Thirty funerals in thirty days

Over in Albuquerque, Gail Rubin has set herself the task of attending and writing up thirty funerals in thirty days. She got under way on Saturday. It’s going to make for a very interesting social document.

At this stage, of course, many of those whose funerals she will describe are as yet still alive…

A funeral is a branding exercise

“The woman seated next to me on the plane told me her name was Stefanie but that she went by Adventure Girl … Then Adventure Girl asked me what my brand was. No one had ever asked me that before.”

Thus begins a quest by Joel Stein to find his brand.

“To get my brand out there, I consulted Amy Jo Martin, whose company, Digital Royalty, creates social-media strategies to increase the reach of people like Shaquille O’Neal. Martin wanted to define my brand further and asked me to describe myself. I told her I was lazy, self-involved and sexually frustrated. Martin, who is very good at her job, turned “lazy” into “needing stimulation,” which she then turned into “dynamic” and finally “rock star.” She transformed “self-involved” into “open.” Starting to get it, I suggested that “sexually frustrated” is really just “sexy.” “I think the first two for sure,” she said.

“By the end of our conversation, Martin had convinced me that in the age of Facebook, Twitter, YouTube and Flickr, putting out an exaggerated version of your personality is necessary. Sure, we want the people in our lives to have a full understanding of us, but controlling our shorthand is a good idea. It’s like our superhero costumes, only not necessarily supergay. If you don’t give your brand some thought, you become the guy whose funeral is all about how much he loved the Mets.

“”A funeral is the ultimate brand evaluation,” Martin said.”

What an interesting idea!

Read the whole piece here.

Death on the wireless

Interesting programme on Radio 4, Beyond This Life, in which Tim Gardam, Principal of St Anne’s College, Oxford, confronts our response to death in 21st-century Britain. He deals with what he describes as ‘modern confusion about death’, especially among secular people, summed up by one interviewee like this: “I don’t believe in God, but I do believe in heaven.” Gardam talks about secular beliefs as a mish-mash of pantheism, folk religion and superstition, contrasts them unfavourably with the ‘clarity and directness’ of the Moslem way of death, and pitches literal Moslem interpretations of the Koran against evolving and increasingly fuzzy Christian interpretations of the Bible, especially in matters of final judgement, heaven and hell. He concludes by looking forward to next week, when he will visit the National Funeral Exhibition and discuss our present day terror of oblivion.

Not how I see it, but you may find food for thought. Listen within the next 6 days here.