Day: 12 October 2010

Indy undertakers on the counter-attack

Saif’s  IPSOS-Mori price comparison survey published in February 2010 was dynamite. It showed that independents are generally cheaper than two big beasts of the industry, Co-operative Funeralcare and Dignity. Had Saif got the message out to the funeral-buying public it would have hit the big beasts’ bottom line bigtime. But the message never got out, […]