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Dignity – It’s Your Funeral
Due to advances in medical technology and the current demographic of Britain the mortality rate is actually currently in a state of decline.
It may seem surprising but the number of deaths per year are actually estimated to decrease over the next few years.
The total market for funeral and cremation services can have no significant growth until after 2022. Thus the only means by which a funeral operator may grow their top line is by increasing prices, taking business from the competition, or by acquisition.
Dignity has not just grown their prices more than the competition but they are also much more expensive
Source:http://www.investorsintelligence.co.uk/2013/01/08/dignity-its-your-funeral/
Maybe what some of us already know is going to become more public?