Bunch of boobies?
“These pink blazers show the insidious creep of cause marketing. Chicken buckets, perfume and now your friendly neighborhood funeral director. It will literally follow us to the grave. How soon before we are offered pink granite headstones with a tasteful (and licensed) ribbon symbol replacing the dash between the dates of our births and deaths? […]
Quote of the Day
“InvoCare has has seen little customer leakage.” Invocare is the major consolidated player in the Australian funeral industry, which bears close comparison in may respects with the UK funeral industry though it also has a strong US flavour. Invocare ceo Andrew Smith says: “Most families don’t pick a funeral director based on price. Most will pick based […]
The view below the radar
An article in the Times dated 15 July, based on an interview with Mike McCollum, ceo of Dignity plc, offers one or two (no more) features of interest. His definition of an undertaker? “We’re event organisers,” says McCollum. “We arrange a family event for you on very short notice, which you wish you didn’t have […]
Is this the industry’s High Noon moment?
The funeral industry is in a bad place. Public reaction to last week’s Which? report revealed few friends. It also showed it to be no good at defending itself. Things are going to get worse. Time is running out. At the GFG we’ve lost count of the number of calls we’ve taken in the last […]
Making over the undertakers
Following this post by Andrew Hickson of Kingfisher Independent Funeral Services in St Neots, we at the GFG sense we may spend some of 2012 talking about how funeral directors can improve public perception of themselves and differentiate themselves from their competitors by communicating the good news about themselves appropriately and effectively. Andrew himself is […]
Stealing a march?
By Andrew Hickson, proprietor of Kingfisher Independent Funeral Services, St Neots. A couple of days ago, Charles asked me to write a blog post about marketing. I wanted to approach this from the point-of-view of a Funeral Director such as myself who has recently established a business, and is therefore dazzled, bemused and somewhat apprehensive […]
You have 30 seconds – impress me
You’re the first internet based funeral service. You want to make sure people know you are different and you have 30 seconds of TV time to get your message across. How would you do it? Yesterday we presented the advertisement that Basic Funerals in Canada created. You can see it here. We thought it was […]
