Bridging the Gap Award

Julian Atkinson, managing director of J. C. Atkinson & Son

The ‘Bridging the Gap’ award was introduced this year specifically to acknowledge the work being done by this particular industry supplier who is doing the most to move the funeral business forward.

Julian Atkinson was given this special award in response to the way his company, J. C Atkinson & Sons Ltd, traditionally a manufacturer of wooden coffins has embraced new, greener products into his range.

Wicker, willow, wool, banana leaf and cardboard products to name a few, coffins made from these materials are often branded as ‘alternative products’, but have now started to become accepted as the norm at funerals.

Along with offering such coffins for sale, J. C. Atkinson’s has invested buy generic cialis daily time and money in educating the funeral industry, encouraging the provision of greener products as part of the normal range, making it easier for families to have a wide variety of choice and enabling individuals to have the type of coffin most suited to them, not just a choice from a selection of veneered or highly polished hardwood coffins for their love one.

Julian’s work in this area has been a large part of the reason other smaller, ‘alternative’ manufacturers have been able to bridge the gap across the funeral industry and enable the public to be given a far wider choice as a whole.