with visuals chosen to complement the other props—eco-coffins, for example, accompanied by […]
Window displays that move
Posted by Richard Rawlinson at his eye-watering best The multiple windows of Harrods, and the eye-watering budget for the displays in these windows, are a far cry from your average undertaker’s window onto the high street. However, moving installation is perhaps one trend any retailer can take from London’s leading stores. Last Christmas, Harrods windows became […]
